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Confidential B - Internal Blue Ocean Strategy – Demystified! Consolidated & Prepared by Ragavendra Prasath [email protected]
| Date post: | 14-Jun-2015 |
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Confidential B - Internal
Blue Ocean Strategy – Demystified!
Consolidated & Prepared byRagavendra Prasath
Stuffs Inside!
1. What is BOS?
2. Why BOS?
3. Blue Ocean Vs Red Ocean
4. Value Innovation
5. Strategy Canvas
6. ERRC Grid (or) 4 Actions Framework
7. PMS Map
Stuffs Inside!
8. 3 types of Non-customers
9. Sequence of BOS
10.Tipping point leadership
BOS – What’s that!
• A way to make competition irreverent by creating value a huge value for both company and customers.
Why should we use BOS !
• Proven techniques
• 150 strategy plans– More than 30 industries
• For more than 200 years
Why should we use BOS !
Red Ocean!
Blue Ocean!
Red Ocean Vs Blue Ocean !
Value Innovation!
Strategy Canvas !
Strategy Canvas
• Focus
• Divergence
• Compelling tagline
ERRC Grid (or) 4 Action framework!
PMS Map
1. Settlers – Me too busniess – (Trapped; Today OK and Tomorrow going to fail
2. Migrators – Bettter offerings than most ( Reasonable growth; not exploiting potential for growth )
3. Pioneers – Business offer unprecedented value
3 Types of Non-customers
Sequence of BOS
Tipping point leadership
• Influence on breaking the status quo
• Getting the maximum bang out of each buck of resources
• Motivating key players to aggressively move forward with change?
• Knocking down political roadblocks
Tipping point leadership
knocking down political roadblocks
Case Study
• Southwest Airlines
• Yellow tail
Case study – Southwest Airlines - Strategy Canvas
Case study – Southwest Airlines - Strategy Canvas
• Focus – Friendly service, Speed, Frequent point to point departures
• Divergence – Meals and Business class lounge
• Tagline – The speed of plane at the price of a car – whenever you need it
Case study – Yellow tail
Case study – Yellow tail
Bibliography & Courtesy
• http://www.blueoceanstrategy.com
• Blue Ocean Strategy - Book
• W. Chan Kim is Co-Director of the INSEAD Blue Ocean Strategy Institute and The Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD, France (the world’s second largest business school)
• Renée Mauborgne is The INSEAD Distinguished Fellow and a professor of strategy at INSEAD, the world’s second largest business school. She is also Co-Director of the INSEAD Blue Ocean Strategy Institute.
Thank you
