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BUSINESS PLANDEVELOPMENT

START UP BUSINESS

PRESENTED BY:-ABHISHEK KUMARAPARNA KUMARI

ANKURBHARADWAJ

VINAY KUMAR

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Table of content

Executive summary Objective Body of plan Product offerings Market analysis

Marketing plan Development plan Production plan Operation plan Management team Implementation schedule Financial plan Appendices

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Executive summary Costs included in this plan are on

the basis of quality and componentsin need.

This business plan is derived from asecondary detailed market analysis.

A buffer is included in the start-upcost to ensure that the business isnot under financed.

We have also determined thetraditional and non-traditional riskassociated with failure of theproduct.

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Objective Keeping powder costs at

less than 35% of revenue. Promoting product concept

as a unique Product. Expanding our marketing

and advertising in Noida toincrease our customerbase.

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Body of the Plan the Industry-Food industry Company

FOOD &PROBIOTIC Co.MISSION : to provide a good

health to a common man.VISION : Reaching every

human being to give healthbenefit and building a goodrelations with them.

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Product-Service Offering Our Product is based

on probioticmicroorganismswhich are beneficialfor human health.

It can be easily

crystallized in theform of powder. Product is packed in

Plastic bottles orpouches.

It can be used asdirect dosage(inwater or as it isintake) or as anadditive.

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Market Analysis

Presently we have anopportunity of acquiring themarket and providing a greatproduct to the end customer.

because of the pioneerconcept of probiotic powderadditive to food.

Digestion and problem relatedto stomach is commonpresently so there is a need forsuch product.

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Target customers- everycommon person.

Current market size- 3,00,000(Short term plan for NOIDA).

Trends, and seasonal patterns Additive to all type of edible items, All seasons.

the nature of competition-Oligopolistic in terms of probiotic products.

Expected sales and marketshare-2000/month(initially).

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Marketing Plan Positioning of the product Advertising-Making people aware

about the product, what it is allabout, why it is useful anddifferent than other existingproducts.

Promotion in Academicinstitutions, colleges schools etc.

Campaigns in market place-malls,common market like big bazaar,reliance fresh etc.

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Development Plan Collection of microorganisms. Purification of probiotic

microorganisms Then its crystallization in the form of

solid crystals Then crushing it into powder. And packing into containers or

pouches Development of other species for

more stability for longer time incontained form, and also can beadded to warm food.

* Selection of microorganismsaccording to government standards.

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Production Plan Microorganisms can be easily

cultured and generated in labs. Probiotic has got a very good

response. Production team and marketing

team co-ordination is focused. Initial funding for launch of

product=Rs 1,00,000 Setting up a small sales team of

around 5 people in Noida.

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Operations Plan Laboratory for

development Working Plant Machinery- like

Fomenters. Labours. Physical location- Sector

19 near atta market.

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Management TeamKey management

people(Long- term) Chairman & Managing Director

Founder Entrepreneur- Vice Chairman-

Chief Operating Officer- President- Chief Financial Officer- General Manager, R&D-

President, Marketing- Group Head, HR-

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Financial PlanShort term:Total fund required= 5,00,000.,Fund for development and operations/ month (for

1000 units initially) Production unit= 2,00,000. Processing=Rs 10,000. Packaging= Rs 2000.(=2 x 1000). Transportation=Rs 10,000.(NOIDA). Miscellaneous costs=Rs 10,000.

Promotion= Rs 30,000.Labour cost= Rs35,000.Saving fund=Rs 2,00,000.

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Appendices

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Appendices contd. FLAVOURS-

Lemon Orange

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THANK YOU