Boosting Fundraiser Turnout & Profits

Karen BantuverisFounder & CEO

@VolunteerSpot

Special Thanks to Our Sponsor!

See’s Candies has been bringing sweet smiles for 91 years! With all products made in the USA and no added preservatives, See’s Candies

products make great fundraisers that everyone will love!

Visit them online today! http://vols.pt/Fundraising

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Special Thanks to Our Sponsor!

http://vols.pt/Rewards

Download the RewardVolunteers App for the iPhone Today!

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Save Time. Get More Volunteers Involved!Coordinate volunteers and collect contributions – online, EASY!

Carnivals and Festivals, Races & Fun Runs, Book Fairs, Auctions, Walkathons, Cook-offs, Bake Sales, Product Sales and more!

VolunteerSpot.com@VolunteerSpot #Raise$

This webinar is for you if…

• you organize fundraising events for your group, school or nonprofit.

• you want to improve participation and boost profits.

• you want to involve others in supporting a cause you care about.

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Agenda

• Fundraising Overview

• Product Fundraisers

• Building Online Community

• Real-World Fundraisers

• Collect Contributions on VolunteerSpot

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Fundraising Begins w. Community

$$$ $,$$$ $$$,$$$

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• From Neighborhood door-to-door to Facebook wall-to-wall

• Can be in-addition to real-world fundraising events or stand-alone

• Social channels amplify participation & profits

• Include a ‘donate cash’ option• Create a communications timeline• Share results

Product Fundraisers

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Choosing Products

• Who is Selling?• Who is Buying?• Calculate Profits• Company Support & Service• Match to Events & Seasons

http://vols.pt/Calculator

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Socialize your Sale

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Build your Community

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Social Media Strengthens your group

It’s like having a conversation!

Listen

Share

Connect

Inspire

When we have calls-to-action, our community will be engaged.

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Social Media Strengthens your group

TrustListen

Share

Connect

Inspire

Action

VolunteerSpot.com@VolunteerSpot #Raise$

Social Media Strengthens your group

TrustListen

Share

Connect

Inspire Action$$$

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Build your Community

• Website• Newsletters• Emails • Blogs• Public gatherings• Corporate and

community partners

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Build your Community

Show your Lions Pride!

www.facebook.com/CHSLions www.Twitter.com/CHSLions

Pinterest.com/wacc.org

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What to post?

1. Upload photos & video and tag volunteers (NOT kids)

2. Create ‘Events’ pages for big activities –3. Fundraising & Membership Links & Status updates (#,%)4. Call for Volunteers 5. Interesting articles community happenings6. Questions/polls on related topics7. Thanks to corporate sponsors8. Appreciation to volunteers and participants

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What to post?

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Real World Fundraisers

MORE TURNOUT

MORE FUN=

MORE PROFIT

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Real World Fundraisers

MORE TURNOUT

MORE FUN=

MORE PROFIT

VolunteerSpot.com@VolunteerSpot #Raise$

Real World Fundraisers

Add SOCIAL to your communications plan to Build Buzz and Participation•Events & Tickets•Volunteer recruiting•Social incentives •Fun polls and ‘ticklers’•Members, bloggers, community/corp. partners•Check-ins•Photo sharing•Options to donate

MORE TURNOUT = MORE PROFIT

“Like” us on facebook and

get a bonus raffle ticket!

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Create a Social Media Plan

Identify… • Timeline of When to Post

• Which Social Channels

• What Messages

• Who will share

• How to measure

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Create a Social Media Plan

Include…•Onsite & Online tie-ins

•Social incentives

•Fun polls and ‘ticklers’

•Members, bloggers, community/corp. partners

•Check-ins

•Photo sharing

•Options to donate

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Social Media Plan

When Where What1 month before

• Publish URLs & Twitter hashtag on all materials (#EECarnival)

• Carnival is around the corner – preorder tickets & skip the lines! <click here>

• Post: Please sign up to help at carnival <click here>

3 weeks before

• Who should we put in the dunking booth? Vote! • Basket Bidding warm-up! Check out these

awesomes. What do you want to bid on?

7-10 days before • Carnival next Sat. Thx 2 R sponsor @BigStore!

One – 2 weeks before

Personal buzz from community

• Can’t wait for Carnival! Which cake should I bake for the cakewalk? <photos>

• Definitely going to bid on this: <photo/link>. What’s your fav?

Example: Spring Carnival

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Social Media Plan

When Where WhatFew days before

Photos of prep work, updates on carnival booths, entertainment, prizes, etc.

Acknowledge volunteers and sponsors

At Carnival

POSTERS

Twitter#

• Join us Online! Facebook, Twitter, Pinterest• Please tweet! #EECarnival• Tell us your favorite carnival booth on on

Facebook and get a free raffle ticket!• Project a Twitter ‘backchannel’ screen

TodaysMeet.com• Social ambassador badges

“I for Cause, Do U?”

AfterLots of Photos & Video Thanks to volunteers and sponsorsRESULTS : $$ Raised, Impact to Group

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Day-of Buzz

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Recognize Volunteers & Participants

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Rewards Volunteers

Log Volunteer Time and volunteers & the organization wins!

http://vols.pt/Reward 

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Thank Sponsors

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A virtual bulletin board for pinning images and resources – a creative way to connect, share, and inspire your community to action!

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• Highlight “hot” items

• Show off games and booths

• Show where the money will go

• Showcase your theme

• Photos of invitation 

• Include website link below pin

Pinterest for Fundraisers

Thanks to Sherry Truhlar of RedAppleAuctons for the great ideas!

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VolunteerSpot for Fundraisers

Online Sign Up Sheet Example

Online Signups For:

CarnivalsConcessionsCook-offs

ConcertsFestivalsTournamentsRacesBook FairsWalkathons

and anything else you organize!

FREE!

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Give Time or Give $$• Add fundraising to

any VolunteerSpot activity

• Volunteers 10x more likely to donate than non-volunteers.

Give Volunteers a Choice

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Get Help!

Like the ideas, but don’t have time?

Create a position for a volunteer leader: Social Communications Coordinator

& a TEAM of Online Ambassadors

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Thank you for joining!

*Become a part of our social community*

Facebook.com/VolunteerSpot

@VolunteerSpot

Pinterest.com/VolunteerSpot

http://vols.pt/Fundraising

http://vols.pt/Rewards

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Join us! Pinterest.com/VolunteerSpot

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See’s Has Lots Of Money Making Options!

Chocolates, Lollypops, Brittles & More

Gift Certificates Candy Bars