Date post: | 09-Aug-2015 |
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Education |
Upload: | volunteerspot |
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Boost Fundraiser Turnout & Profits at PTA Events!
Karen BantuverisFounder & CEO
@VolunteerSpot
VolunteerSpot.com/TXPTA
Boost Participation!VolunteerSpot.com/TXPTA
VolunteerSpot.com/TXPTA
FOR ANYONE ORGANIZINGNO PASSWORDS
FOR PARENTS VOLUNTEERING!
Free, Easy Sign-ups & Scheduling
VolunteerSpot.com/TXPTA
SAVE TIME
BOOST Volunteer Turnout
REDUCE Leader Burnout
BUILD Loyalty & Donors
99% of Organizers - - - 95% of Volunteers
would refer VolunteerSpot to a friend or colleague.
Why Leaders Love VolunteerSpot
VolunteerSpot.com/TXPTA
Simply Plan:CarnivalsConcessionsCook-offs
ConcertsFestivalsTournamentsRacesBook FairsWalkathons
and anything else you organize!
FREE!
VolunteerSpot for Fundraisers
VolunteerSpot.com/TXPTA
Agenda
• Fundraising Overview• Product Fundraisers• Building Online Community• Real-World Fundraisers
VolunteerSpot.com/TXPTA
Fundraising Starts with Community
VolunteerSpot.com/TXPTA
$$$ $,$$$ $$,$$$ $,$$$,$$$
VolunteerSpot.com/TXPTA
Product Fundraisers
• Who is buying & who is selling?• From Neighborhood door-to-door to
Facebook wall-to-wall• Can be in-addition to real-world fundraising
events or stand-alone• Social channels amplify participation &
profits• Include a ‘donate cash’ option• Create a communications timeline• Share results
VolunteerSpot.com/TXPTA
Adding Product Fundraisers to Events
• Carnival / Festival• School Movie Night• Parent-Teacher Conferences• Fun Run / Walkathon• Rummage Sale• Science Fair
VolunteerSpot.com/TXPTA
Socialize Your Sale
VolunteerSpot.com/TXPTA
Build Your Community
VolunteerSpot.com/TXPTA
VolunteerSpot.com/TXPTA
It’s like having a conversation!
Listen
Share
Connect
Inspire
When we have calls-to-action, our community will be engaged.
Social Media Strengthens Your Group
VolunteerSpot.com/TXPTA
TrustListen
Share
Connect
InspireAction
$$$
Social Media Strengthens your Group
VolunteerSpot.com/TXPTA
Build Your Community
• Website• Newsletters• Emails • Blogs• Public gatherings• Corporate and community partners
VolunteerSpot.com/TXPTA
Show your Lions Pride!
www.facebook.com/CHSLions www.Twitter.com/CHSLions
Pinterest.com/wacc.org
Tell ‘em How to Join You
VolunteerSpot.com/TXPTA
• Upload photos & video and tag volunteers (NOT kids)
• Create ‘Events’ pages for big activities
• Fundraising & Membership Links & Status updates (#,%)
• Call for Volunteers
• Interesting articles community happenings
• Questions/polls on related topics
• Thanks to corporate sponsors
• Appreciation to volunteers & participants
What to Post
VolunteerSpot.com/TXPTA
What to Post
VolunteerSpot.com/TXPTA
MORE TURNOUT
MORE FUN
MORE PROFIT
Real World Fundraisers
VolunteerSpot.com/TXPTA
MORE TURNOUT
MORE FUN
MORE PROFIT
Real World Fundraisers
VolunteerSpot.com/TXPTA
Add SOCIAL to your communications plan to Build Buzz and Participation•Events & Tickets•Volunteer recruiting•Social incentives •Fun polls & ‘ticklers’•Members, bloggers, community/corp. partners•Check-ins•Photo sharing•Options to donate
MORE TURNOUT = MORE PROFIT
“Like” us on facebook and
get a bonus raffle ticket!
Real World Fundraisers
VolunteerSpot.com/TXPTA
Create a Social Media Plan
• Timeline of When to Post• Which Social Channels • What Messages• Who will share • How to measure
VolunteerSpot.com/TXPTA
Create a Social Media Plan
• Onsite & Online tie-ins• Social incentives• Fun polls & ‘ticklers’• Members, bloggers,
community/partners– Check-ins– Photo sharing
• Options to donate
VolunteerSpot.com/TXPTA
When Where What
1 month before
• Publish URLs & Twitter/Instagram hashtag on all materials (#EECarnival)
• Carnival is around the corner – preorder tickets & skip the lines! <click here>
• Post: Please sign up to help at carnival <click here>
3 weeks before • Who should we put in the dunking booth? Vote! • Basket Bidding warm-up! Check out these awesomes.
What do you want to bid on?
7-10 days before
• Carnival next Sat. Thx 2 R sponsor @BigStore!
1 – 2 weeks before
Personal buzz from community
• Can’t wait for Carnival! Which cake should I bake for the cakewalk? <photos>
• Definitely going to bid on this: <photo/link>. What’s your fav?
Example: Fall CarnivalSocial Media Plan
VolunteerSpot.com/TXPTA
When Where What
2 – 3 days before
Photos of prep work, updates on carnival booths, entertainment, prizes, etc.
Acknowledge volunteers and sponsors
At Carnival
POSTERS
Hashtags#
Check in
• Join us Online! Facebook, Twitter, Pinterest• Please tweet! #EECarnival• Tell us your favorite carnival booth on on Facebook
and get a free raffle ticket!• Project a Twitter ‘backchannel’ screen:
TodaysMeet.com• Social ambassador badges
“I for EElem, Do U?”
AfterLots of Photos & Video Thanks to volunteers and sponsorsRESULTS : $$ Raised, Impact to Group
Social Media Plan (cont.)
VolunteerSpot.com/TXPTA
Pre-Event Buzz
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Day-of Buzz
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Onsite Socializing
Give ‘em a reason to socialize!• Tweet, facebook or Instagram
their selfie with your mascot
• Special raffle prizes for Facebook check-in or tweeting with event hashtag, i.e. #EastElemCarnival
• Make a game of tweeting, Facebooking or Instagramming sefies or photobombs with the principal or coach
VolunteerSpot.com/TXPTA
Recognize Volunteers/Participants
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Thank Sponsors
VolunteerSpot.com/TXPTA
A virtual bulletin board for pinning images and resources – a creative way to connect, share, and inspire your community to action!
VolunteerSpot.com/TXPTA
Thanks to Sherry Truhlar of RedAppleAuctons for the great ideas!
Pinterest for Fundraisers
• Highlight “hot” items• Show off games and
booths• Show where the
money will go• Showcase your theme• Photos of invitation • Include website link
below pin
VolunteerSpot.com/TXPTA
Social Dashboard/ Scheduling/Analytics
Analysis of Content, Sources & Influencers
Themed Profile Pics
Social Planning Power Tools
VolunteerSpot.com/TXPTA
Like the ideas, but don’t have time?
MAKE TIME! It’s Strategic
Add a volunteer leader: Social Communications Coordinator & a TEAM of Online Ambassadors
Get Help
VolunteerSpot.com/TXPTA
Put ‘em to Work!
VolunteerSpot.com/TXPTA
VolunteerSpot.com/TXPTA
Share Today & Take a Tour!
VolunteerSpot.com/TXPTA
Pinterest.com/VolunteerSpot
Facebook.com/VolunteerSpot
@VolunteerSpot @VSpotMom
Happy Fundraising!