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SocialMedia.orgVideo Case Studies
Rich Narasaki
BtoB social selling
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellNew York
April 2, 2014socialmedia.org/blogwell
Imagination at work.
Rich Narasaki
Global Manager, Digital Strategy
B2B Social Selling
Title or Job Number | XX Month 201X See tutorial regarding
confidentiality disclosures.
Company social graph
Go where fish are feeding Let the fish to come to you Wait for the fish
Build trust & nurture Listen for leads
> 150x ROI
The power of your company’s social graph
Prospect
Sales Rep
Sales
Commc’l leader
Former colleague
Neighbor
Acct Mgmt
GE’s Social Graph
300,000+ employees
160,000 on business networking sites
Nurture trust
Listening for leads
• Know where your audience is engaged
• Establish trust through contextual contact
• Patience to nurture relationships
Rich Narasaki
Global Manager, Digital Strategy
GE - Global Brand Marketing
@RichNarasaki
Learn more about past and upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellNew York
April 2, 2014socialmedia.org/blogwell