A guide to the brand Ecosound, especially designed for

the company coworkers

ecosound

This guide can be only distributed in a digital version

brandbook

ecosound

Index

1. Values 2. Basic elements 2.1 The Logo 2.2 Pictures 2.3 Typography 3. Stramines

4. Advertisement

5. Colofon

3

Index

1. Values 2. Basic elements 2.1 The Logo 2.2 Pictures 2.3 Typography 3. Stramines

4. Advertisement

5. Colofon

4

1. Va

lues

Ecosound is a brand worried about environment and evolution. We want to evolve but we also want to take care of our fauna and flora.

When a kid, everyone already played with lego. The feeling of fitting the pieces together and making it work it’s what we all want to reach in our company. That’s why in our brand we make use of a lot of perfect triangles: they all fit perfectly with witch other. Ecosound is the perfect mix of evolution of architecture in harmony with nature. And we want our brand to fit perfectly with our clients needs.

A clean brand, however powerful, Ecosound cares to use the minimum amount of non renewable sources in its materials.All the rules in this guide must be warily followed.

5

1. Va

lues

2. Basic Elements

2.1 T

he L

ogo

2. Basic Elements

2.1 T

he L

ogo

The logo is a ressemblance to the E from Ecosound and the inside of the letter E, the windows of a building. Because of the smart design from the logo it’s not necessary to use the name Ecossound when the logo appears. It can be used in three different colours: black, green and grey. It also can be used carefully with transparency. In any official document the logo must be at least XXcm.

The Typography of Ecosound is especially made to avoid that reading becomes boring. Everybody knows that reading can become really boring if text is work related. That’s why we use a system with a grid composed of three columns. The text always begins with small caps, as well the title, or the title of a new chapter. The lettertype we chose to the text is Minion Pro Regular. With a size of Xpt and a leading from Xpt x 1,5Xpt; the columns are 5,6 cm large, permiting that on an A5, 3 columns with a distance of 1 cm from each other will perfectly fit on the page. There is also a marge from 12,7cm to avoid that text will get out (or to close) from the borders of the page. The text must be aligned left.

2.2 T

ypog

raph

y

Minion pro regular

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0

Armata regular

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0