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@Yamentou

PERSONAL BRANDING 101

Presented by Lionnel Yamentou

November 13, 2013 @ Orange County Speakers Bureau

www.ocspeakersbureau.com

Taking Ownership of What Others Say About You.

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• Introduction

• Demystifying Personal Branding

• What is Personal Branding?

• Image and Perception

• Building YOUR Brand (The 5 Elements)

• The Bottom Line

• Conclusion + Questions & Answers

Agenda

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Introduction

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Demystifying Personal Branding

Personal branding is NOT exclusively about:

• Popularity or Fame

• Fancy Business Cards

• Bragging or Spreading your Credentials

• Facebook Friends, Twitter Followers,

LinkedIn Connections

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What is Personal Branding?

YOUR BRAND

=

IMAGE + PERCEPTION

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Image and Perception

1 2

3

4

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Building Your Brand

The 5 Elements

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Building Your Brand (1)

Step 1: Story

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Building Your Brand (2)

Step 2: Voice

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Building Your Brand (3)

Step 3: Packaging

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Building Your Brand (4)

Step 4: Transparency

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Building Your Brand (5)

Step 5: Online Platform

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The Bottom Line

Don’t give up on building a strong brand for yourself because you

perceive other people to be better than you are!

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Conclusion

“Any action in the wrong direction is better than mere thinking in the right direction."

– Lionnel Yamentou

• www.Yamentou.com

• www.facebook.com/Yamentou

• www.twitter.com/Yamentou

• www.linkedin.com/in/Yamentou

#personalbranding101, #facebook, #twitter, #google+, #pinterest, #linkedin

15 12/13/2013

THANK YOU

The End