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| Date post: | 19-Jan-2017 |
| Category: |
Business |
| Upload: | gary-kayye |
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MEJO 477
MEJO 474
A POLL?
1. How many of you think SnapChats disappear?
2. Who owns over 80 % of the photos on the Internet/Web? 3. Do you know what a BRAND is? 4. What “country” has the largest population in the world?
1.71 Billion
PEER RECOMMENDATIONS = 90%ADVERTISING <15%
WHICH GENERATION R U?
• Always Connected
• No Privacy
• Facial Recognition will be perfected by the time you graduate
• Want to be President? Well, be careful…
TITLE TEXT
PROTECT BRAND YOU!
SOCIAL MEDIA CAN GET YOU AN INTERVIEW AND A JOB
IT CAN ALSO RUIN YOUR REPUTATION
BUT…
SOCIAL MEDIA
MISTAKES
JUSTINESACCO
TITLE TEXT
BREANNA MITCHELL
ALEX(FROM UNC)
CARLEYSHOLL
BRANDING101
BEFORE YOU
THINKT = H = I = N = K =
is it TRUE?is it HELPFUL?is it INSPIRING?is it NECESSARY?is it KIND?
Visual Recognizable Memorable
DO YOU KNOW WHAT’S BETTER THAN THE BEST RESUME?
No Resume!
WHY CARE?
You are a BRAND… What do people say about you behind your back?
People like buying from humans, not companies
People trust people
The better the brand, the more you can charge
Personal Branding makes you stand out
WHY CARE?
WHO ARE YOU (REALLY)?
WHAT DO YOU BELIEVE?
BRANDING STEPS
BRANDING STEPSRethink what you are using social media for
Everything public has to help you build or maintain your brand
Be personal, authentic and sometimes even intimate
Evaluate posts: Helpful vs. Not Helpful to my brand
The Line: Confidence vs. Arrogance
No politics - ever (unless your a politician)
THINK
Coding
Video Editing
Writingentrepreneurial
THE BIG:
FACEBOOK • Top Personal Branding Tool in the World
• Who am I?
• The White Pages of the world
• Very effective recruiting tool
• Everyone uses it
• Think Not? Instagram
LINKEDIN• A dynamic resume
• Lowered age to 13 in 2014
• Perfect way to collect and manage job and teacher contacts
• Companies and Colleges are using it
• Allows for online digital portfolio of accomplishments
TWITTER • #1 News App in the world
• Teens get it around 17 or 18
• Public and Private sharing all about me (and my opinions)
• Even if private, followers see it and can be forwarded
• Colleges & Companies monitor it
NOBODY USESGOOGLE+
(EXCEPT)…
AND/OR, CONSIDER A…
Blogs about being a college student at University of Illinois
A students at Cambridge, UK
Six Luther College Students blog about Luther College life
AURAIMAGE
VS
