Date post: | 22-Nov-2014 |
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Business |
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CirqleMedia LLC | 2012 | cirqlemedia.com
kiqSTART
mobile | social marketing
PRESENTATION by Cirqle Media
Viral growth using social reward campaigns - allowing new customers to share their experience to neighborhood friends and family.
1 NEW MESSAGE FOR
“Increase the size of yourcircle with Cirqle Media.Encourage those thatlove you to tell otherseasily and simply with
rewards and offers...grow your fans from
the inside out.”
TO KNOW YOUR BUSINESSIS TO KNOW YOUR CUSTOMER.
kiqSTART | customer insight
I love your menu,I would love to
see the followingdietary options
_______
If I could improveone thing during
my diningexperience I would
change ____
I am 22,live in the metro
area, eat out2-3 times per
week for lunch.
Every time youlaunch a newmenu item or
seasonal specialtext me at ___
HOW IS WORD OF MOUTH HELPING TO SHAPE YOUR BUSINESS?
kiqSTART | social share
I just enjoyed aBelgian Sugar,
it was the best! (posting reach of 224 friends)
This is the bestlunch menu
in the state, like my post and try a waffle for free
I am sharinga link today,like it and
you too will beentered to win. Everyone in
my social circlegets 1 free toppingor small coffee this
month. Hurry in.
• CUSTOMER PROFILES• SERVICE AND RATINGS - ANALYTICS• GAIN OPERATIONAL INSIGHT• DETECT BEHAVIORAL TRENDS
CirqleMedia LLC | 2012 | cirqlemedia.com
CUSTOMER INSIGHT
MEASURING FOR SUCCESS
WIN A FREE ENTREE
BONTÉ
Submit to WinBONUS: Social Share with 5 friends
and increase your entry count
» How often do you eat out each month with your family?» Please rate your service today.» What’s most important to you when visiting our restaurant?
Follow Your Best Customers and Their Evolving Behaviors:The success of every business relies on the ability to forecast the purchase behaviors of their customers. Trends, technology and culture continue to change - by keeping a kiqSTART on those behaviors helps you continue to meet and exceed the expectations of your customers.
Mobile Access Provides Timely Engagement:Our mobility program engages your customer at the time of service. Studies show, over 65% of those that complete surveys at home, or more then 2 hours after their experience, submit information that is less relevant. Our program connects your customer at the time of service or immediately after by using tools that enable their mobile device. They can provide immediate response and relevant, actual data regarding their experience. Better data provides better position and strategy.
Annual kiqSTART Program Provides 4 Categories for Measurement, Each Executed at Quarterly Stages
75% of people do not report or provide feedback when they’ve had a bad experience,they simply don’t return to that business...identify service issues or operational miscues before they ever infect your business.
Q1 | Profile
Survey Tools Include:
Customer Profile
Demographics
Customer Location
How to Reach Your Customer
Q2 | Operations
Survey Tools Include:
Price and Value
Top Influences
Likes and Dislikes
Other Competitors
Q3 | Service
Survey Tools Include:
Quality of Service
Speed and Time Mgt
Customer Ratings
Customer Retention
Q4 | Future
Survey Tools Include:
Additional Menu Desires
Incentives
Seasonal Trends
Purchase Patterns
• REACH THOUSANDS VIRALLY THROUGH SOCIAL MEDIA• BUILD LOYALTY AND BRAND ADVOCATES• AWARENESS AND TOP-OF-MIND MARKETING WITH RICH CONTENT
CirqleMedia LLC | 2012 | cirqlemedia.com
SHARE
Advocate with your loyal, lovingcustomers and reach hundreds
of others with similarlikes and habits.
Each scan providesan average share-rate of
178 impressions.
SOCIAL SHARE
ENCOURAGING WORD OF MOUTH
Get Louder Outside by Using Your Inside Voice:kiqSTART empowers those that already love you - those that follow your brand and product line - those that believe in your brand and offerings. kiqSTART crafts quarterly programs and strategies designed to engage, attract and transform customers into lifelong friends and fans. These programs are designed to enhance the relationship you have with your customer, provide you with invaluable customer insight while improving retention with value-add offerings and annual reward programs.
Mobile Access Provides Timely Engagement:kiqSTART provides a daily shot of caffeine to your business. By adding a powerful outward social media strategy, your best customers become your best advocates. This occurs naturally - without banner ads, paid clicks or intrusive listings. Our strategy pushes engagement using reward campaigns and tactics that stimulate authentic word of mouth. This encourages participation through limitless social circles.
Annual kiqSTART Program Provides 4 Categories for Social Growth and Reach
88% of people are more likely to make a purchase when a friend has made a recommendation...
Q1 | Jump Start
Reward Program Includes:
Merchandise Sweepstakes
Viral Share for Added Entries
Designed to increase
reach in your social circle.
Q2 | Lateral
Reward Program Includes:
Coupons and Discounts
Designed to drive sales
through online channels
Q3 | Fan Share
Reward Program Includes:
Photo Contest
One-to-One
(sponsorships, events)
Designed to build loyalty
and awareness
Q4 | Vote
Reward Program Includes:
Vote on New Menu Items
This creates a collaborative
relationship with customers
Designed to encourage
local sharing and interest
CirqleMedia LLC | 2012 | cirqlemedia.com
We Identify Your Hot Spots for Best EngagementAs part of our program and partnership, we support your success.We will provide a complete site analysis from retail experts in the business with 15 years experience in market presence and retailpositioning. We will provide a recommendation of areas that willentice your customers to participate while keeping your environmentin tune with product and service expectations.
Hot Spots are the most important component in driving your program results. It can be a mix of in-store and takeaway collateralitems and exhibits, all designed under your brand standards.
Cirqle365
Display StandsMenu Boards
Table ToppersTo-Go Flyers
CirqleMedia LLC | 2012 | cirqlemedia.com
MOBILE TO SOCIAL = BIG REACH
reward choice = value meal
Burgers N Fries
Enter to WinSocial Share
with 3 friends to Enter
kiqSTARTReward Program
Share Your Reward With Your Social CircleAt this stage, about 20 seconds in, your customer has moved from a scan preference to a quick survey and is now ready to post to their friends.Emblazoned as a hero, they hold the key to the offer and once a predetermined number of friends have engaged and liked your fan page - the reward is unleashed and all those in participation receive the reward.
There is no other form of media that provides the impression count,credibility and assurance as social share using kiqSTART.
Survey your best customersWith Cirqle Survey, your customer is directedto answer short questions. We limit this to 3 perscan/engagement to keep it easy and reduce an early exit. These questions are short and can be fun while still providing valid response in support of understanding the behavioral patterns of your customer as it relates to your business and industry.
cirqle-rewards
XL BURGERVALUE MEAL
cirqle-rewards
HOME CUTFRIES
cirqle-rewards
DOUBLECHEESEY
» How often do you eat out?» Please rate your service today.» How many times do you visit Burgers N Fries each year?
Thank you for participating
CirqleMedia LLC | 2012 | cirqlemedia.com
cirqlemedia.com/234ert3
50% REWARD OFFER First time visitor at location number 312 / inside chainReceives a HALF PRICE Value Meal #3 / Medium
14,788
62,25811,423
2,152 891 990 528
Track your active reward programs each month.Follow redemption, surveys and sharing from a singlereport download. Grow your social media network,attract new fans and followers. Analyze your program,increase your reach, extend your expiration dates...or scale back your redemptions.
You control the reach, frequency and invites each month.
Each month we provide an overview of each active reward programMONTHLY MEASURE
CirqleMedia LLC | 2012 | cirqlemedia.com
Track your active reward programs each month.Follow redemption, surveys and sharing from a singlereport download. Grow your social media network,attract new fans and followers.
Each month we provide an overview of each active reward program
CUSTOMER INSIGHT
E X A M P L E
E X A M P L E
» What menu item would you like to see added to our restaurant line up?
» How many times per month do you and your family dine out?
Quick Grab Dessert44%
Beer or Wine19%
6 or more52%
4-5 times21%
less then once18%
2-3 times9%
More Side Items37%
• DISCUSS QUARTER 1 OBJECTIVES• DETERMINE REWARD PROGRAM AND SURVEY• UPCOMING EVENTS AND OUTREACH SUPPORT | COLLATERAL NEEDS
CirqleMedia LLC | 2012 | cirqlemedia.com
NEXT STEPS
Q1 | Profile
Survey Tools Include:
Customer Profile
Demographics
Customer Location
How to Reach Your Customer
Q1 Survey Discussion
Q1 Reward ProgramQ1 | Jump Start
Reward Program Includes:
Sweepstakes Incentive
Viral Share for Added Entries
Designed to increase
reach in your social circle.
Collateral Needs | Hot Spot Review
Events | Shows | Outreach Support