Boosting Turnout & Profits at PTA Events and Fundraisers

@SignUp.com SignUp.com/TXPTA

Boosting Fundraiser Turnout & Profits

at PTA Events & FundraisersFacilitator:

Karen BantuverisFounder & CEO

SignUp.com


AGENDA

2

• What is SignUp.com• Fundraising Overview• Product Fundraisers• Building Online Community• Real-World Fundraisers


SignUp.com: The Easiest Way to Bring Parents and Teachers

Together!


SAVING TIME = BIG TRACTION

THEY SIGN UPYOUR PLAN WE REMIND EASY!

10 Million People Organized30 Million Spots Filled


WHY LEADERS & VOLUNTEERS LOVE US

SAVE TIMEBOOST Volunteer TurnoutREDUCE Leader BurnoutBUILD Loyalty & Donors

99% of Organizers & 95% of Volunteers

would refer SignUp.com to a friend or colleague.


POWERING FUNDRAISERS

Simply Plan:•Carnivals•Concessions•Cook-offs•Concerts•Festivals•Tournaments•Races•Book Fairs•Walkathons


FUNDRAISING STARTS WITH COMMUNITY


MORE PARTICIPATION, MORE PROFITS

$$$ $,$$$ $$,$$$ $,$$$,$$$


PRODUCT FUNDRAISERS

• Who is buying & who is selling?• From Neighborhood door-to-door to Facebook wall-to-wall• Can be in-addition to real-world fundraising events or

stand-alone• Social channels amplify participation & profits• Include a ‘donate cash’ option• Create a communications timeline• Share results

Is your PTA interested in an “Alternative Fundrasier”?


ADDING PRODUCT FUNDRAISERS TO EVENTS

• Carnival / Festival• School Movie Night• Parent-Teacher Conferences• Fun Run / Walkathon• Rummage Sale• Science Fair


SOCIALIZE YOUR SALE


BUILD YOUR COMMUNITY


SOCIAL MEDIA EXPLAINED


Listen

Share

Connect

Inspire

SOCIAL MEDIA STRENGTHENS YOUR GROUP

It’s like having a conversation!

When we have calls-to-action, our community will be engaged.


SOCIAL MEDIA STRENGTHENS YOUR GROUP

Trust

Listen

Share

Connect

Inspire Action$$$


BUILD YOUR COMMUNITY

• Website• Newsletters• Emails • Blogs• Public gatherings• Corporate and community partners


TELL THEM HOW TO JOIN YOU

Show your Lions Pride!

www.facebook.com/CHSLions www.Twitter.com/CHSLions

http://www.facebook.com/CHSLions

http://www.twitter.com/CHSLions


WHAT TO POST

• Upload photos & video and tag volunteers (NOT kids)

• Create ‘Events’ pages for big activities

• Fundraising & Membership Links & Status updates (#,%)

• Call for Volunteers

• Interesting articles community happenings

• Questions/polls on related topics

• Thanks to corporate sponsors

• Appreciation to volunteers & participants


WHAT TO POST


WHAT TO POST

MORE TURNOUT

MORE FUN

MORE PROFIT


MORE TURNOUT = MORE PROFIT

21

Add SOCIAL to your communications plan to build buzz and participation

• Events & Tickets• Volunteer recruiting• Social incentives • Fun polls & ‘ticklers’• Members, bloggers,

community/corp. partners• Check-ins• Photo sharing• Options to donate

“Like” us on facebook and get a bonus raffle ticket!


CREATE A SOCIAL MEDIA PLAN

Include:• Timeline of when to post• Which social channels• What messages• Who will share • How to measure


WHAT TO POST

When Where What1 month before

• Publish URLs & Twitter/Instagram hashtag on all materials (#EECarnival)

• Carnival is around the corner – preorder tickets & skip the lines! <click here>

• Post: Please sign up to help at carnival <click here>

3 weeks before

• Who should we put in the dunking booth? Vote! • Basket Bidding warm-up! Check out these awesomes.

What do you want to bid on?

7-10 days before • Carnival next Sat. Thx 2 R sponsor @BigStore!

1 – 2 weeks before

Personal buzz from community

• Can’t wait for Carnival! Which cake should I bake for the cakewalk? <photos>

• Definitely going to bid on this: <photo/link>. What’s your fav?

Example: Fall Carnival


WHAT TO POST

When Where What2 – 3 days before

Photos of prep work, updates on carnival booths, entertainment, prizes, etc.

Acknowledge volunteers and sponsors

At Carnival

POSTERS

Hashtags#

Check in

• Join us Online! Facebook, Twitter, Pinterest• Please tweet! #EECarnival• Tell us your favorite carnival booth on on Facebook

and get a free raffle ticket!• Project a Twitter ‘backchannel’ screen:

TodaysMeet.com• Social ambassador badges

“I for EElem, Do U?”

AfterLots of Photos & Video Thanks to volunteers and sponsorsRESULTS : $$ Raised, Impact to Group


PRE-EVENT BUZZ


DAY OF BUZZ


ONSITE SOCIALIZING

Give ‘em a reason to socialize!• Tweet, facebook or Instagram

their selfie with your mascot

• Special raffle prizes for Facebook check-in or tweeting with event hashtag, i.e. #EastElementaryCarnival

• Make a game of tweeting, Facebooking or Instagramming sefies or photobombs with the principal or coach


RECOGNIZE VOLUNTEERS/PARTICIPANTS


THANK SPONSORS


PINTEREST

A virtual bulletin board for pinning images and resources – a creative way to connect, share, and inspire your community to action!


PINTEREST FOR FUNDRAISERS

Thanks to Sherry Truhlar of RedAppleAuctons for the great ideas!

• Highlight “hot” items• Show off games and

booths• Show where the money

will go• Showcase your theme• Photos of invitation • Include website link

below pin


SOCIAL POWER PLANNING TOOLS• Social Dashboard• Scheduling Tools for

Tweets/Posts• Analytics/Link Tracking

• Analysis of Content, Sources & Influencers

• Themed Profile Pics


PUT THEM TO WORK!

(4-5 minutes)Groups of 3


Q & A


GET HELP

Like the ideas, but don’t have time?

Be strategic! Recruit Volunteers

• Social Communications Coordinator

• Social Buzz Teams• Community Manager


BOOST PARENT PARTICIPATION

FREE PREMIUM @ SignUp.com/TXPTA


JOIN US!

@SignUpdotcom Pinterest.com/SignUpdotcom

Facebook.com/SignUpdotcom

Try if free: SignUp.com/Demo

Get the presentation: SignUp.com/TXPTA

Date post:	17-Jan-2017
Category:	Social Media
Upload:	signupcom
View:	260 times
Download:	1 times

Boosting Turnout & Profits at PTA Events and Fundraisers

Social Media