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BRAND GUILDLINE BRAND GUILDLINE
BRAND GUILDLINE
BRAND GUILDLINE
BRAND GUILDLINE
Contents
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1
BRAND GUILDLINE
01. Logo
standard logo
the Pencil Studio
the Digital Pencil
the Cinematic Pencil
the Creative Pencil
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BRAND GUILDLINE
01. Logo
logo’s size
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BRAND GUILDLINE
01. Logo
logo form
logo with border no color logo one color logo
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BRAND GUILDLINE
01. Logo
isolations5
BRAND GUILDLINE
02. Color
e54c3b
2980ba
4fba6e
333333
ffffff
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BRAND GUILDLINE
02. Color
the Pencil Studio the Pencil Studio
the Pencil Studio the Pencil Studio
the Pencil Studio
the Pencil Studio
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BRAND GUILDLINE
03. Typography
Type face: UTM Avo
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Regular
Bold
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BRAND GUILDLINE
03. TypographyType face: UTM Bebas
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Regular
Type face: UTM Windsor BT
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Regular
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BRAND GUILDLINE
03. TypographyType face: UTM French Vanila
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Regular
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BRAND GUILDLINE
04. Visual
04. Print
All this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness.
No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure.
To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to �nd fault with a man who chooses to enjoy a pleasure that has no annoying consequenc-
tv
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1
BRAND GUILDLINE
04. Visual
the Pencil Studio
the Pencil Studio
the Pencil Studio
the Pencil Studio
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BRAND GUILDLINE
04. Visual
All this mistaken idea of denouncing pleasure and praising pain was born.
I will give you a complete account of the system,
Expound the actual teachings of the great explorer of the truth,
Master-builder of human happiness.
No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful.
Your business emailBusiness phone numberFax numberwww.website.com
Your business nameYour full adress
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Your business emailBusiness phone numberFax numberwww.website.com
Your business nameYour full adress
Lorem ipsum dolor sit amet
Your business emailBusiness phone numberFax numberwww.website.com
Your business nameYour full adress
Lorem ipsum dolor sit amet
Your business emailBusiness phone numberFax numberwww.website.com
Your business nameYour full adress
Lorem ipsum dolor sit amet
the Pencil Studio the Pencil Studio the Pencil Studio the Pencil Studio
the Pencil Studio
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BRAND GUILDLINE
04. Visual
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