BRAND GUIDELINESOUR IDENTITYPresentation is key, especially when our brand will be promoted throughout different regions around the world. It must be presented and represented in the same way to make the brand memorable, it will be published like this to ensure that its audience understand and know our branding. WHO ARE THE GUIDELINES FOR?These guidelines will be for all employers, partners etc. that will be promoting Arctic Monkeys in any way. This may include poster designers for festivals, promoters for gigs, agencies. Anywhere that ‘The Arctic Monkeys’ are promoted must ensure that they follow these guidelines. LOGO USAGEThe master artwork should always be used, it should never be recreated under any circumstances. Always ensure that the correct artwork is being used. When producing any logo elements, there must be a high resolution used and nothing should be taken away from the document.COLOUR & TYPOGRAPHY

When on a light background, black must be used.Black can also be used on a coloured but still light background.

Whereas on a black background the colour must be white.White can also be used on a light background if the font is easily read and seen, PRIMARY TYPEFACE – LINOWRITEA B C D E F G H I J K L M N O P Q R S T U VW X Y ZA b c d e f g h i j k l m n o p q r s t u v w x yz1 2 3 4 5 6 7 8 9 0 ! ? . , : ”