Building your brand Internally & Externally

Leadership Development Track:

Building your brand Internally & Externally

Andrea Alvares Savory Category VP, PepsiCo South America, Central and Caribbean Foods

THE CONTEXT THE MUST DO’STHE CHALLENGES

THE CONTEXT

Under representation of Women in Leadership Positions

21,4 %

<4 %

8%

Occupy leadership position roles in Brazil (IBGE, 2012)

Occupy board chairs in South America (Catalyst, 2013)

Executive committee positions in Latin America (McKinsey & Company, 2013)

THE CONTEXT

THE MUST DO’STHE CHALLENGES

1.Underrepresentation of women in leadership roles

THE CHALLENGES

Culture

1

Male DominatedDouble Binds

Self-Promotion | Speak Up

Collective

Typical Behaviors

2

Less inclined toRecognize and appreciate our own performance

Promote our best qualities

should speak for itself

Excellent Work!!! Our

Self-awareness is a Challenge

3

THE CONTEXT

THE MUST DO’S

THE CHALLENGES

1.Underrepresentation of women in leadership roles

1. Culture2. Typical Behaviors3. Self-awareness

THE MUST DO’S

UNDERSTAND

True

Authentic

Natural

X Selfish and aimless self promotion

x An Artificial or a pre-packaged formula

Real

Consistent

Strategic

1

What are my strengths?

What makes me unique?

What are my goals, aspirations, passions?

What moves me?

Transparency

Authenticity

Consistency

What am I great at?

What makes me compelling?

Identify

2

Showcase who you are

3

THE CONTEXT THE MUST DO’STHE CHALLENGES

1.Underrepresentation of women in leadership roles

1. Culture2. Typical Behaviors3. Self-awareness

1. Understand 2. Develop your brand3. Showcase