BRAND GUIDELINES 2 0 / F E B / 2 0 1 3
“Gћajnuna lil min hu fil-bżonn”
This document should be used as a reference when
applying DiD’s identity, for correctness and maintain
its consistency on different media.
LOGOBrand Logo Resources 3Black and White Preview 4Logo Elements 5Logo Specifications 6Minimum Sizes 7Logo Clearance 8NOT ACCEPTED Variations 9
TAGLINEOur Say 11Tagline Placement and Sizing 12Tagline Colouring 13
COLOUR SCHEMEColour Scheme Specifications 15Colour Usage 16NOT/ACCEPTED Variations 17BLACK NOT ACCEPTED 18Multi Color Logo Version 19White Preview 20Solid Colour Preview 212 Colour Preview 22Logo on PHOTOGRAPHY 23
TYPEFACEBrand Typeface 25LogoType Specifications 26
Notice and Contacts 27Notes 28
About DiD‘DiD’ is a shorthand for ‘Daqqa t’iD’. DiD Foundation was created to help people in need. DiD offers varied support and each different case will be investigated. For more information or if you need help make contact with us, we are ready to give a helping hand.
Our ObjectivesOur main objective is to be able to help every case presented to us, especially cases involving large funds.
Our AimsOur aim is simple - create a smile to anyone going through difficult times.
AttributesFresh and Bright
LOGO
3
Brand Logo Resources
This page is for preview only (see Colour Scheme Pg: 18)
5
Fingers
Thumb
Hand Palm (Formed from the letter ‘D’)
6
The logo can be used as shown on Pg:3 or together with our Tagline (see Tagline Pg:12) For colour please refer to Pg:15
The logo is formed primarily from two hands and a person which is represented by the letter ‘i’
8.62
4.40
1.50
3.25
4.503.65
Logo Specifications
Brand Name
MAIN LogoSymbol
BackgroundSecondary ColourMain Colour
Clearance ChangesFinger Sizes Widths / Heights
7
With the typeface minimum (Print and Screen) height: 25mm
Without the typeface minimum (Print and Screen) height: 10mm
Use the ‘Hand Symbol’ for smaller sizes and minimal amount of space.Print minimum size: 10mmWeb or Screen minimum size: 16px (Favicon)
Minimum Sizes
without Typeface
10mm28px
Hand Symbol
10mm28px
Favicon
16px
with Typeface
25mm70.9px
Font size: 10pt
8
Logo Clearance
BORDER: Text or other artwork is prohibited inside this area
CLEARANCE SPACE
CLEARANCE DIAMETER SOURCE
9
NOT ACCEPTABLElogo variations
Pinch Rotate
LogoType placed on Sides or Top
Perspective Unpropotional Scale
Symbols without fingers
Skew Reflect LogoTypeLogoType Only
Modify
Symbol/s merged with LogoType
You cannot make use any of these logos or make any other modi�cation to the original logo without the proper and legal permission of DiD Foundation.
TAGLINE
11
“Gћajnuna lil min hu fil-bżonn”
Refer to Pg:12 for sizing and placement.Refer to Pg:13 on colour application.
Our Tagline is straight forward. DiD Foundation was created to help those who are in need.
“Gћajnuna lil min hu fil-bżonn”
Tagline
The Tagline is unique and cannot be changed without the permission of DiD Foundation
12
The Tagline Placement must be according to the accepted layout. Preferably the tagline must be placed on the sides or at the bottom of the logo.
“Gћajnuna lil min hu fil-bżonn”
“Gћajnuna lil min hu fil-bżonn”
“Gћajnuna lil min hu fil-b
żonn”
“Gћajnuna lil min hu fil-bżonn”
“Gћajnuna lil min hu fil-bżonn” “Gћajnuna lil min hu fil-bżonn”
“Gћajnuna lil min hu fil-bżonn”
“Gћajnuna lil min hu fil-bżonn”
NOT ACCEPTABLEACCEPTABLE Preferred options
“Gћajnuna lil min hu fil-bżonn”
The Tagline Font Size must be equal or almost near to the LogoType Size
“Gћajnuna lil min hu fil-bżonn” =
13
“Gћajnuna lil min hu fil-bżonn”
“Gћajnuna lil min hu fil-bżonn”
“Gћajnuna lil min hu fil-bżonn”
“Gћajnuna lil min hu fil-bżonn”
“Gћajnuna lil min hu fil-bżonn”
“Gћajnuna lil min hu fil-bżonn”“Gћajnuna lil min hu fil-bżonn”
“Gћajnuna lil min hu fil-bżonn”“Gћajnuna lil min hu fil-bżonn”
“Gћajnuna lil min hu fil-bżonn”
“Gћajnuna lil min hu fil-bżonn”
“Gћajnuna lil min hu fil-bżonn”
“Gћajnuna lil min hu fil-bżonn”
“Gћajnuna lil min hu fil-bżonn”
“Gћajnuna lil min hu fil-bżonn”“Gћajnuna lil min hu fil-bżonn”
“Gћajnuna lil min hu fil-bżonn”“Gћajnuna lil min hu fil-bżonn”
COLOUR SCHEME
15
Colour Scheme
DiDSky Blue
DiDGrey
90% 0%
#C9C8C9#72BCE5
R:201G:200B:201
R:114G:188B:229
2016
160
653
30
PRINT CMYK PRINT CMYK
RGB RGB
HEX HEX
16
Colour Scheme
DiDSky Blue
DiDGrey
90% 0%
#C9C8C9#72BCE5
R:201G:200B:201
R:114G:188B:229
2016
160
653
30
PRINT CMYK PRINT CMYK
RGB RGB
HEX HEX
The main colour scheme should be given first preference.The colour should be changed to compliment the rest of the design.
Pure Red should be avoided.
Light Colours should have a darker background colour.
Colour Usage
17
Use the main logo as a reference for Tints (grey) and Shades (blue)
Colour Mix Colour Switch
18
BLACK NOT ACCEPTED
PURE BLACK is banned!No black is to be used in any situation
Multi Colour
Use solid white on direct Photography and add a Drop Shadow to enhance the logo appearance.
Use solid white on direct Photography and add a Drop Shadow to enhance the logo appearance.
TYPEFACE
25
AaBbĊċDd0123
ABĊDEFĠGGħHĦIIEJKLMNOPQRSTUVWXYŻZabċdefġggħhħiiejklmnopqrstuvwxżz1234567890
!?"#$%&'()*+,./:;<=>?@[\]£®©™´“”€
AaBbCcDd0123
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Verdana
Brand Typeface
BOLD
Regular
26
Font: VerdanaWeight: Bold
This size: 12pt
It is prohibited to make any changes to this document without the proper and legal permission of DiD Foundation.
Charles SalibaMob.: 99 02 68 27eMail: [email protected]: facebook.com/didfoundationG+: DiD Foundation
Postal Address: 375, triq San Ġużepp, Santa Venera
© 2013 - 2014 All rights reserved.