Date post: | 18-Jan-2017 |
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Marketing |
Upload: | tuhu-nugraha-dewanto |
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Brand Strategy trough Digital
Jakarta, 27 August 2015
Why You Need Branding?
• Audience aware and remember your products
• It’s easier for consumer to choose and decide
• It make you different from other product
• Consumer will pay more for branded products
Brand Strategy
Brand Strategy
Customer Service
Value Proposition
PriceProduct Benefit
Strong Impressions
Source: http://slidemodel.com/templates/brand-strategy-diagram-template-powerpoint/
Simple Step Build Your Brand
• Define your business framework• Define your target market• Define your value proposition• Understand your product• Create your brand graphic and message• Develop an integrated marketing plan
Source: http://www.serverbeach.com/resources/6-Practical-Steps-To-Branding-Your-Business
Template Marketing Persona
Example of Marketing Persona
Digital Strategy
Source: Buku “WWW.HM Defining Your Digital Strategy”
Branding di Digital
Outbond
• Ads• Social Media• Content
Marketing
Inbound
• Email Marketing
• Social Media• Website
CRM
• Database Management
• Program Loyalitas Konsumen
Source: Buku “WWW.HM Defining Your Digital Strategy”
Traveloka
Hijup.com
Go-Jek Indonesia
The Cambridge Satchel Bag
BCA Electro Run 2015
The Goods Dept Store
Tuhu Nugraha DewantoCOO Upnormals PingFans Book Writer “WWW.HM Defining Your Digital
Strategy”Twitter: @TuhunugrahaE-mail: [email protected]: www.linkedin.com/in/tuhunugrahaGroup: https
://www.facebook.com/groups/DefiningYourDigitalStrategy/(Discussion and curated content about digital strategy)