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• Discounts remain the primary reason people subscribe to email lists.

• Consumers’ biggest concern with email marketing once again is frequency.

• Mobile email is more important than ever before.

• Email continues to be the most popular channel for brand communications.

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• Experiment to find what types of offers best resonate with your audience.

• Keep consumers from unsubscribing, find the right frequency of emails to send, and make sure they are relevant.

• Leverage your consumer community by putting an emphasis on product reviews.

• If you aren’t taking a mobile-first approach, you are missing - and possibly losing - a large percentage of your audience.

• Your subscriber list is filled with people, not just email addresses.

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