SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016

Tips, techniques, and tools formeasuring what works in social

APRYL PILOLLICOX MEDIA GROUP

SOCIAL MEDIA IS THE#1 ONLINE ACTIVITY

Prior to 2008, pornography had this title

74 PERCENT OF ONLINE ADULTS USE

SOCIAL NETWORKING SITES

80% OF THE FORTUNE 500 IS ON FACEBOOK & TWITTER

SOCIAL ANALYTICS IS STILL IN ITS ADOLESCENCE

MEASURING SOCIALIS A MAJOR CHALLEGE

IT’S COMPLICATED

TECHNIQUES FOR MEASURING SOCIAL

MEASURE WHAT MATTERS1

MORE FANS?

PROVIDE INSIGHTS NOT JUST DATA

2

DATA OVERLOAD

ACTIONABLE INSIGHTS

BE DATA-INFORMEDNOT DATA-DRIVEN

3

DATA CAN MISLEAD

GET HUMAN FEEDBACK

USE MULTIPLE DATA SOURCES

4

USE PSYCHOGRAPHIC & DEMOGRAPHIC DATA

ALWAYS RE-EVALUATEYOUR REPORTS

5

ADJUST YOUR REPORTS AS YOUR GOALS CHANGE

MEASURE WHAT MATTERSPROVIDE INSIGHTS NOT JUST DATABE DATA-INFORMED NOT DATA-DRIVEN

USE MULTIPLE DATA SOURCES

ALWAYS RE-EVALUATE YOUR REPORTS

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SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016