These are the elements that makes spark what it is. Lets spark and see what we have in common. We want you to know who we are

Table of content

01. The logo02. Application logo03. Logo spacing04. Logo treatment05. The tagline06. Colors07. Typography08. The swirls09. We are / We are not10. The philosophy

All of the elements in the logo including the spacing and coloring are standard and are not to be manipulated in any way. The same logo will be used In both print and digital.

Is a valuable asset, it resembles who we are, and should there fore always be treated accordingly.The logo consists of two speech bubbles interacting, symbolizing the Interaction that Spark creates.

The logo

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Application logoThe application logo is different from the original logo and it is made to stand out amongst the other icons that you may find.

The application logo is the only place the speech bubles will be used on their own. The bright backround makes the logo pop so you can easily find it when you need it.2

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“Always design a thing by considering it in it´s next large context-a chair in a room,a room in a house,a house in an environment,an environment in a city plan.”Eliel Saarinen.

The logo needs free space to breathe and to look at its best in every media. All the time.0.3 the size of the logo should always be applied on all four sides, when ever the logo is used.

Wise words, we would like to add our logo to the list. This is how it should be appliedThe logo is always 20% of the size

of the media. Measured from the longest side.

30% of the size of the logo should always be applied on all four sides, when ever the logo is used.

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02. 3Logo spacing

Logo treatmentFor the best resut possible, place the logo on a creamy and bright background whenever possible.

The logo should not be rotated in any case.

Do not apply the logo on a black or dark background. The logo should pop out.Do not set the logo on a busy or highly detailed background.

Do not separate the image and the text in the logo. They belong together and should not be separated.

The only exeption is the Logo used in the aplication.

You are very welcome to apply our logo to a white or creamy clean background.

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The tagline

5A tagline should hold the essence of the service. We think ours succeeds in doing just that.

“something to talk about” Is our english tagline and should always be used as it is and should not be translated to any other language.

The tagline should never be displayed as a part of the logo.

Whenever possible It should be used as a separate element with in the chosen media.

“SOMETHING TO TALK ABOUT”

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CMYK = 77/21/42/1RGB = 48/137/135

SPARK BEST BLUE

SPARK REALLY RED

SPARK BLACKEST BLACK

SPARK WHITNEY WHITE

CMYK = 14/98/88/4RGB = 184/16/38

CMYK = 0/0/0/100RGB = 26/24/24

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CMYK = 0/0/0/0RGB = 255/255/255

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Colours

The four main colors can be applied in different media to keep the spark feeling going. Note that the logo and the colors within it cannot be changed to one with a different fill than 100%.

The colors we use, reflect who we are. We are calm and trustworthy, functional and unobtrusive. We know that we are not the loudest kid on the block, and that´s fine with us. 6

Alamain AaABCDEFGHIJKLMNOPQRSTUVXYZabcdefghijklmnopqrstuvxyz,;.:-_’*!?”#€%&/()= 1234567890

Harabara AaABCDEFGHIJKLMNOPQRSTUVXYZabcdefghijklmnopqrstuvxyz,;.:-_*!?#%&/()= 1234567890

Helvetica AaABCDEFGHIJKLMNOPQRSTUVXYZabcdefghijklmnopqrstuvxyz,;.:-_’*!?”#€%&/()= 1234567890

TypographyThe font used in the logo is Alamain but it has been refined to fit the needs of the logotype. This should be used carefully since it is hard to read in longer texts.

For headlines Harabara will be used whenever possible. Also puffs on adds and banners should apply this font.

As corporate font Spark will use the Helvetica family font as its represent trust and will deliver all the important information in best style. Always.7

The swirlsWe are all connected.But what do we have in common?Do you want to Spark?

The swirls represents the connections created by sharing the common intrests. They are the animated digital ingredients. The swirls may be used anywhere to show Spark users connected through the swirls of common intrests.

What is life without fantasy?The swirls are ment to look animated and characterised and we dont want them to look real.

The colors of the swirls are either the Spark best blue or the Spark really red. 3 color gradient with two blacks, one at each side. and the key color in the middle is used to simulate shading.

There are no boundaries for the photos. the swirls will make them spark.

There is no boundaries for the photos, the swirls will make them spark.

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We are

9We are notPushyPublicHardLoud CorporateBlack and whiteTelling you what to doEvilOn the dark sideProfaneExclusiveA channelComplete

TrustworthyMaking connectionsFriendlyPhysicalUsefulCleanNot perfectSafePrivateDown to earthintimateEasyFreeDignifiedOpportunityInclusive A tool

What you want it to be.

The philosophySpark is here on a good cause, we want to help make digital more physical.We are here to spark the conversation, and then we are out of the way.

The beauty of Spark is, that just like you, It requires human interaction to function. In this technological age we live in, we are happy to be more towards the human side.Common interests fuel the appetite to learn more about someone.

Spark lets you know what you have in common, you do the rest.We are not just another community or location service. You decide when and what you want to share and with whom you want to do it. We want you to keep you privacy. Do you want to Spark?

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