SOCIAL MEDIA101 Personal Branding

@muhammadinc

@MuhammadInc @hccmis

ABOUT ME

@MuhammadInc @hccmis

@MuhammadInc @hccmis

@MuhammadInc @hccmis

STATE OF SOCIAL MEDIA

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SOCIAL PROLIFERATION HAS CHANGED HOW WE

DO BUSINESS

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53% OF EMPLOYERS RESEARCH POTENTIAL

CANDIDATES ON SOCIAL NETWORKS

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OVER A THIRD SAID A SOCIAL NETWORKING PROFILE PROVED

THEY HAD LIED ABOUT QUALIFICATIONS ON THEIR CV

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13% CLAIMED A POTENTIAL EMPLOYEE HAD MADE

DISCRIMINATORY COMMENTS ON THEIR FACEBOOK PAGE

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9% SAID A PROVOCATIVE OR INAPPROPRIATE

PHOTOGRAPH HAD BEEN POSTED ON THEIR ACCOUNT

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SOCIAL MEDIA #FAILS

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PERSONAL BRANDING

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WHAT IS THE FIRST WORD THAT COMES TO MIND WHEN

YOU SEE THESE PICTURES?

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THE WORDS OR THOUGHTS PEOPLE THINK OF WHEN THEY HEAR YOUR NAME ARE YOUR

"BRAND"

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DEVELOP YOUR BRAND

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SPEND SOME TIME THINKING ABOUT WHAT YOU WANT

YOUR BRAND TO BE

@MuhammadInc @hccmis

REFINE THAT BRAND DOWN TO ONE OR TWO WORDS

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PROTECT YOUR BRAND

@MuhammadInc @hccmis

LAUNCHING WEBSITE & CREATING CONTENT IS THE

FASTEST WAY TO OWN SEARCH RESULTS FOR YOUR

NAME.

@MuhammadInc @hccmis

@MuhammadInc @hccmis

USE SOCIAL PRIVACY SETTINGS TO ENSURE SPECIFIC GROUPS SEE APPROPRIATE CONTENT

@MuhammadInc @hccmis

@MuhammadInc @hccmis

@MuhammadInc @hccmis

@MuhammadInc @hccmis

@MuhammadInc @hccmis

@MuhammadInc @hccmis

MONITOR YOUR BRAND

GOOGLE ALERTS

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Q&A