Copyright 2010-20112Taylor Made Small Biz Inc. and Taylor Made Emarketing Presented by Patrice Barber & Ann Albergotti 303-216-0472 www.TaylorMadeEmarketing.com Getting Great Publicity on a Shoe String budget
Transcript
1. Presented byPatrice Barber & Ann Albergotti 303-216-0472
www.TaylorMadeEmarketing.com Copyright 2010-20112Taylor Made Small
Biz Inc. and Taylor Made Emarketing
2. What you will learn: Getting the Media to Publish Your Press
Releases Monetizing Your Promotional e- Campaigns Three Keys to
Your Successful PR SystemCopyright 2010-2012 Taylor Made Small Biz
Inc. and Taylor Made Emarketing
3. Patrice Barber Founder Taylor Made Emarketing (2012)
President Taylor Made Small Biz ( 2003) Taylor Made Solutions
(1993) Speaker and Consultant for Online Business Development Get
More Customers Online Internet and Mobile Marketing 101 Critical
Business Processes Put Your Year In Gear- annual internet &
mobile marketing event Online & Mobile Marketing , Operations,
IT Systems Development Over 20 years in business - bought &
sold multiple start ups Clients: 550+ small business owners &
35 Fortune 500 leadership teams across 3 continents Charter Member
-International Mobile Marketing Business Network TiE Rockies -
Program & Events Chair for Entrepreneur programs Angel Capital
Summit Pitch coach Copyright 2010-2012 Taylor Made Small Biz Inc.
and Taylor Made Emarketing
4. About Ann AlbergottiPlaced clients onto Channel 9 newsPlaced
clients in local media connections in Colorado as well assuch
national media as CBS .Sought after speaker and trainer for
marketing and public relationsFrequent venues include Parker
Chamber University, SalesProfessionals of Parker, Professional
Referral Network Colorado LeadsGroup,Interviews on VM Direct
Internet Radio and Get Your Life Backshow on Castle Rock
Radio.Specializes in the development of promotional campaigns,
publicrelation planning, event planning, branding.
5. Media Landscape Today
6. Evolution Of The Press Release From mail & email
distribution to online submission The reach of the press release
doesnt stop at the hands of the media
7. The PR Landscape TodaySocial Media changed the Public
Relationsindustry forever - Bloggers voice their opinion - Video
review on YouTube - Public swap opinions real time on Twitter,
FacebookBig Budgets No Longer Needed
8. Using PR as part of your marketing campaign The press
release is no longer a situational marketing tool Importance of
keywords
9. Goal: To Get Media Coverage For Monthly EventsChallenge:
Fairly new Chiropractor business thatneeded to grow awareness of
company events Result: Press releases got picked up by
multiplenewspaper outlets and published.Increased event attendance
by 40 %Bonus:Invitation to be a monthly columnist
10. Goal: double incoming inquiry calls to this real estate
companyChallenge: new company to the market, new productResults :
local TV coverage, online article by TV channel, links to their
websites from TV website article , National TV coverageROI:
increased incoming inquiries by 3x and converted 82% to new clients
within 7 days
11. Getting Found Published and Interviewed
12. Decide the desired outcomes ( branding, event invitation ,
article pitch, interview, inbound leads) Research and list
Journalists & their style Research and list media outlet
readers/viewers/listeners Define the message and actions for
listeners to take if any Create your media kit Create your articles
Outline your multiple inbound leads
13. Getting found Good story, newsworthy, timely, well written
Submission to multiple online sites Submission to multiple offline
publications Getting published Connections to the editor Correct
submission format Press release follow up Getting interviewed
Connections to the media Article pitch follow up Knowing and
meeting deadlines
14. Your Media KitWhats in it and how to build your own
15. About youAbout your companyFast Facts sheet
16. Your emotional story The results Why choose you Also known
as Their pain , your solution, why now
17. Media KitBiographyIncludes: Name & Title Year
Joined/Started Company Experiences Associations Education/
Certifications Public Relations
18. The facts The results Why choose you Also known as Their
pain , your companies solution, why now
19. Media KitCompany FactSheet Includes: Company Name Inception
Date City Located Owners/Executive Officers Company History
Product/Service Offers Contact Information Public Relations
Mission/Vision
20. Press Releases Must Include: Contact Information Release
Date Headline Body ResponsePublic Relations Information
21. Online Media Hot Spots PR Newswire (Fee Based) PR Log
1888PressRelease
22. Getting your first interview Ready for O? How to
prepare
23. Research and list Journalist, their style Research and list
media outlet readers/viewers/listeners Get the questions before
hand Be clear about the message you want to convey and craft your
answers. How will your story be used? Are you a feature story or
used to illustrate a point Do you need to provide samples When will
your segment run?
24. Workout the morning before your interview Spray your hair
Use extra make up color (for women) Wear solid colors no prints
Review your key points Present your speaker intro Check your
posture Sit on your coat tails Be informative- not salesy
SMILE!
25. Monetizing Your Promotional CampaignsCONNECT - CONVERT -
RETAIN
26. Monetizing Your Online and Offline P RCONNECTPress Article
Exposure &Releases Pitches Visibility CONVERT - Call to Action
RETAI N Service/ CONVERT - Workshops/ products/ upsells $$$
Webinars $$CONNECTSocial Media Posts Video Blog Articles
27. drive traffic to a landingpage excite visitors with
anoffering convince visitors tomove to the next level ofservice
with a call toaction build a marketing list
28. CONNECT with Traffic + CONVERT to Prospects+RETAIN with
Follow up = Copyright 2010-2011 Taylor Made Small Biz Inc.
29. Clean content and follow up Media Kit - on the website
Media List who will you send it to Influencer List who else has
connections to get articles accepted Company Marketing Materials -
brochure, flier, one sheets, case studies Communications Plan
matched with company growth goalsOngoing Public Relations Monthly
goals and Content Plan - you always
30. Mobile Marketing Analytics Online Media Marketing Social
Media Internet Marketing Press releases Landing pages Email
Marketing Auto responders Blogs E-commerce SEO-Search Engine
Optimization (on page) Client Relations Management & SEM-Search
Engine Sales Team Management Marketing Copyright 2010-2011 Taylor
Made Small Biz Inc.
31. Online Media Marketing CONNECT with Traffic - Email
Marketing CONNECT with Media Press releases, Articles, Blog posts
CONNECT Virally - Social media shares CONVERT email marketing,
forms, auto responders CONVERT - Sales Team Management RETAIN
Product / Service / Upsells Mobile marketing CONNECT with traffic -
QR codes & SMS Text messages CONVERT - Mobile websites RETAIN
text campaign, email campaign for offers
32. Mobile Marketing Analytics Online Media Marketing Social
Media Internet Marketing Press releases Landing pages Email
Marketing Auto responders Blogs E-commerce SEO-Search Engine
Optimization (on page) Client Relations Management & SEM-Search
Engine Sales Team Management Marketing Copyright 2010-2011 Taylor
Made Small Biz Inc.
33. We will build and launch your media campaign. Start with 1
hr consult to set your online promotional goals (article framework,
content plan) Build your Communications Calendar Execute your
Online promotion with setup on MOSAIC MOSAIC access included- basic
level Create your Media kit (3 part) Create and submit your Press
release Create a related Blog Article Write the email campaign
content for you to announce your article and PR Pre - LAUNCH
strategy session LAUNCH all items and follow up by email and phone
with the media $897 Today 2 pay $297 Public Relations
34. WE GUARANTEE YOU WILL LOVE WHAT WE CREATE FOR YOU,OR I WILL
REFUND100% OF YOUR MONEY.Just notify us prior to launch.