Guide to BBA Marketing and IB courses in Spring 2020 This guide contains: 1. A table of all marketing and IB courses that are currently scheduled for Spring 2020 2. A listing of the courses that are recommended depending upon the specific marketing capabilities you are seeking to develop 3. The recommended 4-year degree plan for marketing majors 4. Brief descriptions of all the marketing electives and other significant courses scheduled for next semester 5. Highlights about the newer MKT 178 micro-elective courses We hope you find this document useful and encourage you to contact the corresponding instructor for any course of interest to you. Marketing Department McCombs School of Business
Transcript
Guide to BBA Marketing and IB courses in Spring 2020 This guide contains:
1. A table of all marketing and IB courses that are currently scheduled for Spring 2020
2. A listing of the courses that are recommended depending upon the specific marketing capabilities
you are seeking to develop
3. The recommended 4-year degree plan for marketing majors
4. Brief descriptions of all the marketing electives and other significant courses scheduled for next
semester
5. Highlights about the newer MKT 178 micro-elective courses
We hope you find this document useful and encourage you to contact the corresponding instructor for any course of interest to you. Marketing Department McCombs School of Business
Course Day Hour Room Instructor Flags I B 350 INTERNATIONAL TRADE MW 11:00 a.m.-12:30 p.m. CBA 4.328 Gerber, Linda Independent inquiry
MW 2:00 p.m.-3:30 p.m. CBA 4.328 Gerber, Linda Independent inquiry
MW 3:30 p.m.-5:00 p.m. CBA 4.328 Gerber, Linda Independent inquiry
I B 372.11 GLOBAL ENTREPRENEURSHIP M 5:00 p.m.-8:00 p.m. CBA 4.332 Gabbi, Alessandro Independent inquiry
I B 372 BUSINESS ENVIRONMENT OF THE EURPEAN UNION T 8:00 a.m.-11:00 a.m. GSB 3.128 Froehls, Michael
I B 378 INTERNATIONAL BUSINESS OPERATIONS MW 9:30 a.m.-11:00 a.m. CBA 4.326 Gabbi, AlessandroWriting, Independent Inquiry
MKT 178 B2B SALES MARKETING STRATEGIES W 5:00 - 8:00 PM1st 5 weeks of semester CBA 5.328 Navarez, A.
MKT 178 PRODUCT MANAGEMENT IN TECHNOLLOGY-DRIVEN MARKETS
M 5:00 - 8:00 PM1st 5 weeks of semester CBA 5.330 Padmanabhan, Ganesh
MKT 178 STORYTIZING: NEW DIGITAL MODELS M 5:00 - 8:00 PM2nd 5 weeks of semester CBA 5.330 Pearson, Robert
MKT 178 SOCIAL MARKETING & WEBSITE ANALYTICS M 5:00 - 8:00 PM3rd 5 weeks of semester CBA 5.330 Frey, Liana
MKT 363 PROFESSNL SELLING & SALES MGMT MW 2:00 p.m.-3:30 p.m. UTC 1.144 Miller, Herbert
MKT 372.22 PREDICTIVE ANALYTICS/DATA MINING MW 12:30 p.m.-2:00 p.m. GSB 2.122 Saar-Tsechansky, MaytalMW 2:00 p.m.-3:30 p.m. UTC 1.102 Tsechansky, MarkMW 3:30 p.m.-5:00 p.m. UTC 1.102 Tsechansky, Mark
MKT 372.26 STRATEGY CONSULTING FOR MARKETERS MW 11:00 a.m.-12:30 p.m. CBA 4.330 Peterson, William
MKT 372.28 SCIENCE OF GOOD BUSINESS TTH 3:30 p.m.-5:00 p.m. CBA 5.330 Kumar, Amit
MKT 460 INFORMATION AND ANALYSIS MW11:00 a.m.-12:30 p.m. (Lab M 4:00 p.m.-5:00 p.m.)
UTC 1.102 (Lab
CBA 5.304) Li, Kathleen Quantitative reasoning
MW12:30 p.m.-2:00 p.m. (Lab M 3:00 p.m.-4:00 p.m.)
UTC 1.102 (Lab
CBA 5.304) Li, Kathleen Quantitative reasoning
BBA - Marketing and IB courses - Spring 2020 (as of 10-24-19)
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Recommended Sequence of Marketing Courses (Marketing courses are in larger font)
Fall 1 Calculus 1 ECO 304K
Spring 1 Calculus 2 ECO 304L
Fall 2 ACC 311 STA 309 B A 324
Spring 2 ACC 312 MKT 337 STA 371G
Fall 3 MKT 460 MKT Elective
Spring 3 MKT Elective I B 350
Fall 4 BA 353 MKT Elective
Spring 4 MKT 370
Marketing & International Business Undergraduate Course Descriptions
Spring 2020
UPDATED October 24, 2019
IB 320F Foundations of International Business Froehls, M. Prerequisites: May not be counted toward BBA Degree, Restricted to non-business majors, upper-division standing
Business is global. Therefore, an understanding of the global economy has become a foundation for nearly all business activity. The aim of this course is to provide a basic, integrated understanding of the international business environment and the challenges it poses for business. The course introduces concepts and processes of global trade and foreign direct investment, international monetary system, regional economic integration and foreign exchange markets. The class will also analyze globalization and going international from a company’s perspective. This will include looking at strategy frameworks, and key business functions (e.g., human resources, purchasing, marketing, production). The class will deal both with large and small companies in the international arena.
In a global economy it is especially important to study differences between countries and understand how these differences are linked to the various strategic choices businesses adopt, in order to compete internationally. Therefore, this course puts a special emphasis on national differences. By the end of the course, students will enhance their ability to make sense and explain international business practices.
The main format of the class will be lectures. However, the class will also include guest lecturers, minor case studies, and frequent smaller discussions of up-to-date events of the world economy. Some current economic and business news will be watched and analyzed using video material from Bloomberg and other reputable sources.
IB 350 International Trade Gerber, L. Prerequisites: Upper-division standing (60+ hours)
Business is global. Everyday managers of corporations and in government must make decisions where the complexity of the global economy is integral. Without a solid understanding of the dynamics of the global markets and the global economy, the potential for bad choices increases.
The class will cover major trends in the global economy such as those related to globalization, trade and monetary complexity, economic integration, and the evolution of the international political economy. We’ll also explain the role of important countries, such as the BRIC nations, and will demystify key institutions and markets such as the IMF, the WTO, the G7, the G20 and the FOREX. Understanding these elements that are the backdrop for nearly all business and government decisions will help you analyze and predict economic change and help you make better decisions, whether you are working in business, a non-business enterprise, or in a government agencies or institution.
IB 372 Global Entrepreneurship Gabbi, A. Prerequisites: Upper-division standing (60+ hours)
Global Entrprenuership is a practicum-based course that allows students to explore the challenges associated with developing an export strategy for an existing start-up and/or small business. Over the course of the semester, students will learn about a wide variety of topics surrounding export management as well as how business functions are
impacted by a desire to export. They will then put their knowledge to use by assessing export markets for a client business and developing an export plan to target a foreign market. Students will even have the opportunity to execute pre-launch activities for their target market. The course will contain a substantial amount of group work, and it is expected that students will work closely with 3-4 other teammates to complete a significant portion of the assignments for the class.
IB 372 Business Environment of the European Union Froehls, M. Prerequisite: Upper-division standing (60+ hours) This course is designed to be a crash course for those interested in doing business in the EU. The objective of this course is to provide students with the necessary basic knowledge of EU history, political structure, society, and commercial law to conduct business in the EU. Apart from these European-wide macro aspects, the class will analyze specific countries, industries and companies as case studies to prepare students to operate successfully in the EU or to engage with its entities and companies from abroad. After taking a look at theoretical underpinnings of regional integration, trade, and foreign exchange, EU’s past and present will be addressed. The class will cover and analyze major current issues facing the EU, from Brexit to the Euro and the debt crisis. Moreover, alone and in teams, students will be looking at how to do business in the EU from three different angles – attractiveness and competitiveness of specific countries, business conditions for particular industries, and strategies of companies operating across or expanding into several EU countries. Success of the class will rely heavily on students’ own research and presentations as well as interaction with classmates in class. About one third of the class will be lectures, two thirds student presentations and discourse in class. It is expected that students follow the political, economic and business news daily. Guest speakers will share their experience of working, doing business, and/or investing in the EU.
IB 378 International Business Operations Gabbi, A. Prerequisites: ECO 339K or IB 350, Credit or Registration for 1 of the following: ACC 353J, 366P, FIN 353, 366P MAN 353, 366P, MIS 353, 366P, MKT 353, 366P, OM 353, 366P
Understanding the dynamics that drive businesses in the global economy is key to success in almost any job function and company in today’s world. International Business Operations provides IB majors and non-majors alike with the opportunity to take a journey into the fascinating world of global business. Over the course of the semester, you will learn about the drivers and uniqueness of the different global geographies and key industries within those markets. You will have the opportunity to put your learning in areas such as global operations, marketing, supply chain management, sales, and multiculturalism to immediate practical use by consulting with a local multi-national company with current global challenges. Learning will also be enhanced by student exposure to guest presentations from executive leaders from the Austin business community on key global business topics. You will exit this class with newfound expertise that will give you the confidence to operate in a globally connected world. IB 378 also satisfies the requirements for the Global Cultures, Writing, and Independent Inquiry flags.
MKT 178 Product Management in Technology-Driven Markets Padmanabhan, G. Prerequisites: 24 semester hours of college credit Course examines the principles and techniques of contemporary product management over the life cycle including opportunity identification, requirements definitions, concept development, marketing planning and launch, within the context of tech-driven customer solutions.
MKT 178 Professional Sales in Leading Cos
Prerequisites: 24 semester hours of college credit Course explores the fundamentals of professional selling techniques as practiced by leading firms to drive win-win outcomes and build high-value customer relationships.
MKT 178 Search Marketing/Website Analytics Frey, L. Prerequisites: 24 semester hours of college credit Explore website analytics in order to generate strategic insights to drive business and the basics of social search marketing.
MKT 178 Storytizing: New Digital Models Pearson, R. Prerequisites: 24 semester hours of college credit
Advances in data science and technology are reshaping the entire media mix for the business world. Based on the book, Storytizing, this class will discuss how we are all becoming “audience architects” who understand exactly which people, words, content and channels matter to each audience segment we desire to reach. The models discussed in class are used by leading companies worldwide to build relationships with current and new customers. The class will also examine how disinformation and new techniques utilized by bad actors can shift the same audience towards illicit goods and services. Based on direct experience working with top Fortune 500 brands worldwide, the class will include hands-on learning exercises each week and include guest speakers from industry who are focused on what’s next in the world of media. Students will complete the class with an understanding of how new media models can be applied in a work setting.
MKT 320F Foundations of Marketing Miller, H. Prerequisites: Upper-Division Standing (60 hours), Restricted to Non-Business Students MKT 320F is a business course designed to introduce non-business students to the fundamental aspects of marketing as it relates to the whole business enterprise. The class will cover the structure, functions and methods employed by marketing in discovering and translating the consumer wants and needs into product and service specifications and then transferring these goods and services from producers to consumers or users.
MKT 320F Foundations of Marketing - WEB BASED Williams, J. K. Prerequisites: Upper-Division Standing (60 hours), Restricted to Non-Business Students MKT 320F WB Introduction to basic concepts and terminology in marketing: the process of developing marketing strategy, the role of marketing activities within the firm, external influences that affect the development of marketing strategy, and basic analytical tools appropriate to marketing decision making. Upon successful completion of this course, you will be able to:
• Explain the evolution of the marketing concept, including the historical context of changes in the concepts of marketing, and the role that marketing currently plays in the interaction between business and society.
• Demonstrate an understanding of business strategy options within an organization and connect it to the development of marketing strategy.
• Apply the basic framework of the marketing process, including the situation analysis (3 Cs), market strategy development (STP), and marketing mix decisions (4 Ps), to key issues that marketers encounter in implementing marketing strategy.
• Demonstrate an understanding of the value, use, and implications of market research using common tools and methods as part of a critical analysis of a marketing situation.
• Evaluate marketing decisions and their potential business impacts using key marketing terminology, tools, and tactics.
MKT 337 Principles of Marketing Brister; Hasan;
Hohenberg; Miller; Peterson
Prerequisites: Admission to a Business major, Credit or Registration for BA 324 or BA 324H, and Credit or Registration for STA 309 or STA 309H
This course is intended to convey the key elements of marketing and role of Marketing in the organization and society. Marketing is the key channel through which a company interacts with its market(s), and thus is the primary source of revenues and profits. The intent is to introduce concepts which provide a stepping-stone to further coursework and experience in marketing. We also seek to provide insights and understanding for those who will interact with marketing activities and people in their professional and personal lives.
Though there are different sections of this course, with different emphases, all sections will cover certain key elements in marketing. These include the role of marketing in overall corporate strategy, ways to understand and define markets, and the development of a marketing offering, including conceiving and developing products and services, the delivery of products and services to customers, communicating with customers, and extracting market value through pricing. Marketing 337 sections will use a combination of lectures, readings, and applications to provide students with a solid understanding of marketing vocabulary, concepts, and activities.
MKT 337H Principles of Marketing-Honors Gabbi, A. Prerequisites: Admission to McCombs School of Business Honors Program, Credit or registration for Accounting 312H, Business Administration 324H, Economics 304K and 304L, and Statistics 309 or 309H
This course is intended to convey the key elements of marketing and their importance to organizations and to society. Both the "how" and the "why" of marketing activities are presented, so that the student can understand how marketing managers "see the world." The intent is to introduce concepts which may provide a stepping-stone to further coursework and experience in marketing. We also seek to provide insights and understanding for those who will interact with marketing activities and people in their professional and personal lives.
Further, as many marketing actions play a salient role in society, this course seeks to challenge the social value and efficiency of marketing. Students are urged to examine the extent to which marketing activities are (and can be made) relevant to our society, as well as the managerial and organizational implications (good and bad) of marketing's social impact. Students are encouraged to read the business and popular press, critically view advertising and other marketing activities, and consider these marketing examples in the context of this course. We shall encourage class discussion and questions about course concepts and their application.
MKT 363 Professional Selling & Sales Mgmt Miller, H. Prerequisite: Admission to a Business Major, Upper division standing, and MKT 337 or MKT 337H
This course is designed to be a hands-on introduction to selling and sales management. Speakers, films, role playing, group projects, and a personal field trip will give each student a “real world” experience. The commitment to each student is to leave this class with what it takes to be a “dynamic leader” in any endeavor you choose to pursue. The objective is to develop skills and abilities that allow a business student to manage their sales territories as if it were their own business. The unique skills they will develop will enable them to build successful sales and management careers.
MKT 366P Marketing Practicum Gabbi, A. Prerequisite: Admission to a Business Major, Upper division standing, and MKT 337 or MKT 337H
This course may be used as a Marketing Elective, or as a practicum to fulfill the internship requirement. This course is intended to be a "practicum" in applied marketing management. As such, it is oriented towards “real-world" problems and situations encountered by actual business and non-profit organizations. We shall work with companies and non-profit organizations to identify strategic marketing challenges which they face, and will recommend actions based on our analyses of their competitive environments.
MKT 370 Marketing Policies Srinivasan; Anderson Prerequisites: Ninety semester hours of college coursework, including Marketing 460; credit or registration for one of the following: Accounting 353J, 366P, Business Administration 353, 353H, Finance 353, 366P, Management 353, 366P, 367P, Management Information Systems 353, 366P, Marketing 353, 366P, Operations Management 353, 366P; and six additional semester hours of elective coursework in marketing.
The course is designed to develop decision-making skills in marketing. Textual material introduces concepts and tools useful in structuring and solving marketing problems. Case studies describing actual marketing problems provide an opportunity for those concepts and tools to be employed in practice. In every case the decision-maker must develop a strategy consistent with the underlying factors existing in the situation presented and must consider the implications of that strategy for the organization and its environment.
MKT 372 Anly Tools for Mkt Decisions Mahajan, V. Prerequisite: Marketing 337 or 337H
Deeper-dive into principal marketing techniques and the analysis of contemporary problems.
MKT 372 Sales Strategy & Steering Hohenberg, S. Prerequisite: Admissions to a Business Major, Upper division standing and MKT 337 or MKT 337H
This course focuses on the responsibilities and decisions of sales executives and sales managers. Based on a solid understanding of important elements of customer relationship management, the course will begin with the challenge of developing sales strategies for today's complex business environment. Then, the design of sales entities and channels as well as various aspects of sales force steering will be covered in detail. Given recent discussions, the
question of how to align salespeople’s behaviors with long-term firm objectives will be discussed. For doing so, some of the fundamental tools and concepts of the personal selling process will be recapped.
Speakers, case studies, and team projects will allow students to blend the learned concepts, theories, and models with real-world experience. The purpose of this course is twofold: First, it aims to familiarize students with the manifold strategic elements of the sales profession. Second, it aims to prepare students to become future business leaders with strong strategic sales capabilities.
MKT 372.4 4 - Global Marketing Froehls, M. Prerequisite: Admissions to a Business Major, Upper division standing and MKT 337 or MKT 337H
Global Marketing addresses the current concerns of firms as they compete for buyers across the globe. It
introduces students to the global marketing environment including the global economy, cultural forces, and the political and regulatory climate. It explores how managers analyze global opportunities-buyer behavior, competitors, and marketing research. The course continues by describing global marketing strategies, foreign market entry options, and the global implications of managing the marketing mix. It concludes with an examination of organizational issues that face the global marketer. The course consists of lectures, case discussions, and a group marketing report.
MKT 372.11 11 - Brand Management Broniarczyk, S. Prerequisite: Admissions to a Business Major, Upper division standing and MKT 337 or MKT 337H
Many organizations now realize that one of the most valuable assets in their portfolio is the brand associated with their products and services. In spite of the incredible value, or potential value, of the organization’s brand, marketing professionals and company executives often do not understand how to successfully manage their brands within their overall marketing and corporate strategy efforts. Branding is a fundamental element of marketing strategy and this course will address the strategic importance of branding as well as provide concepts, frameworks, and strategies for building, leveraging, and defending strong brands. Discussions will focus on current opportunities and challenges facing brand managers in a variety of industries and markets, including consumer packaged goods, business-to-business, services, technology, online, and global.
MKT 372.13 13 - Integrated Marketing Communications Hoyer, W. Prerequisite: Marketing 337 or 337H
Deeper-dive into principal marketing techniques and the analysis of contemporary problems. Exploration of basic message development and dissemination across ever evolving media types, using a focus on the brain and emotions, as well as an intense examination of persuasion and core belief formation. Focus on group development of an IMC plan for a social issue.
MKT 372.15 15 - Corporate Political Strategy Richter, B. Prerequisite: Admissions to a Business Major, Upper division standing and MKT 337 or MKT 337H.
A study of how the political and regulatory environment enables and constrains business activity and how individual firms and groups of firms can ethically yet effectively lobby legislatures, negotiate with regulators, create industry associations, make campaign contributions, and engage in other political activity to gain competitive advantage.
MKT 372.18 18 - Creativity and Leadership Raghunathan, R.
Prerequisite: Admission to a Business Major, Upper division standing, and MKT 337 or MKT 337H
There are three main objectives for this course. The first objective is to provide you (the student) the opportunity to discuss, with your peers, one of life’s most important questions: What are the determinants of a meaningful and fulfilling life? The second objective is to provide you with the set of skill-set and the confidence to devise your own roadmap for leading a meaningful and fulfilling life. The third objective—stated earlier—is to transform your personality into one who, by and large (and certainly in life’s most important decisions), operates out of love for what you want to do, rather than out of fear for what you have to do.
In virtually every industry, organizations increasingly rely on predictive analytics and data science more broadly
to guide decision-making, such as by predicting consumers’ behavior, patient outcomes, and the consequences of alternative courses of action to guide executive decision-making. Companies today are competing on data science capabilities and require data scientists and decision makers who both understand the value of predictive analytics, but can also identify opportunities and know how best to apply predictive analytics to create new business value and enhance business performance. Predictive modeling has been impacting a wide variety of industries, including health care, energy, retailing, travel, entertainment, consumer finance, and even professional sports.
This course provides a comprehensive introduction to predictive analytics problems and tools and how they can be used to inform decision making. We discuss scenarios from difference disciplines, including the use of predictive analytics to support customer relationship management (CRM) decisions, risk management, and health care. The three main goals of the course are to enable students to:
1. Approach business problems data-analytically by identifying opportunities to apply predictive analytics to create value from data.
2. Interact competently on the topics predictive modeling and data science 3. Acquire hands-on experience so as to follow up on opportunities to apply predictive analytics to create new
business value and to positively impact society at large. The course is designed for students with various backgrounds, and it does not require any prior technical skills or knowledge.
MKT 372.26 26 - Strategy Consulting for Marketers Peterson, W. Prerequisite: Admissions to a Business Major, Upper division standing and MKT 337 or MKT 337H
“Strategy Consulting for Marketers” is a hands-on introduction to the science and art of marketing management consulting. During the first part of the semester, through traditional classroom interaction and networking with practicing consultants, students will learn about the consulting industry and the key concepts of successful consulting. The bulk of the class, however, will consist of students teams executing a complete consulting engagement with an actual client. This class can be valuable for students considering a career in consulting, those interested in the more strategic side of marketing, and those who simply want to gain additional experience applying marketing concepts to actual client opportunities.
MKT 372.28 28 - The Science of Good Business Kumar, A. Prerequisite: Admissions to a Business Major, Upper division standing and MKT 337 or MKT 337H
Ask any fly on the wall during a corporate luncheon, boardroom meeting, or phone conversation between colleagues and she'll tell you that one of the most common phrases that's overheard is "that's just good business!" What, exactly, is meant by the term "good business?" This class is built on the premise that the word "good" has multiple meanings: People want to do well (or be successful and productive), people want to be good (or act ethically and morally), and people want to feel good (or live happy and satisfying lives). Using insights from the social sciences--consumer-oriented marketing, behavioral economics, decision-making, psychology, and other related fields--the course will examine how individuals and organizations can achieve all three in a business context. A primary focus will be on using theory and data to guide practical applications; empirical evidence can result in actions that can actually be implemented in the workplace. We'll emphasize how one's environment can be designed in such a way that the good in one's career can be maximized. Further, we will explore and discuss how the different definitions of what "good" is are inherently related to each other. Doing good can lead to both feeling good and doing well.
MKT 460 Information and Analysis Li, K. Prerequisites: Admission to a Business Major, MKT 337 or MKT 337H, and STA 309 or STA 309H
This is a required course for marketing students in the undergraduate business program. The course is designed for students who want to pursue a career in marketing, but can also be taken by other students interested in marketing research. The theory is discussed in lectures and applied in computer lab sessions (Mod Lab), which are an integral part of the course. (cont. on back)
The aim of the course is to teach students the methods, principles, and theories of modern evidence-based decision making, and to apply these to practical business settings. Students will learn the concepts and terminology used by marketers, marketing researchers and master methodological tools to obtain a competitive advantage in the business world. The specific objectives of the course are:
1. To understand that marketing problems require information and how this information is obtained and delivered
2. To learn how to set up a research design 3. To know and understand the different methods of data collection and data analysis 4. To train the student to apply methods of data collection and analysis to solve real life marketing problems 5. To improve the students’ business writing and presentation skills 6. To gain more experience working in teams.
MarketingMicro-topicCourses
The Marketing Department is excited to announce a new set of topics in our “Micro-topics in Marketing” elective course offerings for Spring 2020. The marketing discipline is changing rapidly and these new courses will teach by providing hands-on experience in the most in-demand skills for marketers today. OBJECTIVEStudents should take these courses to receive a deep-dive and specialized training in select micro-topics in marketing. Students can expect to end the class with a career-advancing output, such as industry-respected certifications, work for a portfolio, and real-world application of skills. STRUCTUREANDCREDITS(What credit will you get?)These courses will be offered as a 1-credit-hour course, meeting for 5 consecutive weeks to give students a deep-dive into a specific topic in marketing. See table below for course meeting times. No prerequisite courses are required but students must have 24 hours of college credit to register. Three such course credits can be applied towards the degree requirements for a marketing major or minor. Registration will primarily be open to undergraduate McCombs students, but may be opened to graduate and non-McCombs students if the course is not immediately filled. CLASSEXPECTATIONS(What can you expect?)Expectations will vary by topic and by professor, but class time will be highly interactive. Students should expect a similar weekly workload to a regular 3-hour course. Each course will have a project, certification, or other large individual assignment that helps students practice and demonstrate competency in the hard skills they are learning.
launch, within the context of tech-driven customer
solutions.
This course will explore the fundamentals of sales-driving B2B strategies, from awareness to re-purchase - and moments on the way where sales and marketing create and accelerate deals. From buyer persona alignment, to leveraging content marketing and automation to nurture prospects through the sales funnel.
Advances in data science and technology are
reshaping the entire media mix for the business world.
Based on the book, Storytizing, this course will
give students an understanding of how new
media models can be applied in a work setting.
Explore website analytics in order to generate strategic insights to drive business and the
basics of social search marketing.
SPRING2020COURSEDETAILS
CourseTitle(s)inSchedule
MKT178–ProductManagementin
Technology–DrivenMarkets
MKT178–Sales-DrivingBusinesstoBusinessStrategies
MKT178–DataStorytizing:NewDigitalModels
MKT178–SocialMarketing&Website
Analytics
MeetingTimes
5 sessions
5-8 PM
on Mondays
Jan. 27 to Feb. 17 (additional meeting
Tues. Jan. 21)
5 sessions
5-8 PM
on Wednesdays
Jan. 22 to Feb 19
5 sessions
5-8 PM
on Mondays
Feb. 24 to Mar. 30
5 sessions
5-8 PM
on Mondays
April 6 to May 4
Registration During normal registration period
During normal registration period
During normal registration period
During normal registration period
LastDaytoAdd*
February 5, 2020 February 5, 2020 February 5, 2020 February 5, 2020
LastDaytoDrop*
April 6, 2020 April 6, 2020 April 6, 2020 April 6, 2020
*Adding and dropping these courses requires special paperwork. Please visit the BBA Program Office and ask for Yesenia Sanchez.
FAQ What credit options are available for these courses? Students can apply up to 3 credits from these “micro-topic” courses to their marketing major or minor as elective credit. Students can also use these courses to fulfill free elective credit. Can these courses be taken pass/fail? Yes, as long as you are not planning to apply these credits to your marketing major or minor. A maximum of two courses can be taken pass/fail per semester. What is the attendance policy for these courses? Students should not register for a course if they already know they will not be able to attend one or more of the class meetings since one class is 20% of the course time. In case of unforeseen circumstances or sickness, students will have to work with the professor to make up missed work or take an Incomplete. Any further questions are encouraged. Please contact Prof. Steve Brister ([email protected]) in the Marketing Department for questions about the course content. For registration related queries, please contact the BBA Program Office in CBA 2.400.
