BRAND GUIDELINES 2 0 / F E B / 2 0 1 3

“Gћajnuna lil min hu fil-bżonn”

This document should be used as a reference when

applying DiD’s identity, for correctness and maintain

its consistency on different media.

LOGOBrand Logo Resources 3Black and White Preview 4Logo Elements 5Logo Specifications 6Minimum Sizes 7Logo Clearance 8NOT ACCEPTED Variations 9

TAGLINEOur Say 11Tagline Placement and Sizing 12Tagline Colouring 13

COLOUR SCHEMEColour Scheme Specifications 15Colour Usage 16NOT/ACCEPTED Variations 17BLACK NOT ACCEPTED 18Multi Color Logo Version 19White Preview 20Solid Colour Preview 212 Colour Preview 22Logo on PHOTOGRAPHY 23

TYPEFACEBrand Typeface 25LogoType Specifications 26

Notice and Contacts 27Notes 28

About DiD‘DiD’ is a shorthand for ‘Daqqa t’iD’. DiD Foundation was created to help people in need. DiD offers varied support and each different case will be investigated. For more information or if you need help make contact with us, we are ready to give a helping hand.

Our ObjectivesOur main objective is to be able to help every case presented to us, especially cases involving large funds.

Our AimsOur aim is simple - create a smile to anyone going through difficult times.

AttributesFresh and Bright

LOGO

3

Brand Logo Resources

This page is for preview only (see Colour Scheme Pg: 18)

5

Fingers

Thumb

Hand Palm (Formed from the letter ‘D’)

6

The logo can be used as shown on Pg:3 or together with our Tagline (see Tagline Pg:12) For colour please refer to Pg:15

The logo is formed primarily from two hands and a person which is represented by the letter ‘i’

8.62

4.40

1.50

3.25

4.503.65

Logo Specifications

Brand Name

MAIN LogoSymbol

BackgroundSecondary ColourMain Colour

Clearance ChangesFinger Sizes Widths / Heights

7

With the typeface minimum (Print and Screen) height: 25mm

Without the typeface minimum (Print and Screen) height: 10mm

Use the ‘Hand Symbol’ for smaller sizes and minimal amount of space.Print minimum size: 10mmWeb or Screen minimum size: 16px (Favicon)

Minimum Sizes

without Typeface

10mm28px

Hand Symbol

10mm28px

Favicon

16px

with Typeface

25mm70.9px

Font size: 10pt

8

Logo Clearance

BORDER: Text or other artwork is prohibited inside this area

CLEARANCE SPACE

CLEARANCE DIAMETER SOURCE

9

NOT ACCEPTABLElogo variations

Pinch Rotate

LogoType placed on Sides or Top

Perspective Unpropotional Scale

Symbols without fingers

Skew Reflect LogoTypeLogoType Only

Modify

Symbol/s merged with LogoType

You cannot make use any of these logos or make any other modi�cation to the original logo without the proper and legal permission of DiD Foundation.

TAGLINE

11

“Gћajnuna lil min hu fil-bżonn”

Refer to Pg:12 for sizing and placement.Refer to Pg:13 on colour application.

Our Tagline is straight forward. DiD Foundation was created to help those who are in need.

“Gћajnuna lil min hu fil-bżonn”

Tagline

The Tagline is unique and cannot be changed without the permission of DiD Foundation

12

The Tagline Placement must be according to the accepted layout. Preferably the tagline must be placed on the sides or at the bottom of the logo.

“Gћajnuna lil min hu fil-bżonn”

“Gћajnuna lil min hu fil-bżonn”

“Gћajnuna lil min hu fil-b

żonn”

“Gћajnuna lil min hu fil-bżonn”

“Gћajnuna lil min hu fil-bżonn” “Gћajnuna lil min hu fil-bżonn”

“Gћajnuna lil min hu fil-bżonn”

“Gћajnuna lil min hu fil-bżonn”

NOT ACCEPTABLEACCEPTABLE Preferred options

“Gћajnuna lil min hu fil-bżonn”

The Tagline Font Size must be equal or almost near to the LogoType Size

“Gћajnuna lil min hu fil-bżonn” =

13

“Gћajnuna lil min hu fil-bżonn”

“Gћajnuna lil min hu fil-bżonn”

“Gћajnuna lil min hu fil-bżonn”

“Gћajnuna lil min hu fil-bżonn”

“Gћajnuna lil min hu fil-bżonn”

“Gћajnuna lil min hu fil-bżonn”“Gћajnuna lil min hu fil-bżonn”

“Gћajnuna lil min hu fil-bżonn”“Gћajnuna lil min hu fil-bżonn”

“Gћajnuna lil min hu fil-bżonn”

“Gћajnuna lil min hu fil-bżonn”

“Gћajnuna lil min hu fil-bżonn”

“Gћajnuna lil min hu fil-bżonn”

“Gћajnuna lil min hu fil-bżonn”

“Gћajnuna lil min hu fil-bżonn”“Gћajnuna lil min hu fil-bżonn”

“Gћajnuna lil min hu fil-bżonn”“Gћajnuna lil min hu fil-bżonn”

COLOUR SCHEME

15

Colour Scheme

DiDSky Blue

DiDGrey

90% 0%

#C9C8C9#72BCE5

R:201G:200B:201

R:114G:188B:229

2016

160

653

30

PRINT CMYK PRINT CMYK

RGB RGB

HEX HEX

16

Colour Scheme

DiDSky Blue

DiDGrey

90% 0%

#C9C8C9#72BCE5

R:201G:200B:201

R:114G:188B:229

2016

160

653

30

PRINT CMYK PRINT CMYK

RGB RGB

HEX HEX

The main colour scheme should be given first preference.The colour should be changed to compliment the rest of the design.

Pure Red should be avoided.

Light Colours should have a darker background colour.

Colour Usage

17

Use the main logo as a reference for Tints (grey) and Shades (blue)

Colour Mix Colour Switch

18

BLACK NOT ACCEPTED

PURE BLACK is banned!No black is to be used in any situation

Multi Colour

Use solid white on direct Photography and add a Drop Shadow to enhance the logo appearance.

Use solid white on direct Photography and add a Drop Shadow to enhance the logo appearance.

TYPEFACE

25

AaBbĊċDd0123

ABĊDEFĠGGħHĦIIEJKLMNOPQRSTUVWXYŻZabċdefġggħhħiiejklmnopqrstuvwxżz1234567890

!?"#$%&'()*+,./:;<=>?@[\]£®©™´“”€

AaBbCcDd0123

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Verdana

Brand Typeface

BOLD

Regular

26

Font: VerdanaWeight: Bold

This size: 12pt

It is prohibited to make any changes to this document without the proper and legal permission of DiD Foundation.

Charles SalibaMob.: 99 02 68 27eMail: daqqatid@gmail.comFacebook: facebook.com/didfoundationG+: DiD Foundation

Postal Address: 375, triq San Ġużepp, Santa Venera

© 2013 - 2014 All rights reserved.