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BRAND GUIDELINE
Community Bible Study Brand Guideline
Summer 20191
B R A N D G U I D E L I N E
Community Bible Study Brand Guideline
Summer 20192
Community Bible Study Brand Guideline
Summer 20193
A brand is not a logo or the visuals; those are expressions of the brand—the brand’s identity. A brand is an intangible idea that exists in the minds of people. When you hear Disney, the first thing you think of is what the Disney brand means to you. In other words, Disney can’t own their brand; they can only shape it.
For any organization, a brand is mostly about the DNA and story of the company: what defines you, who you are, what you do, and why it matters.
In this document, we define the core elements of our story. Rather than seeking to explain our entire history, we boil it down to the most vital parts; we define today while honoring yesterday.
The following pages provide guidance and direction for how to manage the look and feel of our logo and brand identity. Use this book carefully and consistently to ensure people build connections between the brand identity and the organization it represents.
THIS BOOK ISABOUT OUR BRAND
A BRAND IS AN INTANGIBLE IDEA THAT EXISTS IN THE MINDS OF PEOPLE.
Community Bible Study Brand Guideline
Summer 20194
OUR LOGO
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Our primary logo features our full church name and has been designed in both a horizontal and vertical format. Use this for the majority of Community Bible Study communications and publications—especially anything that is official or externally promotional.
The icon version of the logo may be used in instances where brand familiarity is already established (i.e., communications to members, events on campus etc.). It may be used for external communications, in situations where space becomes an issue and requires a more compact expression of our identity. It may also be used in communications where the full logo is also used within the same material (i.e., the front of a postcard when the back features the logo with our full name).
Community Bible Study Brand Guideline
Summer 20195
LOGO APPLICATION
The logo’s two color version should only be used when the background is white or a solid light neutral color.
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When the logo is used with Berry Blue or another darker color, it should be reversed out to white. This creates the appropriate contrast and harmony for the look and feelof our brand.
While a color logo application is preferred, a full blackand white logo may be used when color is unavailable. Grayscale should not be used to distinguish differentelements of the logo.
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Community Bible Study Brand Guideline
Summer 20196
To ensure the image is visually dynamic and to avoid poor visual representation, reproduction of the full name version of the logo, can be no smaller than 1.5 inches when printed, and no smaller than 108 pixels when used on screen.
To ensure the image is visually dynamic and to avoid poor visual representation, reproduction of the icon may be no smaller than 0.25 inches when printed, and no smaller than 18 pixels when used on screen.
Actual minimum length: 1.5 inches / 108 pixels
Actual minimum length: 0.25 inches / 18 pixels
MINIMUM SIZE
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Community Bible Study Brand Guideline
Summer 20197
The full name version of our logo should always be surrounded by a minimum area of space: equal to or greater than the minimum length of logo icon. This area of isolation ensures that headlines, text or other visual elements do not encroach on the logo.
The icon version of our logo should always be surrounded by a minimum area of space: equal to or greater than half the height of the full icon text. This area of isolation ensures that headlines, textor other visual elements do not encroach on the logo.
CLEAR SPACE
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Community Bible Study Brand Guideline
Summer 20198
LOGO RESTRICTIONS
Do not put the logo in a tight box. Give it room to “breathe.” Placing the logo in a box is acceptable as long as the clear space rules still apply.
Do not distort or skew the logo.
Do not fill the logo with a gradient.
Do not add an outline/stroke to the logo.
Don’t change size relationship between the arrowicon and logo type.
Do not stretch the logo taller or wider; keep it proportional.
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Community Bible Study Brand Guideline
Summer 20199
COLOR
Seafoam Green
C58 / M14 / Y40 / K0
R112 / G176 / B163
#70B0A3
PANTONE 629 U
Charcoal Gray
C70 / M60 / Y60 / K80
R24 / G28 / B28
#181C1C
PANTONE Black 6 U
Cinder Gray
C10 / M7 / Y7 / K0
R227 / G227 / B227
#E3E3E3
PANTONE Cool Gray 1 U
Iris Blue
C84 / M81 / Y0 / K0
R73 / G77 / B161
#494DA1
PANTONE 285 U
Berry Blue
C100 / M99 / Y32 / K25
R38 / G36 / B93
#26245D
PANTONE 287 U
Berry Blue is the foundation of our brand’s color palette. It is a royal color that exudes trust
and clarity, but also calmness and serenity. Pairing it with Iris Blue, creates a tone-on-tone
effect that is both modern and vibrant.
We pair and accent our two blue colors with one complimentary color. Seafoam Green is
intended to serve as an accent, through buttons, callouts, tone of photography, etc. Adding an
accent color enables key information to stand out better.
We balance out our brand’s color palette, through the use of Charcoal Gray and Cinder Gray.
These neutral tones are used to diffuse contrast and prevent one color from becoming
too dominant.
A strong identifying mark of our brand is when our brand colors are used together and
balanced well. To help maintain proper balance, the colors and the amount in which they
are used is indicated by the size of the colors container.
Community Bible Study Brand Guideline
Summer 201910
PRINT TYPEFACE
Our brand identity utilizes 1 typeface for print.
Gotham is a versatile family of fonts. Four different widths in a range of weights, plus deep character sets, extended language support, and versions for different media, combine to make Gotham a powerful and indispensable design.
GOTHAM BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
GOTHAM BOOK A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0
GOTHAM LIGHTA B C D E FG H I J K L M N O P Q R ST U VWXYZ 1 2 3 4 5 678 9 0
Community Bible Study Brand Guideline
Summer 201911
WEB TYPEFACE
Our brand identity utilizes 1 typeface for web.
Montserrat is a flexible modern sans-serif typeface that boasts sharp letterforms with unique letter characteristics, as seen in the G, J and Q.
The variety of weights can be used as headers. This inter-changeability allows our brand to have a great deal of design flexibility.
Because Monsterrat is designed by Google, the font is both free to use and web-safe.
MONTSERRAT EXTRABOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
M O N T S E R R AT B O L DA B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0
MONTSERRAT LIGHTA B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0
Community Bible Study Brand Guideline
Summer 201912
TYPE HIERARCHY
Sample Hierarchy
HeaderFont Size: 47ptFont Weight: BoldLeading: N/ATracking: 20
Sub Header
Font Size: 15pt
Font Weight: Extrabold
Leading: N/A
Tracking: 160
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Pull-Quote Font Size: 11ptFont Weight: Light Leading: 15pt Tracking: 140
Body Copy Font Size: 9pt
Font Weight: Regular
Leading: 13pt
Tracking: 0
MAIN HEADERS U B - H E A D E R
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie.
“PULL QUOTES CAN BE CREATED WITH LATO BLACK WEIGHT”
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This hierarchy refers to the order of importance of the fonts and proportional scale of each as they relate to one another. Note: The point sizes are set for 8.5 x 11” printed materials. These point sizes are provided as a sample to showcase the appropriate proportions.
Community Bible Study Brand Guideline
Summer 201913
GRAPHICS & APPLICATION
Our brand system two textures that can be added to add depth and interest. Both textures are composed of repeating triangles that interlock and connect. One is filled and can be used on light and dark backgrounds, while the other is made of outlined triangles and is best used on white or light neutral colors. Both textures should be applied to solid color backgrounds only.
For photography, we have developed a subtle gradient overlay that darks one portion of the image. This allows for text to be applied on top and still maintain good legibility. Headlines are further drawn out by the use of a white frame. A white frame is especially useful when the title is surrounded by a lot secondary text, and within a small container. For example, when designing an instagram post or postcard.
The following pages highlight examples of work that include elements from our brand system.
Community Bible Study Brand Guideline
Summer 201914
HOMEPAGE & SUBPAGES
Community Bible Study Brand Guideline
Summer 201915
HOMEPAGE (DETAIL)
Community Bible Study Brand Guideline
Summer 201916
Community Bible Study:Making disciples of the Lord Jesus Christin our communities through caring, in-depthBible study, available to all
www.cbseurope.org
EUROPE
POSTERS
Community Bible Study Brand Guideline
Summer 201917
Join US for our new Bible Study Class beginning soon.
Come and be a part of a life giving community of people
who are growing together through God’s Word and
incredible spiritual community!
Beginning Sundays on June 23 at 7pm
Church Name | Classroom #4
churchwebsite.com
POSTCARD
Community Bible Study Brand Guideline
Summer 201918
SOCIAL MEDIA
Community Bible Study Brand Guideline
Summer 201919
GOD’S AMAZING BOOK
THE BIBLE:G
OD
’S AM
AZ
ING
BO
OK
THE
BIB
LE:
SESSION 1GOD’S AMAZING BOOK
SESSION 2LETTING THE BOOK SPEAK
SESSION 3GOD SPEAKING IN THE OLD TESTAMENT
SESESSION 4GOD SPEAKING IN THE NEW TESTAMENT
SESSION 5WHEN GOD SPEAKS HARD THINGS
SESSION 6GOD’S BIG IDEAS
SESSION 7MEETING THE MEETING THE AUTHOR
BOOK COVER
DVD COVER
Brand Guideline
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FOR MORE INFORMATION:
Please contact Maddie Wachtler: [email protected]
Community Bible Study
Summer 2019
Community Bible Study Brand Guideline
Summer 201921
C O M M U N I T Y B I B L E S T U DY. O R G
