30
BOSTON RADIO BOSTON STATION LAUNCH December 5, 2012
BOSTONRADIOBOSTON STATION LAUNCH
December 5, 2012
WAKE UP
PRINT AD
BLOOMBERGRADIO.COM | RADIO+ APP FOR IPHONE
WAKE UPA STEP AHEADFrom first light through the opening bell, mornings on Bloomberg Radio connect you to the latest on global business and Wall Street, shaping your daily conversations and providing insight to establish and maintain your edge.
BLOOMBERGRADIO.COM | RADIO+ APP FOR IPHONE
4—5am ET
The Pulse with Maryam Nemazee
5—7am ET
First Word with Ken Prewitt
7—10am ET
Surveillance with Ken Prewitt & Tom Keene
EXISTING CREATIVE
BOSTON GLOBE
THE TALK THAT HAS THE MARKETS BUZZING.
Introducing Boston’s only business radio.
96.9 FM
THANKS TO OUR SPONSOR:
AFTER 20 YEARS of covering the economy, business and the fi nancial markets from every angle, Bloomberg Radio is now in Boston.
BUSINESS NEWS AT THE SPEED OF NOW. RIGHT NOW.
Introducing Boston’s only business radio.
96.9 FM
THANKS TO OUR SPONSOR:
AFTER 20 YEARS of covering the economy, business and the fi nancial markets from every angle, Bloomberg Radio is now in Boston.
BOSTON GLOBE
GET THE LAST WORD FIRST.
Introducing Boston’s only business radio.
96.9 FM
THANKS TO OUR SPONSOR:
AFTER 20 YEARS of covering the economy, business and the fi nancial markets from every angle, Bloomberg Radio is now in Boston.
BOSTON GLOBE
BOSTON HERALD
WICKEDINFORMATIVE.AFTER 20 YEARS of covering the economy, business and the fi nancial markets from every angle, Bloomberg Radio is now in Boston.
THANKS TO OUR SPONSOR:
Introducing Boston’s only business radio.
96.9 FM
MORE THAN A FEELING.
Introducing Boston’s only business radio.
96.9 FM
THANKS TO OUR SPONSOR:
AFTER 20 YEARS of covering the economy, business and the fi nancial markets from every angle, Bloomberg Radio is now in Boston.
BOSTON HERALD
FINALLY. SMART BUSINESS RADIO. IN BOSTON.
Introducing Boston’s only business radio.
96.9 FM
THANKS TO OUR SPONSOR:
AFTER 20 YEARS of covering the economy, business and the fi nancial markets from every angle, Bloomberg Radio is now in Boston.
BOSTON HERALD
BILLBOARDS
ARRIVE SMARTER.
SPONSORED BY:
Introducing Boston’s only business radio.96.9 FM
KEEP THE COMPETITION IN YOUR REARVIEW.
SPONSORED BY:
Introducing Boston’s only business radio.96.9 FM
YOU MAY JUST WANT TO STAY IN THE CAR.
SPONSORED BY:
Introducing Boston’s only business radio.96.9 FM
TAKING THE STRESS OUT OF TRAFFIC SINCE 2013.
SPONSORED BY:
Introducing Boston’s only business radio.96.9 FM
HEAR THE ECONOMY SHIFTING.
SPONSORED BY:
Introducing Boston’s only business radio.96.9 FM
WHO KNEW TRAFFIC COULD BE SO REWARDING?
SPONSORED BY:
Introducing Boston’s only business radio.96.9 FM
Boston’s only business radio.96.9 FM SPONSORED BY:
INTRODUCING THE PRODUCTIVE COMMUTE.
Introducing Boston’s only business radio.96.9 FM
WICKED INFORMATIVE.
SPONSORED BY:
1030
1071
119
5350
OOH + INSTALLATIONS
LIVE RADIO/ON LOCATION
5:00Bloomberg - The First WordHear breaking economic, business and market news as it happens, around the globe. Ken Prewitt hosts.
7:00Bloomberg SurveillanceTom Keene, Sara Eisen and Ken Prewitt have the economy and the markets “under surveillance.”
10:00Bloomberg On the EconomyHigh-profile guests take an in-depth look at the economy and what is affecting it. Michael McKee and Carol Massar host.
12:00In the Loop, At the HalfBetty Liu takes a midday look at what has transpired in the markets in the morning, and what investors can expect in the afternoon.
12:30The Hays AdvantageKathleen Hays with co-host Vonnie Quinn covers business stories with top-tier guests.
15:00Taking StockBloomberg’s investment program.
Have the entire programming day take place in Boston at a yet-to-be-determined location. The shows would take place in a transparent remote studio and would feature a number of Boston-centric business and finance leaders.
LIVE RADIO/ON LOCATION
SOUTH STATION
SOUTH STATION
EVENT INSTALLATION
PREMIUM: advertisers, media and fans
TV:30 SEC SPOT
:30 RADIO SPOTVO: DENIS LEARY (OR SIMILAR)
PATS, SOX, CELTICS, BRUINS.
FROM FOXBORO AND FENWAY TO THE GARDEN, BOSTON IS A RABID SPORTS TOWN.
BUT OUR APPETITE FOR NUMBERS GOES BEYOND THE PLAYING FIELD.
WE’RE JUST AS PASSIONATE ABOUT BUSINESS.
AND NOW WE’VE GOT BLOOMBERG RADIO.
BOSTON’S ONLY BUSINESS AND FINANCE NEWS RADIO.
THINK THE ECONOMY AND THE MARKETS. COMMODITIES AND DERIVATIVES.
THINK INSIGHTFUL AND SMART. UNBIASED AND RELEVANT.
YOU’LL GET THE STORY FROM EVERY ANGLE—FROM A PROFESSIONAL TEAM LIKE NO OTHER.
THIS IS A JOURNEY THAT STARTED 20 YEARS AGO AND CONTINUES TODAY IN BOSTON.
BLOOMBERG RADIO. FM 96.9.
BOSTON’S ONLY BUSINESS NEWS RADIO.
WICKED INFORMATIVE.
END
TV SPOT: SCRIPT
