© 2010 Burton-Taylor International Consulting LLC
Burton-TaylorI N T E R N A T I O N A L C O N S U L T I N G L L CI N T E R N A T I O N A L C O N S U L T I N G L L C
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Bloomberg v Reuters News - Analysis of Fixed Income Services - 2010
Sample Findings
Although total item counts are similar, the underlying shape of the fixed
income news files is significantly different, as Bloomberg News shows a
greater focus on Government or Corporate/Eurobond debt while the highest
percentage of Reuters News is identified as focused toward Emerging
Market or Government debt.
The Bloomberg News fixed income file shows 34% relevance to the US and
34% relevance to Europe. Reuters Markets News, on the other hand, codes
46% as relevant to the US and 35% relevant to Europe.
As a user of fixed income news, to which service should I subscribe to ensure that my debt needs are met?
As a fixed income news provider, in which instruments, regions or countries will I find opportunity for competitive advantage?
Burton-Taylor delivers the first ever fixed income comparative analysis of the two largest financial news services. The
report is sufficiently detailed as to allow fixed income news users and market participants to make better informed, more
confident and more appropriate purchase decisions, and to allow news providers to make more competitive product
requirement and specification decisions, which could result in greater profitability for both. The report includes qualitative
and extensive quantitative comparison of international, regional and local fixed income content, coverage depth and
coverage breadth by fixed income instrument type between Bloomberg News and Reuters News.
Details
65 page report includes:
24 pages of detailed,
quantitative charts
comparing average daily
news output across
headline-only alerts, full-
out stories, fixed income
asset class, topic, three
regions and eight
countries
12 pages of qualitative,
comparative news screen
captures and graphics,
including Burton-Taylor’s
proprietary NewsMeterTM
illustrating the differences
in how a single event was
covered by the services
Three sample slides, TOC
and faxable order form
included in this kit
Report purchase includes:
Three hardcopies
Report download (PDF)
Underlying headlines
used in analysis
(spreadsheet)
Report price: see table for
options, next slide
+1 646 201-4152
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Bloomberg and Reuters News combined deliver more than 3,000 items per day for fixed income professionals.
This report will benefit:
Global Asset Managers
Researchers
Sales Desks
Trading Desks
Hedge Funds
Institutional Investors
Corporate Treasurers
Corporate Financiers
Fixed Income News Editors
Fixed Income News Strategists
Fixed Income News Product Managers
Fixed Income News Marketers
News Aggregators
News Distributors
Information
Purchasing Managers
This report allows the professional news user to:
Determine the service most appropriate to their needs
Understand the differences in fixed income instrument cover,
regional focus and value for money between suppliers
This report allows the news producer and distributor to:
Assess the breadth, depth and focus of competitor files
Evaluate the differing editorial approaches employed
See news content by type, region and fixed income topic
© 2010 Burton-Taylor International Consulting LLC
Burton-TaylorI N T E R N A T I O N A L C O N S U L T I N G L L CI N T E R N A T I O N A L C O N S U L T I N G L L C
Knowledge Inspires SM
Order
Report prices: see table
for options
+1 646 201-4152
www.burton-taylor.com
Complete report includes:
Seven pages of summary
findings comparing fixed
income news coverage
across instruments and
geographies
Nine pages of detailed
volume comparisons
showing coverage of
instrument types across
regions and geographies
Ten pages of detailed
analysis comparing
“Alerts” v stories for key
instruments across
regions and geographies
Thirteen pages of
qualitative findings and
comparative display and
event coverage samples
All underlying headlines
used to generate news
comparisons, delivered in
spreadsheet format
See table for options
Available from: April, 2010
Report content News “User” News “Vendor” Complete
Seven pages of summary findings comparing total, global fixed income coverage from
Bloomberg News and from Reuters News, including daily volume by debt instrument
type, geographic focus and headline-only “Alerts” v full-out stories
included included included
Nine pages of detailed volume comparisons across nine primary fixed income
instrument types in each of the following regions or countries:
Canada, China, Europe, India, Japan, Latin America, Middle East, Russia, United
Kingdom, United States
Included Included included
Ten pages of detailed comparisons of headline-only “Alerts” v full-out stories across
ten regions or countries for each of the following fixed income instruments or topics:
agencies, asset backed, corporate/eurobond, covered bonds, derivatives, emerging
markets, government debt, mortgage backed, municipal bonds
X NOT included Included Included
Thirteen pages of qualitative findings including screen captures showing comparative
story coverage at key moments in time and Burton-Taylor’s proprietary NewsMeterTM
illustrating the differences in how a single event was covered by the two services
Includes only
Front Page,
single market
& commentary
comparison
Included Included
All underlying headlines used to generate news comparisons (spreadsheet format) X NOT included X NOT included Included
Report Price USD1,500 USD7,500 USD14,000
Slide 18 Slide 19 Slide 52
This report is available in three levels of detail; News “User”, News “Vendor” or News Vendor “Complete”.
Bloomberg v Reuters News - Analysis of Fixed Income Services - 2010
© 2010 Burton-Taylor International Consulting LLC
Burton-TaylorI N T E R N A T I O N A L C O N S U L T I N G L L CI N T E R N A T I O N A L C O N S U L T I N G L L C
Knowledge Inspires SM
Name:
Company:
Address:
Phone:
Email:
To purchase this report please complete and fax this form (or call) to +1 646 201-4152
To download an electronic version of this kit, with the sample slides shown below, please click here, or visit
www.burton-taylor.com and click the sliding “Download Research” banner at the top of the page.
Order
Report prices: see table
for options
+1 646 201-4152
www.burton-taylor.com
Complete report includes:
Seven pages of summary
findings comparing fixed
income news coverage
across instruments and
geographies
Nine pages of detailed
volume comparisons
showing coverage of
instrument types across
regions and geographies
Ten pages of detailed
analysis comparing
“Alerts” v stories for key
instruments across
regions and geographies
Thirteen pages of
qualitative findings and
comparative display and
event coverage samples
All underlying headlines
used to generate news
comparisons, delivered in
spreadsheet format
See prior slide for options
Available from: April, 2010
Bloomberg v Reuters News - Analysis of Fixed Income Services - 2010
Slide 18 Slide 19 Slide 52
Burton-TaylorI N T E R N A T I O N A L C O N S U L T I N G L L C
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© 2010 Burton-Taylor International Consulting LLC
Add: Advanced decision dataTM market analysis Burton-Taylor International Consulting LLC
For the days sampled, BN and RTRS delivered roughly the same number of items coded relevant to debt.
The BN and RTRS files show a dramatically different “shape”, with BN delivering a higher percentage of
Govie, Corporate and MBS news, while RTRS shows greater focus on Emerging Market and Muni news.
0%
20%
40%
60%
80%
100%
Quantitative Analysis – All Debt Content
Daily File – Bloomberg News/Reuters News – Key Debt Topics
Analyses in this report were based on story samples collected over a minimum of six (6) complete 24 hour periods during the months of August, October or November, 2009. Samples may have been supplemented with additional
periods randomly drawn during the months of January, February and March 2009. Duplicates, corrections and service alerts were removed. Because certain stories are filed to multiple topics, total count shown is slightly inflated.
1,740 1,751
Derivatives
0%
20%
40%
60%
80%
100%
Derivatives
Covered Bonds
Columns/Commentary
Bloomberg Debt News (BN) Reuters Debt News (RTRS)
Government Debt
Corporate/Eurobond
Emerging Market Debt
Mortgage Backed
Asset Backed
Municipal Bond
Agencies
Emerging Market Debt
Government Debt
Corporate/Eurobond
Municipal Bond
Mortgage Backed
Asset Backed
Agencies
Columns/Commentary
Covered Bonds
Slide 18
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© 2010 Burton-Taylor International Consulting LLC
Quantitative Analysis – Alerts v Full-outs BN deliver a higher percentage of their file in the form or headline-only “alerts” than does RTRS.
While BN deliver more Government Debt news, and double RTRS Corporate/Eurobond news output,
RTRS doubles the BN number of items coded relevant to Emerging Market debt.
Add: Advanced decision dataTM market analysis Burton-Taylor International Consulting LLC
Alerts v Full-outs – Bloomberg News/Reuters News – Total Debt File, Key Topics
BN content includes categories BON (Bond), GVN (Government Debt), COR (Corporate Bonds), EMD (Emerging Market Debt). Bond content for RTRS includes various subsets of category D (Debt), as defined in the References
section of this report. Because some stories are filed to multiple asset classes or topics, totals can reflect “double count ing”.
Alerts
Full-outs
1,544 1,620
358323
240
150113
373
249
195
268
111130
158
0
100
200
300
400
500
600
700
BN RTRS BN RTRS BN RTRS
Government Debt Corporate & Eurobond Emerging Market Debt
745
1,054
799
566
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
BN RTRS
Debt News
Slide 19
Burton-TaylorI N T E R N A T I O N A L C O N S U L T I N G L L C
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© 2010 Burton-Taylor International Consulting LLC
Qualitative Analysis – TOP News, Topic BN Emerging Market TOP News, at the time of this sample, was spread relatively evenly across the globe
and featured five debt related stories while RTRS focus was more general in nature.
Both services prioritized the commodity price drop in Latin America.
Add: Advanced decision dataTM market analysis Burton-Taylor International Consulting LLC
Accessibility Comparison – Bloomberg News/Reuters News – Emerging Markets
Topics
BN TOP News RTRS–MKT TOP News
Arts & Dining
Economies
Front Page
General
Government
Legal Affairs
New York City
Opinion
People
NA Sports
Worldwide Sports
Asian Companies
Central Banks
European Companies
Financial Analysis
Global Economy
Japan Commodity Imports
Lifestyle
New Zealand Sports
Sports
US Companies
World Politics & General (Front Page)
Stories published October 26, 2009.
Competitive screens grabbed within minutes of each other.
Slide 52
Common stories
Debt related stories
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© 2010 Burton-Taylor International Consulting LLC
Table of Contents Executive Summary Slide 5
Situation, Output & Methodology Slide 7► Global Market Data/Analysis Spend – By Provider – exit 2009 Slide 9
► Global Market Data/Analysis Spend – By Segment – exit 2009 Slide 10
► Global Market Data/Analysis Spend – Fixed Income (FI), By Provider – exit 2009 Slide 11
Quantitative Analysis Slide 15► 10 Key Findings Slide 16
► Daily File – Bloomberg News/Reuters News – Key Debt Topics Slide 18
► Alerts v Full-outs – Bloomberg News/Reuters News – Total Debt File, Key Topics Slide 19
► Alerts v Full-outs – Bloomberg News/Reuters News – Total Debt File, Key Topics Slide 20
► Daily File – Bloomberg News – Key Debt Topics, by Geography Slide 21
► Daily File – Reuters News – Key Debt Topics, by Geography Slide 22
► Daily File – Bloomberg News/Reuters News – Debt News, by Geography Slide 23
► Daily File – Bloomberg News/Reuters News – Government Debt News, by Geography Slide 24
► Daily File – Bloomberg News/Reuters News – Corporate/Eurobond News, by Geography Slide 25
► Daily File – Bloomberg News/Reuters News – Municipal Bond News, by Geography Slide 26
► Daily File – Bloomberg News/Reuters News – Mortgage Backed News, by Geography Slide 27
► Daily File – Bloomberg News/Reuters News – Asset Backed News, by Geography Slide 28
► Daily File – Bloomberg News/Reuters News – Agencies News, by Geography Slide 29
► Daily File – Bloomberg News/Reuters News – Derivatives News, by Geography Slide 30
► Daily File – Bloomberg News/Reuters News – Covered Bond News, by Geography Slide 31
► Alerts v Full-outs – Bloomberg News/Reuters News – Total Debt File, Key Topics, US Slide 32
► Alerts v Full-outs – Bloomberg News/Reuters News – Total Debt File, Key Topics, UK Slide 33
► Alerts v Full-outs – Bloomberg News/Reuters News – Total Debt File, Key Topics, Canada Slide 34
► Alerts v Full-outs – Bloomberg News/Reuters News – Total Debt File, Key Topics, Japan Slide 35
► Alerts v Full-outs – Bloomberg News/Reuters News – Total Debt File, Key Topics, China Slide 36
► Alerts v Full-outs – Bloomberg News/Reuters News – Total Debt File, Key Topics, India Slide 37
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© 2010 Burton-Taylor International Consulting LLC
Table of Contents Quantitative Analysis (continued)
► Alerts v Full-outs – Bloomberg News/Reuters News – Total Debt File, Key Topics, Russia Slide 38
► Alerts v Full-outs – Bloomberg News/Reuters News – Total Debt File, Key Topics, Europe Slide 39
► Alerts v Full-outs – Bloomberg News/Reuters News – Total Debt File, Key Topics, Latam Slide 40
► Alerts v Full-outs – Bloomberg News/Reuters News
– Total Debt File, Key Topics, Middle East Slide 41
Qualitative Analysis Slide 42► 5 Key Findings Slide 43
► News Accessibility – Search, Integration, Navigation Slide 44
► Accessibility Comparison – Bloomberg News/Reuters News – Front Page Slide 46
► Accessibility Comparison – Bloomberg News/Reuters News – Japan Slide 47
► Accessibility Comparison – Bloomberg News/Reuters News – Middle East Slide 48
► Accessibility Comparison – Bloomberg News/Reuters News – UKI Slide 49
► Accessibility Comparison – Bloomberg News/Reuters News – Economy Slide 50
► Accessibility Comparison – Bloomberg News/Reuters News – Government/Politics Slide 51
► Accessibility Comparison – Bloomberg News/Reuters News – Emerging Markets Slide 52
► Accessibility Comparison – Bloomberg News/Reuters News – Funds Slide 53
► Accessibility Comparison – Bloomberg News/Reuters News – Foreign Exchange Slide 54
► Accessibility Comparison – Bloomberg News/Reuters News – Column/Commentary Slide 55
► Americas Story Cover – Bloomberg News/Reuters News – FHA Reserve Ratio Drop Slide 56
► EMEA Story Cover – Bloomberg News/Reuters Markets News
– SAfrica’s Hogan on Eskom Slide 57
Reference Slide 58► News File Collection and Search String Methodology Slide 59
► Market Segment Definitions Slide 60
Appendix Slide 61
Burton-TaylorI N T E R N A T I O N A L C O N S U L T I N G L L C
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© 2010 Burton-Taylor International Consulting LLC
Author Biography
Douglas B Taylor Douglas B Taylor is founder and Managing Partner of Burton-Taylor International Consulting LLC, a
business consulting organization created in 2006 and focused on helping information and media companies
improve performance through improved Market Intelligence (Sector or Customer Research), Strategic
Planning (Company/BU or Product/Service Strategy) and Revenue Generation (Marketing or Sales Plans).
Mr. Taylor entered the information & news space at Reuters in 1987, where he spent 15 years in North
America, South America and Europe, the last 5 of which heading Reuters news marketing and product
management globally. His team successfully redefined product segmentation and commercial policy to, for
the first time in Reuters 150 year history, profitably address financial professional, media and consumer
audiences.
After leaving Reuters, and before founding Burton-Taylor International Consulting LLC, Mr. Taylor served as
Managing Director, Customer Segment Management, Marketing & Product Development, for Thomson
Financial in Asia. In that role he headed the marketing and product development divisions, as well as the
Investment Management, Investment Banking & Research, Institutional Equities and Wealth Management
business units for the region. Mr. Taylor's teams completed ground breaking market, competitor, customer
and user needs research, and defined a news and data strategy which is tripling revenue in the region.
Mr. Taylor has also served as Chief Marketing Officer at Insurance Technologies, leading the research &
strategy, communications and sales enablement teams, serving the annuity and life software sectors and as
Manager, Partner Engagement at Microsoft, responsible for channel partner business strategy and
relationship management in Microsoft’s largest customer segment.
Among other publications, Mr. Taylor has been quoted as a financial information industry expert by The Wall
Street Journal, The New York Times, The London Times, Dow Jones Newswires, Agence France-Presse
and in the biography “Mike Bloomberg; Money, Power, Politics”, by Joyce Purnick.
Mr. Taylor has 20 years news and financial information background, carries an MBA in Marketing and
Management and a BBA in Finance, holds 7 unique market research and analysis trademarks, and is a
Board member of First State Financial Inc.
Burton-Taylor International Consulting LLC
Burton-TaylorI N T E R N A T I O N A L C O N S U L T I N G L L C
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© 2010 Burton-Taylor International Consulting LLC
The following companies currently, or in the past, have purchased reports or services from Burton-Taylor
International Consulting LLC:
► AdmitOne Security
► Bain & Company
► Baseline Management
► Battery Ventures
► Bloomberg LP
► Boston Consulting Group (BCG)
► CapMan
► Credit-Suisse
► Dow Jones
► Dun & Bradstreet
► First State Investment Advisors
► Goldman Sachs
► Interactive Data Corporation (IDC)
► Lehman Brothers
► Lone Pine Capital
► Markit
► News Corporation
► Platts
► Point Carbon
► PricewaterhouseCoopers
► Quick
► RBS
► Sanborn Consulting
► Scout Analytics
► State Council Information Office,
Government of China
► Summit Partners
► SunGard
► TheMarkets.com
► Thomson Reuters
► UBS
► VantagePoint Venture Partners
► Xignite
► Over a dozen private equity, investment
and consulting firms from around the
world, who have asked to remain
anonymous
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© 2010 Burton-Taylor International Consulting LLC
Burton-Taylor’s trademarked Hourglass AnalysisTM provides a proven, structured yet customizable
business consulting approach that helps companies clearly target new opportunities, define new strategy,
and plan new actions to maximize growth.
Hourglass AnalysisTM Burton-Taylor International Consulting LLC
Burton-Taylor International Consulting LLC
Sector Research
Find your new customers
Finding new opportunities offering the
highest return and lowest underlying
risk is never easy. B-T excels at
enabling companies to target
opportunities directly and confidently.
Customer Research
BU/Company Strategy
Shape your new strategy
Charting how, when and where to
invest, to generate maximum value
and capitalize on the most profitable
options, is like navigating a maze. B-T
helps companies map the most direct
paths to significant growthService/Product Strategy
Sales Plans
Capture your new revenue
Crafting compelling messages and
defining actions that result in shorter
sales cycles can be a challenge. B-T
are skilled din helping companies build
plans that quickly and profitably
capture new revenue.Marketing Plans
Burton-TaylorI N T E R N A T I O N A L C O N S U L T I N G L L C
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© 2010 Burton-Taylor International Consulting LLC
Burton-Taylor International Consulting LLC B-T helps companies clearly see their target markets, their competitive environment and their
opportunities. We help them see their paths of greatest reward and least resistance, and we help them
define specific actions that ensure the future they see today is the one they profitably achieve tomorrow.
B-T’s Hourglass AnalysisTM process provides a proven, structured yet customizable, business consulting
approach that helps companies clearly target new opportunities, define new strategy, and plan new
actions to maximize growth.
While accomplished in the Americas, Europe and Asia, and with a strategic approach that remains
generalist, B-T has developed substantial expertise in the global information, insurance, financial services
and software industries, with deep focus in North America, China, India and Asia.
B-T completes custom research, varying in size from small single product or market detail reports to large
global industry and competitor sizing and profiles.
B-T provides outsourcing, filling temporary and long-term resource gaps, or manages special projects, by
providing expert management to companies who are experiencing headcount or budget constraints.
To learn more about how Burton-Taylor International Consulting LLC can help your company improve
performance through improved Market Intelligence, Strategic Planning and Revenue Generation activities,
please call +1 646 201-4152, email: [email protected] or visit www.burton-taylor.com.
Burton-Taylor International Consulting LLC, 1319 Thornapple Drive, Mezzanine Level, Osprey, Florida 34229-2301 +1 646 201-4152