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From Blue Ocean Strategy to Blue Ocean Leadership
Featuring:
Renée Mauborgne, professor of strategy and management at INSEAD and co-author of Blue Ocean Strategy and “Blue Ocean Leadership”
JULY 15, 2014
Sponsored by
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OCTOBER 17, 2012
To ask a question … click on the “question icon” in the lower-right corner of your screen.
Presentation Download Link
OCTOBER 17, 2012
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Renée Mauborgne, professor of strategy and management at INSEAD and co-author of Blue Ocean Strategy and “Blue Ocean Leadership”
From Blue Ocean Strategy to Blue Ocean Leadership
Today’s Speaker
JULY 15, 2014
@HBRexchange | #HBRwebinar
Blue Ocean Strategy
• Pursues differentiation and low cost to open an ocean of new market space.
blueoceanstrategy.com | @blueoceanstrtgy © Kim & Mauborgne
Blue Ocean Strategy
• Pursues differentiation and low cost to open an ocean of new market space.
• Creates new demand by converting noncustomers into customers.
blueoceanstrategy.com | @blueoceanstrtgy © Kim & Mauborgne
Blue Ocean Strategy
• Pursues differentiation and low cost to open an ocean of new market space.
• Creates new demand by converting noncustomers into customers.
• Offers systematic, reproducible, and visual tools and processes for the effective formulation and execution of blue ocean strategies.
blueoceanstrategy.com | @blueoceanstrtgy © Kim & Mauborgne
The Ocean of Untapped Talent and EnergyCountry Engaged Not engaged Actively disengaged
United States 30% 52% 18% ‐ costs 1/2 trillion $
Canada 16% 70% 14%
Germany 15% 61% 24%
France 9% 65% 26%
United Kingdom 17% 57% 26%
South Africa 9% 46% 45%
Australia 24% 60% 16%
Russia 19% 63% 19%
Japan 7% 69% 24%
Korea 11% 67% 23%
China 6% 68% 26%
India 9% 60% 31%
Brazil 27% 62% 12%
Worldwide 13% 63% 24%
© Gallup's 2013 State of the Global Workplace report
KEY LEADERSHIP ACTIVITIES
As‐Is Leadership Canvas of BRG’s Midlevel Managers
HIGH
LOW
AVERAGE
TIME AND EFFORT
AS-IS LEADERSHIP PROFILE: CONTROL AND PLAY SAFE
Control and Play Safe
blueoceanstrategy.com | @blueoceanstrtgy © Kim & Mauborgne
From “As‐Is” to “To‐Be”: The Blue Ocean Leadership Grid
ELIMINATE RAISE
REDUCE CREATE
blueoceanstrategy.com | @blueoceanstrtgy © Kim & Mauborgne
From “As‐Is” to “To‐Be”: The Blue Ocean Leadership Grid
ELIMINATE RAISE
REDUCE CREATE
What acts and activities do leaders invest their time and intelligence in that should be eliminated?
blueoceanstrategy.com | @blueoceanstrtgy © Kim & Mauborgne
From “As‐Is” to “To‐Be”: The Blue Ocean Leadership Grid
ELIMINATE RAISE
REDUCE CREATE
What acts and activities do leaders invest their time and intelligence in that should be eliminated?
What acts and activities do leaders invest their time and intelligence in that should be reduced well below their current level?
blueoceanstrategy.com | @blueoceanstrtgy © Kim & Mauborgne
From “As‐Is” to “To‐Be”: The Blue Ocean Leadership Grid
ELIMINATE RAISE
REDUCE CREATE
What acts and activities do leaders invest their time and intelligence in that should be eliminated?
What acts and activities do leaders invest their time and intelligence in that should be reduced well below their current level?
What acts and activities do leaders invest their time and intelligence in that should be raised well above their current level?
blueoceanstrategy.com | @blueoceanstrtgy © Kim & Mauborgne
From “As‐Is” to “To‐Be”: The Blue Ocean Leadership Grid
ELIMINATE RAISE
REDUCE CREATE
What acts and activities do leaders invest their time and intelligence in that should be eliminated?
What acts and activities do leaders invest their time and intelligence in that should be reduced well below their current level?
What acts and activities should leaders invest their time an intelligence in that they currently don’t undertake?
What acts and activities do leaders invest their time and intelligence in that should be raised well above their current level?
blueoceanstrategy.com | @blueoceanstrtgy © Kim & Mauborgne
The Leadership Canvas of BRG’s Frontline Managers
TO-BE LEADERSHIP PROFILE: CUT THROUGH TO SERVE CUSTOMERS
KEY LEADERSHIP ACTIVITIES
HIGH
LOW
AVERAGE
TIME AND EFFORT
ELIMINATE REDUCE RAISE CREATE
AS-IS LEADERSHIP PROFILE: PLEASE THE BOSS
Please the Boss Cut Through to Serve
blueoceanstrategy.com | @blueoceanstrtgy © Kim & Mauborgne
The Leadership Canvas of BRG’s Midlevel Managers
TO-BE LEADERSHIP PROFILE: LIBERATE, COACH AND EMPOWER
KEY LEADERSHIP ACTIVITIES
HIGH
LOW
AVERAGE
TIME AND EFFORT
ELIMINATE REDUCE RAISE CREATE
AS-IS LEADERSHIP PROFILE: CONTROL AND PLAY SAFE
Control & Play Safe Liberate, Coach & Empower
blueoceanstrategy.com | @blueoceanstrtgy © Kim & Mauborgne
TO-BE LEADERSHIP PROFILE: DELEGATE AND CHART THE COMPANY’S FUTURE
KEY LEADERSHIP ACTIVITIES
HIGH
LOW
AVERAGE
TIME AND EFFORT
ELIMINATE REDUCE RAISE CREATE
AS-IS LEADERSHIP PROFILE: FOCUS ON THE DAY TO DAY
The Leadership Canvas of BRG’s Senior Managers
Focus on Day to Day Delegate & Chart the Company’s Future
blueoceanstrategy.com | @blueoceanstrtgy © Kim & Mauborgne
Quantitative Benefits:
Turnover & absenteeism
Recruitment & training costs
Benefits of Blue Ocean Leadership
blueoceanstrategy.com | @blueoceanstrtgy © Kim & Mauborgne
Quantitative Benefits:
Turnover & absenteeism
Recruitment & training costs
Customer satisfaction scores
Financial performance
Benefits of Blue Ocean Leadership
blueoceanstrategy.com | @blueoceanstrtgy © Kim & Mauborgne
Quantitative Benefits:
Turnover & absenteeism
Recruitment & training costs
Customer satisfaction scores
Financial performance
Benefits of Blue Ocean Leadership
Qualitative Benefits:
• Leadership and market alignment
• A sense of freedom and ability to perform
• Boosted motivation
• Talent Pull
blueoceanstrategy.com | @blueoceanstrtgy © Kim & Mauborgne
Why Blue Ocean Leadership?
• Is there a gulf between the potential and the realized talent and energy of your people at work?
blueoceanstrategy.com | @blueoceanstrtgy © Kim & Mauborgne
Why Blue Ocean Leadership?
• Is there a gulf between the potential and the realized talent and energy of your people at work?
• If yes, how big do you imagine the gulf is ‐‐ 10%, 40%, 70% of talent and energy that’s left unrealized?
blueoceanstrategy.com | @blueoceanstrtgy © Kim & Mauborgne
Why Blue Ocean Leadership?
• Is there a gulf between the potential and the realized talent and energy of your people at work?
• If yes, how big do you imagine the gulf is ‐‐ 10%, 40%, 70% of talent and energy that’s left unrealized?
• How much better would your organization likely perform in terms of productivity, creativity, customer service, and employee happiness if you could close the gap?
blueoceanstrategy.com | @blueoceanstrtgy © Kim & Mauborgne
Why Blue Ocean Leadership?
• Is there a gulf between the potential and the realized talent and energy of your people at work?
• If yes, how big do you imagine the gulf is – 10%, 40%, 70% of talent and energy that’s left unrealized?
• How much better would your organization likely perform in terms of productivity, creativity, customer service, and employee happiness if you could close the gap?
• Do you know how to close the gap? Do you know how to open up new leadership space to unlock this ocean of unrealized talent and energy that is on your organization’s payroll every day?
blueoceanstrategy.com | @blueoceanstrtgy © Kim & Mauborgne
To learn more on Blue Ocean Strategy and Blue Ocean Leadership visit
Website: www.blueoceanstrategy.com
Follow: @blueoceanstrtgy
© Kim & Mauborgneblueoceanstrategy.com | @blueoceanstrtgy
Questions?
OCTOBER 17, 2012
To ask a question … click on the “question icon” in the lower-right corner of your screen.
Thank you for joining us!
This webinar was made possible by the support of Citrix GoToMeeting.
Sponsored byJULY 15, 2014
@HBRexchange | #HBRwebinar
Join us for our next webinar!
Register for “The First Mile: A Launch Manual for Great Ideas” with Scott Anthony, Managing Partner at Innosight, and a frequent author of innovation-related insights in HBR.
Register here: www.krm.com/hbr/ThefirstmileWP
JULY 15, 2014