NAMASTE FOUNDATION BRAND GUIDE V1.0

NAMASTE FOUNDATION BRAND GUIDEMOOD BOARD

3Symbol NAMASTE FOUNDATION BRAND GUIDESYMBOL

4Vertical Logo NAMASTE FOUNDATION BRAND GUIDEPRIMARY LOGO

5Vertical Logo Specimen

x

8x

3.2x

0.35x

0.45x

0.55x0.55x

8x

10.1x

NAMASTE FOUNDATION BRAND GUIDEPRIMARY LOGO

6Horizontal Logo NAMASTE FOUNDATION BRAND GUIDECOLOR PALLETE

7Horizontal Logo Specimen

8x

13.75xx 8x

0.05x

0.25x

0.3x

NAMASTE FOUNDATION BRAND GUIDETYPOGRAPHY

F O U N D A T I O N

namaste

8Color

HEX: 30BBDB

RGB: 48, 187, 219

CMYK: 67%, 3%, 10%, 0%

HEX: 7D4299

RGB: 125, 66, 153

CMYK: 60%, 89%, 0%, 0%

HEX: 181818

RGB: 24, 24 ,24 ,24

CMYK: 73%, 67%, 65%, 79%

Blue Purple Black

Gradient

Accents

9Typography

Calluna is a robust, clean and contemporary face with

interesting details and a forward flow. Calluna makes for

comfortable reading even at very small text sizes; its striking

details ensure that it can also be used as a display font with

personality. Calluna comes in 8 styles: 5 weights and 3 italics.

Calluna is spaced and kerned with Igino Marini's iKern

service.

www.typekit.com/fonts/calluna

Calluna Sans is a humanist sans based on Calluna. It has true

italics, small caps, lots of ligatures, 4 numeral sets and much,

much more. Calluna Sans comes in 10 fonts: 5 weights each

with an italic. Calluna Sans is spaced and kerned with Igino

Marini's iKern service.

www.typekit.com/fonts/calluna-sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

CallunaABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Calluna Sans

Yesterday was SV Gives Day, a special 24-hour fundraising event organized

by the Silicon Valley Community Foundation. The event brought together

~650 non-profits from the local community onto the Razoo crowd funding

platform. Over 14,000 donors, alongside many Bay Area companies,

contributed 21,000+ donations and nearly $8 million to participating

causes. Read More

POSTED BY MATTHEW MONAHAN - JULY 24, 2014

Community Crowd Funding 24pt

11.39pt

7.5pt

7.5pt

Relational Type Scale2:3 - Perfect Fifth

16px @ 1:1.5 / 1px @ 1:1.5

10Type Setting

(Sample blog post with type setting based on a relational type scale)

11Iconography

ILLUMINATION POTENTIAL

COLLABORATION

PEACE

12Pattern

13Business Card

14Mobile Interface

15Contents

Symbol

Vertical Logo

Vertical Logo Specimen

Horizontal Logo

Horizontal Logo Specimen

Color

Typography

Type Setting

Iconograhy

Pattern

Business Cards

Mobile Interface

Contents

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