Body Language The Hidden Language

Body Language The Hidden Language

Brad Nunnally UX Solution Architect | Perficient XD @bnunnally IA Summit 2014 #IAS14

@bnunnally IA Summit 2014 #IAS14

Gone Hollywood


Glimpse The Soul


State of Mind


Albert Mehrabian found that the total impact of a message is about 7 percent verbal (words only)

and 38 percent vocal

(including tone, inflection, and other sounds) and

55 percent nonverbal.


A Reflection of Self


Express Feelings


Decisions

SCIENCE shows that a decision is made up to 7 seconds before the decision has been verbally communicated.


Predictions


Why Should Designers Care?


Research Methods


Observational Data


Seeing Signals

‣ Allows you to ask smarter questions

‣ Aware of sensitive topics

‣ Predicting when you might risk breaking trust

The Client

Co-Workers

Peers


Collaboration


Present Yourself


Bad News…


Disagreement…


Agreement


Voiceless Participants


What are the signs?


Hands


Open

‣ Acceptance of an idea or person

‣ Signal of openness and trustworthiness

‣ Coupled with touching

‣ Fondness

‣ Familiarity

‣ Offering up something


Closed

‣ Agressive

‣ Defensive

‣ Seeking Dominance or Control

‣ Seeking Resolution

‣ Uncomfortable

‣ Attempting to reassure oneself


The Handshake

‣ Attempt to dominate other person

‣ Signal submission to other person

‣ Determining social status or equality


Arms


Open

‣ Showing trust

‣ Presenting their “core”

‣ Feeling agreeable

‣ Making presences feel known

‣ Showing excitement


Crossed

‣ Protecting their “core”

‣ Feels threatened

‣ Disagreeable

‣ Tense and closed off

‣ Feeling anxious or rejected


Legs


Crossed

‣ Feeling closed off

‣ Desires some privacy

‣ Get distance from others

‣ Showing a sense of insecurity

‣ Close minded


Spread Out

‣ Confidence in oneself

‣ Showing interest if directional

‣ Desire to move if directional

‣ Standing one’s ground


Face


Eyes

‣ Pupils signal honesty or deceit

‣ Direction indicates if they are using memory or imagination

‣ Corners show authenticity

‣ Blinking shows level of comfort


Nose

‣ Flaring shows discomfort or displeasure

‣ Coloring indicates emotional state

‣ Pinching or rubbing are signs of doubt

‣ Or needing to sneeze

‣ Wrinkling conveys a sense of distaste


Mouth

‣ Pursed lips signal displeasure or frustration

‣ Biting lips or cheeks is a sign of anxious feelings

‣ Twitching indicates cynicism or disbelief

‣ Smile, mixed bag of meanings

‣ Full, Half, Smirk, etc


The Body


Cowboy

‣ Sizing up another person

‣ Generally an aggressive stance

‣ Looking to establish their presence


Hands & Head

‣ Ready to “take the floor”

‣ Disengaged from current conversation

‣ Broadcasting a sense of confidence


Edge of Seat

‣ Passionate or excited about what’s going on

‣ Ready to take action


Cultural Differences



Universal Signs


Different Meanings


Physical Expressions


Game Time!


Charades!!

‣ 1 Host

‣ 4 “Guests”

‣ Host needs to guess each Guests general demeanor

‣ Guests can only communicate non-verbally

Happy Sad

Giddy Tired


Charades!!

‣ 1 Host

‣ 4 “Guests”

‣ Host needs to guess each Guests general demeanor

‣ Guests can only communicate non-verbally


So What?


Take Aways

‣ Reading body language is a good soft skill for designers and researchers

‣ Context MATTERS! Sometimes someone might just be a little cold

‣ Don’t focus on a single signal, but focus on all of them


How Do You Practice

Reading?


Watch Yourself


Watch Others


Ask… If Appropriate


Mimicking


Read Up


Start Acting

Thank You!Brad Nunnally UX Solution Architect Perficient XD

Email - [email protected] Twitter - @bnunnally Site - www.onestraythought.com

Designing The Conversation Techniques for Successful Facilitation !

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