CREATING APERSONAL AND DIGITALBRAND

Dr. Kelli Burns@KelliSBurns

University of South Florida

Spring 2020

Residential Education Student StaffRejuvenation

We are CEOs ofour own

companies: Me Inc.

To be in businesstoday, our most

important job is tobe head marketer

for the brandcalled You.

TOM PETERS

WHYBUILD PERSONAL REPAND BRAND

EXPAND NETWORK

ATTRACTOPPORTUNITIES

STAY INFORMED ABOUTINDUSTRY

A PERSONAL BRANDHELPS YOU

DIFFERENTIATEYOURSELF

BY COMMUNICATINGYOUR UNIQUE VALUE

PROPOSITION 

STEPS FORPERSONALBRANDING

TAKE INVENTORY 

CRAFT YOURIDENTITY

CREATE ANDSHARE CONTENTAND ENGAGE

DEVELOP ABRANDING PLAN 

CHOOSE TOOLSAND CHANNELS

TAKEINVENTORY

Review how you arepresenting yourself onsocial media sites. Google search andalert.

DEVELOP ABRANDINGPLAN

Consider yourpersonal goals.

CRAFTIDEN-TITY

SOURCE:KARENKANG,BRANDINGPAYS

CRAFTYOURIDENTITYWITH AGREATHEADSHOT

SmilingSquinchingAsymmetricalHead/Shoulders orHead/TorsoFacing camera (or lookingleft) https://blog.bufferapp.com/best-profile-picture-science-research-psychology

CHOOSESOCIALMEDIA BRANDINGTOOLS ANDCHANNELS

LINKEDIN 

CONNECTEVERYTHING

WEBSITE/BLOG

ONLINEPUBLISHING ORPODCASTING

TWITTER

LINKEDIN TIPS

GREATHEADSHOT

COMPELLINGSUMMARY

PERSONALIZEDURL

DESCRIPTIONINSTEAD OF TITLE

LINKEDINHEADER

LINKEDINTIPS

CREATE LISTS

TWITTER BANNER

Google: LinkedInProfile Checklist -College Students

Google: LinkedInBuilding a GreatStudent Profile

TWITTERTIPS

FOLLOWEXPERTS ANDENGAGE/SHARE

SHARE YOUROWN CONTENT

USE HASHTAGS

CREATE LISTS

PARTICIPATE INTWITTER CHATS

TWITTER BANNER

Twitter Chats:https://www.tweetreports.com/twitter-chat-schedule/

Search Bios:

FollowerWonk.com/bio

Hashtag suggestions:Ritetag.com

WEBSITETIPS

WORDPRESS,SQUARESPACE,WIX

BIO

RESUME

ACCOMPLISHMENTS

GET YOUR URL

Check outGermainLouie.com

PUBLISHINGANDPODCASTINGIDEAS

LINKEDINPUBLISHING ANDPOSTS

PODCASTING

SLIDESHARE

GUEST POSTING

CREATEVISUALCONTENT

CanvaPowtoonSlidebeanAdobe SparkHaiku Deck

SOCIALMEDIASHOULD BESOCIAL

LIKE, COMMENTON, AND SHARETHE CONTENT OFOTHERS

SHARE/RETWEETCONTENT THATYOU THINK WOULDBENEFIT/INTERESTYOUR FOLLOWERS

MAKEBRANDINGPART OFYOUR LIFE

INCLUDE IT INYOUR TO-DO LIST 

READ ARTICLES,STAY UPDATED

ALLOT TIME FORIT IN YOUR SCHED

THANKYOU

KELLI S. BURNS, PH.D.ASSOCIATE PROFESSOR

UNIVERSITY OF SOUTH FLORIDA

@KELLISBURNS

KELLISBURNS.COM

KELLISBURNS