Date post: | 07-Jan-2017 |
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Business |
Upload: | saikat-ghosh |
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Tuesday 2 May 2023 1
BLUE OCEAN V/S
RED OCEAN STRATEGIES
Presented By:Saikat Ghosh
EpsilonRoll No.310
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Content• Blue Ocean Strategies• What is Blue Ocean Strategy• Advantages• Disadvantages• Examples
• Red Ocean Strategies • What is Red Ocean Strategy• Advantages • Disadvantages • Examples
• Difference between Red and Blue ocean strategies
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Blue Ocean Strategy
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What is Blue Ocean Strategy
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Advantages of Blue Ocean Strategy
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Disadvantages of Blue Ocean Strategy• Search Risk
• Planning Risk
• Scale Risk
• Business Model Risk
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Ford Model T• Introduced in 1908
• Priced $850 in 1908, $609 in 1909 , $240 in 1924
• Features : Reliable, Durable, Easy to Fix
• Colour Black
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Red Ocean Strategy
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What is Red Ocean Strategy
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Advantages of Red Ocean Strategy
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Disadvantages of Blue Ocean Strategy
MY PROFIT
YOUR LOSS
Zero sum gameStiff Competition
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Differences between Blue & Red Ocean Strategies
Red Ocean Strategy
• Compete in existing market place • Beat the competition• Exploit existing demand• Price taker
Blue Ocean Strategy• Create uncontested
marketplace• Make the competition
irrelevant• Create and capture new
demand• Price maker
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Thank You