Personal Branding 101Dara Murray

www.daralainemurray.comabout.me/daramurray

@Dara_Laine

How to interact during the presentationHashtag: #PAMDbrand Me: @Dara_Laine PAMD: @PublicAlliesMD and PANO: @PublicAllies

Objectives

Understand business and professional communication as it relates to personal branding

Understand how personal branding relates to professionalism

Familiarize themselves with strategies for managing their personal brand

Begin creating their own personal brand using online and offline tools

#PAMDbrand

participants will…

Workshop OutlineWelcome and Energizer

Professional Communication

Personal Mission Statements

Personal Branding

Break

Action Plan

Reflection

Questions#PAMDbrand

ENERGIZE!

#PAMDbrand

Find out who you are & do it on purpose.

Dolly Parton#PAMDbrand

First thing’s first… professional communication

• Express yourself clearly, directly, & concisely

• Listen actively

• Contact during regular business hours

•Leave emojis and “!” out

• Who, What, Where, When, & Why

• Ask open ended question

• Don’t be a naysayer

• Consider communication preference

• Spell-check, proof read, edit#PAMDbrand

#PAMDbrand

Personal Mission Statement

Identify core

values

Identify goals

Action words

Mission Statem

ent

#PAMDbrand

Identify Core ValuesAchievement, Fame, Love, Advancement, Leadership,

Money, Power, Family, Community, Religion

Hardworking, Industrious, Family-Oriented, Friendly, Outgoing, Contemplative,

Analytical, Honest

Identify Your GoalsCareer Aspirations, Volunteer

Interests, Ways to make a Social Impact

Action WordsAppreciate, Construct, Enliven,

Perform, Renew, Urge, Work

Write your Mission Statement

#PAMDbrand

Personal Mission Statement Examples• My mission is to give, for giving is what I do best and I can learn to do better.

• My mission in life is to serve, support, and love my family friends, and community in a way that is inclusive, compassionate, and filled with integrity.

• I want to wake up every day with the courage to bring my true self to every situation and the commitment to impact others by living authentically and purposefully. I will spend my life passionately advocating for women and girls. I seek fulfillment in my career and community ambitions and will accomplish this by releasing all fears and self-imposed burdens of others’ expectations of me. I will be bold, take chances, and stand up for myself. I will take care of my physical and emotional well-being while continuing to increase my self-awareness and remaining empathetic to those around me. Most importantly, I will never stop growing, learning, laughing or loving; and I will write, read, and run to my heart’s content until my last living day. And when that day comes, I hope that I would have given the world a meaningful reason to celebrate my life. #PAMDbra

nd

#PAMDbrand

Gallery Walk: What is personal branding?

Personal Brand

Personal Branding

Personal Branding

a buzz word or fad

≠

Personal Branding

simply self promotion

≠

Personal Branding

just a catchy tagline

≠

Personal Branding

your reputation=

ClarityConsistencyConstancy

#PAMDbrand

The three Cs of personal branding

Three C’s Be clear about who you are, who you are not & your target audience

Know your “competitors”

Distinguish your brand

Clarity

#PAMDbrand

Three C’s Same brand message across all communication channels

If your personal brand varies your audience will be confused

Consistency

#PAMDbrand

Three C’s Strong brands are always visible to their target audience

Monitor your brand through social media and networking

Use the tools covered in presentation to reinforce your brand online & offline

Constancy

#PAMDbrand

Write down every word that comes to mind when you think about: YOU!

Brainstorm Your Brand

#PAMDbrand

Personal Brand Examples I help individuals and companies make the most of talent. I work as part of the team. I am a straight shooter who isn’t afraid to have the tough conversations. I also believe that people are more capable and valuable than they often give/get credit for. My method marries the sublime with the systematic—allowing for creativity and change with a strong focus on foundation and implementation.

I am an executive with special skills in strategic planning, team leadership, creative problem solving and analysis. I had twenty years of management experience in the for profit world before changing careers, coming into the nonprofit world and focusing on organization development and community social service. I value creativity, relationships, and celebrating the successes of others.

Inspirational CEO/CFO turned positive-psychologist resiliently transforming businesses & financial performance.

#PAMDbrand

Find out who you are & do it on purpose.

Dolly Parton#PAMDbrand

Elevator Speech

#PAMDbrand

Tools for your Personal Brand Think Local You won’t be famous Find your niche Career Community

Email Address Real, full name First.Last@gmail.com

Twitter

LinkedIn

Instagram

Business Cards

Events #PAMDbrand

Twitter Real name

Great photo

Tweet often 3 to 5 times daily

Be specific Remember your niche

Engage in conversation

Follow thought leaders

Participate in twitter chats

#PAMDbrand

#PAMDbrand

LinkedIn Join today

Real, full name

Great photo

Fill out completely

Write and ask for recommendations

Join and participate in groups

Connect with colleagues

Awesome headline#PAMDbrand

#PAMDbrand

Instagram• Follow others in your field and network

• Keep your profile consistent

• Post visually stimulating images

• Quality beats quantity

• Share to other social networks

• Use hashtags, but wisely

• Link to your landing page

• Keep it professional

• Engage when someone comments #PAMDbra

nd

Business Cards

Your name

Your title, tagline, or motto

Blog address

Email address

Phone number

Social networks

#PAMDbrand

#PAMDbrand

Offline Personal Branding Activities

Attend a conference

Speak at an event

Volunteer

Alumni network

Informational interviews

#PAMDbrand

Action Plan

#PAMDbrand

Reflection

#PAMDbrand

Questions&

Answers#PAMDbrand

Thank you!

#PAMDbrand

Contact @Dara_Laine