BRANDING 101

P R E S E N T E D B Y

TIM GENTLE

WHO AM I?Digital Skills Trainer

Entrepreneur

Regional, Rural & Remote Advocate

@timgentle @AgriFoodSkills #ybpf

SLIDE DECKwww.timgentle.com/ybpf

WHO ARE YOU?Beef Farmers > Grow Your Business

Agribusiness Professionals > Grow your profile/clients

Hungover from last night!

101WHAT WILL WE COVER TODAY

What is a Brand

Benefits of a Brand

Developing a Brand

Taking a Brand online

WHAT IS A BRAND?

THINK.DIGITAL

IS MORE THAN JUST A LOGO, ADVERTISING SLOGAN, IT’S ABOUT CUSTOMER

RELATIONSHIPS, HOW YOU ARE PERCEIVED AND HOW EASILY

RECOGNISABLE YOU ARE

A BRAND!

“ A BRAND IS NO LONGER WHAT WE TELL THE CONSUMER IT IS – IT IS WHAT THE CONSUMERS TELL

EACH OTHER IT IS” - SCOTT D. COOK- P & G

A BRAND!

WHAT PEOPLE SAY ABOUT YOU AT THE PUB!

A BRAND!

WHAT DO THESE BRANDS HAVE ON COMMON?

101BRANDS HAVE IN COMMON.

Consistency

Recognisable

Know offering

BENEFITS OF A BRAND

THINK.DIGITAL

01.

Purpose

02.

Direction

03.

Engaged Customers

04.

More Sales

Sale Yards

Brand Agents

Wholesalers

Direct

Employment

Brand Referrals

Opportunities

Clarity

DEVELOPING A BRAND

THINK.DIGITAL

ACTIVITY…

THINK.DIGITAL

Vision

Mission

Values

=

WHAT

HOW

WHY

WHERE

=

=

Building Your Brand =Purpose

YBPF 2015 Roma

WHYWhy you do what you do

(purpose)

SIMON SINEK “WHY”

VISIONWhere you want to be in 5 years

MISSIONWhat you do each day to get there!

VALUESHow you do what you do

Vision

Mission

Values

=

WHAT

HOW

WHY

WHERE

=

=

TAKING A BRAND ONLINE

THINK.DIGITAL

101SOCIALFacebook

Twitter

Linkedin

101WEBWebsite

Google Search

Content

101TOOLScanva.com >

godaddy.com >

wix.com >

video >

KINBOMBI BEEFFamily Run

Ethical

100% Australian Owned

Naturally Tender Beef

KATE FOXProgressive

Trusted

Professional

Empathic

WHERE ARE WE GOING?

THINK.DIGITAL

VIRTUAL REALITYTake a Tour!

VIRTUAL TOURSStreetView Google Camera

WHAT WE HAVE COVERED TODAY

THINK.DIGITAL

101WHAT HAVE WE COVERED TODAY

What is a Brand

Benefits of Building a Brand

Developing a Brand

Taking a Brand Online

NEXT STEPS…

THINK.DIGITAL

101NEXT STEPS

Build and nurture your brand

Continue educating yourselves

Print it and place on the wall!

THANK YOU@timgentle think.digital