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INCREASE YOUR REVENUE, MARGINS AND RESULTS BRANDED CONTENT
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Page 1: BRANDED CONTENT INCREASE YOUR REVENUE, MARGINS AND …snpa.static2.adqic.com/static/Mega2020-Apryl-Pilolli.pdf · üSND identifies your top performing social posts and turns them

INCREASE YOUR REVENUE, MARGINS AND RESULTS

BRANDED CONTENT

Page 2: BRANDED CONTENT INCREASE YOUR REVENUE, MARGINS AND …snpa.static2.adqic.com/static/Mega2020-Apryl-Pilolli.pdf · üSND identifies your top performing social posts and turns them

APRYL PILOLLIHEAD OF INNOVATION

Page 3: BRANDED CONTENT INCREASE YOUR REVENUE, MARGINS AND …snpa.static2.adqic.com/static/Mega2020-Apryl-Pilolli.pdf · üSND identifies your top performing social posts and turns them

WE SHARE YOUR PASSION FOR NEWS

206Number of DMAs that rely on SND

26,900Number of active social

accounts publishing on SND

26 Million Number of Facebook & Instagram

posts published last year

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SOCIAL REVENUE GENERATIONBRANDED CONTENT & SUBSCRIPTION ACQUISITION

Page 5: BRANDED CONTENT INCREASE YOUR REVENUE, MARGINS AND …snpa.static2.adqic.com/static/Mega2020-Apryl-Pilolli.pdf · üSND identifies your top performing social posts and turns them

NEXT-GENERATION SOCIAL REVENUE PLATFORM

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CAMPAIGNS MANAGERHow modern newsrooms manage paid social.

Drive users to purchase subscriptions

SUBSCRIPTION ACQUISITION

Paid Branded Content and Organic Branded Content

BRANDED CONTENT

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BRANDED CONTENT VS PRE-ROLL

Nielsen Study

AFFINITY

RECALL

%

%

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REACTIONS, COMMENTS & SHARES

900+

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BENEFITS OF WORKING WITH A PUBLISHER OVER AN INFLUENCER

Community Influencer

Trusted Voice

Brand Safety

Expert Storyteller

Page 10: BRANDED CONTENT INCREASE YOUR REVENUE, MARGINS AND …snpa.static2.adqic.com/static/Mega2020-Apryl-Pilolli.pdf · üSND identifies your top performing social posts and turns them

PROBLEMS

Time constrained

I have too many products to sell

Need tailored business models

Need support and education

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GRAHAM MEDIA GROUP

Using Social News Desk’s platform, Graham Media Group was able to generate a 51% increase in branded content revenue.

SND CAN HELP YOU MAKE THE SALE, FULFILL THE CAMPAIGNS AND MEASURE RESULTS

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MANAGE ALL PAID AND ORGANIC CAMPAIGNS

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SIMPLIFY SET-UP

These setting will be used for every paid post unless they are overridden.

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REDUCE COSTLY FULFILLMENT ERRORS

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AUTOMATIC REPORTS FOR EACH CAMPAIGN

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CAMPAIGNS MANAGERHow modern newsrooms manage paid social.

Drive users to purchase subscriptions

Paid Branded Content and Organic Branded Content

SUBSCRIPTION ACQUISITION BRANDED CONTENT

Page 17: BRANDED CONTENT INCREASE YOUR REVENUE, MARGINS AND …snpa.static2.adqic.com/static/Mega2020-Apryl-Pilolli.pdf · üSND identifies your top performing social posts and turns them

ü SND identifies your top performing social posts and turns them into ads. Those ads can drive app downloads, newsletter signups, and/or subscriptions.

ü Make your Facebook advertising dollars go further by using your own great content to drive conversions.

ü 100% increase in performance without needing to increase your spend!

DYNAMIC NEWS ADS

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1. Captures your top organic Facebook link posts.

2. Builds a Facebook “Product Catalog” with these top posts.

WHAT ARE DYNAMIC NEWS ADS?

3. Dynamically creates Facebook, Instagram & Messenger ads.

4. Measures the results and shows you conversions.

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CASE STUDIESPromoting your best content with a marketing message will make people 30x more likely to signup than with a standard marketing ad.

Email Newsletter Marketing Ad Same Ad with Dynamic Content

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WE SHARE YOUR PASSION FOR NEWS.


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