Blogging for Authors

GetMoreVisibility,Leads,andSalesbyBecomingaBlogging

Master!

Module6–Writeeffectiveblogs&Yourbloggingschedule

WordPressSEObyYoast

GoogleTrends

Google.com/trends

Optimising – Howtogetthemostfromeverypost!

Ø OptimiseyourURLforsearch

Ø Headlinesthatappealtobothhumans&searchengines

Ø Somerelevantkeywords

Ø Relativelyinformallanguage

Ø Properlycitedimages

Ø Sectionheaders

Ø Shorterparagraphs

Ø Relevantinternallinks

Ø Sharebuttons

Ø Commentsenabled

Ø SmartCTA

Ø Responsivedesign

Convertingcasualblogvisitorsintoloyalsubscribers

Ø Blogsidebaropt-informs

Ø Homepageopt-informs

Ø Aboutpageopt-in

Ø Dedicatedblogsubscribelandingpage

Ø Calltoaction(CTA)

Ø Optimisedconfirmationpage

Ø Pop-uporslide-inform

Ø Pitchyournewsletteronsocialmedia

Ø “Subscribe’checkboxonlandingpageforms

Howyoucanincreaseyourincomewithablog

ØShowcaseyourproducts& servicesØBuildanemaillistØEarnthroughaffiliateincomeØEarnthroughads

Activity:BlogEditorialCalendar

Ø CompleteyourBloggingSchedule

ConclusionØLearntheimportanceofblogging

Ø5reasonsyouneedablog

ØWhoisyourtargetaudienceØWheretostartwithyourblog

Ø Ideastogetyourreadersengaged

ØDiscoverthedifferenttypesofblogsyoucanwrite

ØWritingeffectiveblogs

ØConvertingcasualblogvisitorsintoloyalsubscribersØ8Bloggingmistakesyouneedtoavoid

ØYourbloggingschedule

What’s Next?

For other online courses please visit:

https://www.authoracademy.com.au/training/

www.authoracademy.com.au