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OPPORTUNITIES ABOUND
THE ESSENTIALSLOGO GOLD
GETTING STARTED
EXHIBITS
A Primer for BRAND TRANSFORMATION — Part 1 of 2
Eric S. Townsend / SuperCreative — (202) 494-4326 / [email protected]
OPPORTUNITIES ABOUND
solidify first impressions. differentiate.
build preference. increase pricepoint.
aid conversion. proliferate your brand.
A Primer for BRAND TRANSFORMATION — Part 1 of 2
Eric S. Townsend / SuperCreative — (202) 494-4326 / [email protected]
THE ESSENTIALS
an entity name. a tagline.
a primary logo. secondary icons (ie. favicon).
two typefaces. a photo library.
a signature gift. merchandise.
A Primer for BRAND TRANSFORMATION — Part 1 of 2
Eric S. Townsend / SuperCreative — (202) 494-4326 / [email protected]
LOGO GOLD
artistic ̶ flashes whimsy, craftsmanship and flair.
direct ̶ exists simply, with few or no extraneous details.
clear ̶ communicates easily (especially from a distance).
vibrant ̶ pops in rich, intense color (not washed out shades).
A Primer for BRAND TRANSFORMATION — Part 1 of 2
Eric S. Townsend / SuperCreative — (202) 494-4326 / [email protected]
meaningful ̶ introduces brand concepts, reinforces corporate values.
memorable ̶ possesses a noteworthy form, color or other feature.
refreshing ̶ provides a change of pace from previous identity.
balanced ̶ juggles warm and cool tones, textures, forms, etc.
flexible ̶ works in different formations, works in black and color.
A Primer for BRAND TRANSFORMATION — Part 1 of 2
Eric S. Townsend / SuperCreative — (202) 494-4326 / [email protected]
GETTING STARTED
hire a pro who balances art and marketing savvy.
research competitors. prioritize your top 3 values.
brainstorm concepts for iconography.
examine market for typefaces (via myfonts.com).
review pantone colorbooks for potential palettes.
A Primer for BRAND TRANSFORMATION — Part 1 of 2
Eric S. Townsend / SuperCreative — (202) 494-4326 / [email protected]
EXHIBITS
A Primer for BRAND TRANSFORMATION — Part 1 of 2
Eric S. Townsend / SuperCreative — (202) 494-4326 / [email protected]
A Primer for BRAND TRANSFORMATION — Part 1 of 2
Eric S. Townsend / SuperCreative — (202) 494-4326 / [email protected]
A Primer for BRAND TRANSFORMATION — Part 1 of 2
Eric S. Townsend / SuperCreative — (202) 494-4326 / [email protected]
A Primer for BRAND TRANSFORMATION — Part 1 of 2
Eric S. Townsend / SuperCreative — (202) 494-4326 / [email protected]
A Primer for BRAND TRANSFORMATION — Part 1 of 2
Eric S. Townsend / SuperCreative — (202) 494-4326 / [email protected]
A Primer for BRAND TRANSFORMATION — Part 1 of 2
Eric S. Townsend / SuperCreative — (202) 494-4326 / [email protected]
A Primer for BRAND TRANSFORMATION — Part 1 of 2
Eric S. Townsend / SuperCreative — (202) 494-4326 / [email protected]
A Primer for BRAND TRANSFORMATION — Part 1 of 2
Eric S. Townsend / SuperCreative — (202) 494-4326 / [email protected]
A Primer for BRAND TRANSFORMATION — Part 1 of 2
Eric S. Townsend / SuperCreative — (202) 494-4326 / [email protected]