An OverviewAn Overview

© 2014 by BrandForward, Inc.© 2014 by BrandForward, Inc.

BrandForward, Inc.BrandForward, Inc.

Founded in 1999Founded in 1999 Has served over 160 different clients Has served over 160 different clients globallyglobally

A company of more than 20 highly A company of more than 20 highly experienced professionals, including:experienced professionals, including: Primarily:Primarily:

Qualitative and quantitative research Qualitative and quantitative research professionalsprofessionals

Brand strategistsBrand strategists Secondarily:Secondarily:

CopywritersCopywriters Graphic artistsGraphic artists

All projects are led by Brad VanAukenAll projects are led by Brad VanAuken

© 2014 by BrandForward, Inc.© 2014 by BrandForward, Inc.

Brad VanAuken,Brad VanAuken,President & founderPresident & founder

Internationally known brand expertInternationally known brand expert 30+ years of experience in branding30+ years of experience in branding

17 years in line marketing roles in 17 years in line marketing roles in marketing-driven companiesmarketing-driven companies

14 years as a consultant14 years as a consultant Headed up brand management & Headed up brand management & marketing for Hallmark Cardsmarketing for Hallmark Cards

Has conducted hundreds of research Has conducted hundreds of research studiesstudies

Harvard MBAHarvard MBA

© 2014 by BrandForward, Inc.© 2014 by BrandForward, Inc.

Brad’s Branding Books Sell Globally

Brand Aid, second Brand Aid, second editionedition

Will be Will be published in published in December 2014December 2014

Can preorder at Can preorder at Amazon.com

© 2014 by BrandForward, Inc.© 2014 by BrandForward, Inc.

© 2014 by BrandForward, Inc.© 2014 by BrandForward, Inc.

Services OfferedServices Offered Brand auditBrand audit Brand positioning researchBrand positioning research Brand equity measurementBrand equity measurement Brand mission, vision and valuesBrand mission, vision and values Brand strategy and positioningBrand strategy and positioning Brand co-creation with customersBrand co-creation with customers Brand storytellingBrand storytelling Brand architectureBrand architecture Brand identity (including names, logos and taglines)Brand identity (including names, logos and taglines) Brand elevator speechBrand elevator speech Customer touch point designCustomer touch point design Brand marketing planBrand marketing plan Brand extension research and strategyBrand extension research and strategy

© 2014 by BrandForward, Inc.© 2014 by BrandForward, Inc.

Also offeredAlso offered

Consensus building workshops Consensus building workshops (organization mission/vision, brand (organization mission/vision, brand positioning, brand architecture)positioning, brand architecture)

Ideation sessions (customer touch point Ideation sessions (customer touch point design, new product development, out-design, new product development, out-of-the-box marketing strategies and of-the-box marketing strategies and tactics)tactics)

Educational seminars (all aspects of Educational seminars (all aspects of brand management and marketing – over brand management and marketing – over 60 topics)60 topics)

Keynote speechesKeynote speeches

Selected ClientsSelected Clients

Selected ClientsSelected Clients

Selected ClientsSelected Clients

Selected ClientsSelected Clients

Selected ClientsSelected Clients

Selected ClientsSelected Clients

Selected ClientsSelected Clients

© 2014 by BrandForward, Inc.© 2014 by BrandForward, Inc.

BrandInsistenceBrandInsistenceSMSM

The basis of our proprietary The basis of our proprietary brand equity measurement systembrand equity measurement system

© 2014 by BrandForward, Inc.© 2014 by BrandForward, Inc.

© 2014 by BrandForward, Inc.© 2014 by BrandForward, Inc.

© 2014 by BrandForward, Inc.© 2014 by BrandForward, Inc.

Why you will want to work Why you will want to work with uswith us

We are brand research, strategy and positioning We are brand research, strategy and positioning experts, focusing on competitive strategyexperts, focusing on competitive strategy

We understand your issues -- All team members have We understand your issues -- All team members have been upper level marketing/research managers for been upper level marketing/research managers for top marketing-driven companiestop marketing-driven companies

Our process is proven and tool-rich but also Our process is proven and tool-rich but also flexible enough to meet each clientflexible enough to meet each client’’s specific s specific cost, schedule and performance needscost, schedule and performance needs

We believe in involving our clients in the We believe in involving our clients in the process, educating them and helping them build process, educating them and helping them build internal consensus around the outcomesinternal consensus around the outcomes

We have been told that we are easy to work withWe have been told that we are easy to work with We completely guarantee our workWe completely guarantee our work

© 2014 by BrandForward, Inc.© 2014 by BrandForward, Inc.

How to Contact UsHow to Contact Us

vanauken@brandforward.com 585-624-2043585-624-2043 145 Pond Road, Honeoye Falls, 145 Pond Road, Honeoye Falls, NY 14472NY 14472