JuxtConsult Brand ScoreCardTM

Track how ‘ready’ is your brand to compete for future market shares!

The first syndicated brand tracking study that proposes to measure your brand performance at the category level on a monthly basis

The Brand ScorecardTM not only measures the current performance of your brand but also its future-readiness (the ‘momentum’ with which it is moving to compete for future market shares)

Measures the ‘sustenance power’, ‘persuasive power’, ‘consumer pull’, ‘loyalty’ and ‘momentum’ of your brand vis-à-vis the competing brands in the category

Gives you the key reasons why your brand is preferred more (or less) vis-à-vis the competing brands

Study Overview

JuxtConsult Brand Track Framework

Brand Momentum

Brand Visibility TOM Ad Recall (share of voice)

Brand Consideration TOM Brand Recall (share of mind)

Brand Sustenance

Brand Preference Brand Likely to Buy (share of preference)

Brand Persuasion

Brand LoyaltyBrand Pull

Brand Switch Brand Repeat Purchase

Likely Loyal UsersLikely Switchers (Net)

Brand use currently(share of consumers)

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Brand Sustenance Ratio of TOM Brand Recall

TOM Ad RecallHow much does the brand transcend the ad

Key Brand Scorecard Measures!

Brand PersuasionHow persuasive is the brand story

Ratio of Intention to Purchase Brand

Spontaneous Brand Recall

Brand PullBrand’s ability to attract new/competitive brand consumers

Ratio of Likely Switch-ins to the Brand

Likely Switch-outs from the Brand

Brand LoyaltyHow much is the brand retaining its existing consumers

Ratio of Likely to Continue Buying the Brand

Total Current Users of the Brand

Secondary Brand Share Total Current Users of the Brand

Total Current Users of the CategoryBrand share on multiple brand usage basis

Key Brand Scorecard Measures!

Primary Brand ShareBrand share on most-preferred brand usage basis

Preferred Current Users of the Brand

Total Current Users of the Category

Brand MomentuxTM

Brand’s competitive-readiness for future market shares

Brand Mass x Brand Speed Accelerators

Current Users x Brand Persuasion factor, Brand Pull factor, Brand Loyalty factor

Study MethodologyMonthly brand tracking and reporting

Reporting sample of over 1,000 category relevant respondents every month. Both intended and current category users captured

Online survey conducted using JuxtConsult’s own net user panel (www.getcounted.net). The panel has over 65,000 members already with 10,000 new members getting added every month

Data made representative of all online Indians across SEC classes, age groups, income groups and town classes (using appropriate 'demographic multipliers‘ from JuxtConsult India Online 2008 Study)

Overall ‘category’ level brand tracking and brand scorecard analysis

Brand parameters reported:

• Ad Scores (TOM ad recall, source of ad recall)

• Brand Mindshare Scores (TOM brand recall, source of recall, Total aided brand awareness)

• Brand Perception Map

• Brand Shares (Secondary - multiple usage basis, Primary - preferred usage basis)

• Reasons for preference for the primary brands

• Overall usage satisfaction rating for the primary brand

• Brand Performance Scores (Mind and Brand share conversion ratios, Sustenance,

Persuasion, Pull, Loyalty, Momentum)

Change reporting to start only from the second month

Custom and segment level reporting can be considered separately at additional cost*

* depending on the sufficiency of sample size of required segment cuts

The Report Index

Brand Scorecard Sample

Category: Online News

August 2008

Sample Only

* Relative Index – relative to the top brand being 100%

Sample Only

Brand Momentux™ Map

Logarithmic scale

Brand Momentum

Yahoo

NDTV RediffTimesofindia

Google newsIndiatimes

BBC

MSNAajtak

CNN Moneycontrol

1.0

1.5

2.0

1.0 1.5 2.0Brand Speed

Bran

d M

ass

Mass DrivenSize

Speed Driven

Sample Only

Brand Perceptual Map

The nearer the brand is to an attribute, more strongly it is associated with that attribute as compared to other attributes.The closer it is to ‘0-0’ axis, the less it Is associated with any attribute at all

Brand

2.01.51.0.50.0-.5-1.0-1.5

Attr

ibut

e2

1

0

-1

-2

-3

Participate in opinion poll

Check photogallery/videos

Read health/lifestyle articles

Check business/financial news info

CNBC MoneycontrolEconomictimes

IndiatimesMSN

Aajtak

CNN

BBC

Rediff

Google News

Timesofindia

NDTV

Yahoo

Check for latest national news/updates

Read day's news & in-depth reporting

Check for latest cricket scores

Check for entertainment contentCheck news/scores in others sports

Check for latest international news/updates

Sample Only

Respondent Profile – Online News

August 2008

Demographic Attributes Respondent ProfileSample size – 1,118

Representation Size - 27 million

Gender Male 83%

Female 17%

Age Distribution Below 13 years Not included in study

13-18 years 5%

19-24 years 32%

25-35 years 45%

36-45 years 10%

Above 45 years 8%

City Type Up to 1 Lakh 14%

(Population Size) 1-5 Lakhs 9%

5-10 Lakhs 40%

Above 10 Lakhs 37%

City Type Metro 33%

(Market Size) Urban uptowns 7%

Emerging Towns 17%

Others 43%

Sample Only

Respondent Profile – Online News

August 2008

Demographic Attributes

Respondent ProfileSample size – 1,118

Representation Size - 27 million

Region-wise Distribution North 23%

East 16%

South 31%

West 30%

Socio-economic Classification SEC - A 32%

SEC - B 35%

SEC - C 23%

SEC - D 8%

SEC - E 2%

Monthly Household Income Up to Rs. 10,000 37%

Rs. 10,000 – Rs. 30,000 41%

Rs. 30,000 – Rs. 50,000 10%

Above Rs. 50,000 12%

Most Expensive Vehicle in the HH 4-wheeler 16%

2-wheeler 54%

Bi-cycle / others 14%

Don't own any vehicle 16%

Sample Only

JuxtConsult Brand ScoreCardTM Track Pricing of Reports

* 12.36% service tax extra

One Time Report*(1 month report)

Annual Subscription*(12 monthly reports)

Rs. 75,000 Rs. 360,000

• Payment Terms : One Time Report: 100% advance

: Annual Subscription: 50% advance, 50% at 6 months

• Delivery Timeline : First Report: 1 week from date of order

: Monthly Reports: Every month end (by 30th)

• Report Delivery Format : PDF

Contact Details

• Address : 3, Kehar Singh Estate, 1st Floor, Westend

Marg, Lane 2, Said-ul-Ajaib, New Delhi – 110030

• Telephone : +91-11-29535098, +91-9811256502

• Contact Person : Sanjay Tiwari

• Email : sanjay@juxtconsult.com

• Website : www.juxtconsult.com

Thank You!