Brand Design Guideline with Mr H

What makes a great design General Criteria from Good Design Australia

FormFunctionAestheticsQualitySafetySustainability

These are general guide lines. Make a Criteria for Success with more specific and relevant criteria to your project.

E.g. My logo style needs to be aesthetically pleasing to business people.

Vision Trust Brand Functional

A bright organic styleConsistencyEasy to read in large and small

Aesthetics WOW factorEye catchyStrong

QualityExcellent executionThoughtful Original

dioxyportfolio

dioxyportfolio Functional

The brand stands outColour is magic

AestheticsJust great colour schemeComposition

QualityToo simple

OEN Identity

OEN Identity Form

Top notch - pureNot constrain by software techniques

FunctionalSimple logo, red bright, people recognize

easilyEasy to remember, interesting

QualityWell presented!!!It is thoughtful, every little thing was

produced with lots of ideas and care

Amateur Brand Designs