BLUE OCEAN for Fresheez

M. H. Narmada FernandoFaculty of Agriculture

Rajarata University of Sri Lanka

Out lineFresheezSWOT ObjectivesMethodologiesOffers

Business expansionProducts promotionStaff motivationCustomer attractiveness & satisfactionOthersLasting

Fresheez

“Fresheez” outlets to sell its own fruits and vegetables giving consumers access to farm fresh and high quality farm produce.

Assorted Outlet Just Visited Jawatta Orion cityRajagiriya NarahenpitaPelawatta Pack house

SWOT for FresheezStrength Weaknesses Opportunity ThreatHuman resource

Delay Customer attitudes and believes

Competitors

Financial Wastage Geographical area

Government policies and barriers

Physical resources

Lack of proper storage

Company policies

Transport, storing and packaging

Quality reductions

Retailing Improper arrangement

Technology

Value additions

Objectives• Business expansion• Products promotion• Staff motivation• Customer attractiveness & satisfaction• Create friendly environment

Methodologies

Customer survey Open questions Direct observations Staff interviews Statistical references

Business expansion

CIC Fresheez Home Delivery Service

• Selected Outlets : Jawatta, Rajagiriya, Pelawatta• No of customers : 100/outlet (300)• Methodology : Questionnaires survey• Tool of analysis : SPSS

Preference for Home Delivery Service

Cont.…

Cont.…

Cont.…

Cont.…

• Final image of Home Delivery Service

Jawatta Rajagiriya Pelawatta0

102030405060708090

10086

65

48

Cont.…

DistanceCont.…

Cont.…

Cont.…

• Final image

Cont.…

Products Preferences• Jawatta products preferences

Veg-etables

Fruits Dairy Chicken Eggs Juices Rice Others0

10

20

30

40

50

60

70

80

90

100

70

85

21

3831

94

28

12

Cont.…

• Rajagiriya Products Preferences

Vegetables Fruits Dairy Chicken Eggs Juices Rice Others0

10

20

30

40

50

60

70

80

90

71

79

14

2925

80

19

3

Cont.…

• Pelawatta Products Preferences

Veg-etables

Fruits Dairy Chicken Eggs Juices Rice Others0

10

20

30

40

50

60

70

80

90

58

73

19

35 38

79

25

10

Cont.…

• Final image of Products Preferences

Veg-etables

Fruits Dairy Chicken Eggs Juices Rice Others0

10

20

30

40

50

60

44.7

53

12

2320.3

57

16

5.7

Cont.…

Order Method• Jawatta

On-line Email Telephone0

10

20

30

40

50

60

70

80

90

100

34

6

93

Cont.…

• Rajagiriya

On-line Email Telephone0

20

40

60

80

100

120

19

9

98

Cont.…

• Pelawatta

On-line Email Telephone0

20

40

60

80

100

120

31

4

98

Cont.…

• Final image of Ordering methods

On-line Email Telephone0

10

20

30

40

50

60

70

19

4

64

Cont.…

Comments for Home Delivery Service

• Home Delivery Service : Yes• Outlet : Jawatta• Far : <2Km• Products : Vegetables, Fruits, Juices• Order method : Telephone

Cont.…

Products promotion- Juice

Small toy for kids

Winning chance for kids

F R E S H E E Z

Attractive drinking cups in festival season

Cont.…

Staff motivation Fresh look for supervisors

LadiesGentlemen

Discount for goods at festival season (New year & Christmas)

Staff discount for selected goods for monthlyDinner allowance

Cont.…

Customer attractiveness & satisfaction

Easy calling Calling system for customers to give orders and get information

Loyalty card system

Selected outlet :JawattaNo of Customers :10Bill amount :>Rs.15,000.00 for weekOffer for customers : 10% discount for FRUITS &VEGETABLES

Others Display board for daily available juices with special

drinks Token for Drinking yoghurt and snakes Proper display rack for spices Maintain running stock

Fruits- Avocado Vegetables- Broccoli, Cauliflower

Variety variation- local /seasonal fruits and vegetables

JawattaRepair the cooling roomColor wash the outletRe-sticker the gondolaRelocate the wash room door

RajagiriyaMaintain the temperature Improve the product availability-Fruits, vegetables,

value adding productsPelawatta

Parking should be manage properly Recruit the cleaning service

Cont.…

Lasting Restaurant (Food with CIC)

After 3-5 years Pop-up restaurant Open kitchen Specially for fruits and vegetable menus Only CIC products (Meat, Egg, Traditional rice, Curd)

THANK YOU!