BrandinggTexas State

Campus RecreationCampus Recreation

O iOverview• Office of University Marketing guidelinesy g g

• Campus Recreation marketing guidelines

• Texas State logos

• Campus Recreation logos

• Official colors

• Official font family

• System statement example

• Flyer t shirt and Bobcat examples• Flyer, t‐shirt and Bobcat examples

• Summary

Office of University Marketing

‐National and campus‐wide awareness‐ Solidify how students, donors and employees view

Texas State as a major academic institutionTexas State as a major academic institution

‐Understand the needs and wants of our target marketg‐Integrate our branding strategies through Campus Recreation

at every point of public contact (promotions/marketing)‐Our branding reflects our patrons’ experiences

and perceptions

Office of University Marketing:http://www umktg txstate eduhttp://www.umktg.txstate.edu

Texas State Expectations• Be aware of graphic and

editorial style expectations

• Follow these guidelines• http://www.umktg.txstate.edu/resources/guides/graphic‐p // u g s a e edu/ esou ces/gu des/g ap cstyleguide.html

• http://www.umktg.txstate.edu/resources/guides/editorial‐styleguide htmlstyleguide.html

•University Marketing can also assist with projects.

Campus Recreation Marketingp g• handles Campus Recreation adver t is ing

ef for ts, which range from print ads to weekly newslet ters to campus wide post ings

• provides creative suppor t to al l sevenprovides creative suppor t to al l seven programs

• available to review communications to ensure they meet the universi ty’s graphicensure they meet the universi ty s graphic identi ty and editorial s tyle guidelines

‐Identify our seven programs and services to their specific target markets including: students facultyspecific target markets, including: students, faculty, staff, alumni and community members‐Deliver a clear and cohesive message‐Confirm our credibility‐Connect our target market emotionally‐Motivate potential membersp‐Tie in all services and programs‐Support University Marketing’s expectations

A l i i l l t i thA logo is one visual element in the identity scheme. Though it is the cornerstone, only the consistentapplication of the logo, coupled with a family of colors and selected type styles, gives constituents agives constituents amemorable vision of the university.

• Use in any piece seen by anyone outside the university

Texas State LogosExterna l Use

In terna l Use

Proper Use of Logos

When using the Texas State logo, keep in mind these main points:main points:

1. Spacing2 Di i2. Distor tion3. Proportional to Page4. Color

Color SchemeColor Scheme

In terms of consistency and identity, color plays a key role in building recognitionplays a key role in building recognition. Use of Texas State official colors are critical when reproducing the university logo.

• To use the white Texas State logo, please consult Kristy or marketing.

Proper LogoPr imar y Proper Logo Placement

• Posters

y

JPEG, PDF• Ads

JPEG , PDF• T-shirtsSecondar y

EPS, JPEG• Flyers

JPEG , PDF• Banners

Secondar y

EPS, JPEG• Premium Items

EPS, JPEG

Offi i l U i i C lThe official Texas State gold and maroon are key components of the Graphic Identity Program, and they are the primary colors for use in

Official University Colors

Graphic Identity Program, and they are the primary colors for use in principal print and electronic communications

Primary Palette

PANTONE PANTONEPANTONE872MetallicCMYK20-30-70-20RGB

PANTONE504CMYK65-100-100-35RGBRGB

180-152-90HEXb4985a

RGB80-18-20HEX501214

Font FamilyAdobe Garamond was selected to impart a feeling of history and academiaAdobe Garamond was selected to impart a feeling of history and academia. Univers has a modern, efficient feel that balances out the more traditional Garamond. These two fonts—along with their complete families of light and bold, Roman and italic—are recommended for all publications.

Adobe Garamond

Univers

Fonts to be installed on all Department computers

System Statement Example

• On all material for  use outside of our recreational facilities

“A b f th• “A member of the Texas State University System”y y

Purpose

Creative BriefPurpose• Communicate expectations

– Deadlines– Audience– Audience– Location– Pictures– Text

• Sign off on approval before production

• Assist programmer in li i ioutlining expectations

• Track data

l lFlyer ExampleTips:p• Fewer words 

convey more• Use action words• Create a Creative 

Brief• Campus 

R ti lRecreation logo top left

• Pictures with participantsparticipants

• Website and phone number bottom right

T-Shir t Example• Create a Creative 

Brief• Campus Rec logo• If in the yearlyIf in the yearly 

contract, use the University Bookstore logo gprominently on the back with website and phone number

B b H dBobcat Head

• Use only right facing• Use only right‐facing Bobcat head

• Requires Athletic Department approval

• Kristy or marketing available for assistance

• LimitationsLimitations– Time usage– Placement– Distortion

l– Proportional to page/T‐shirt

– Spacing– Color

SSummary

• Campus Recreation marketing to educate• Campus Recreation marketing to educate Department on University Marketing branding and style guidesC R ti t t U i it• Campus Recreation to support University Marketing branding and style guides

• Only one logo, Campus Recreation logo for the D t tDepartment

• Create Department‐wide identity through consistency

• Entire Department is responsible• Marketing is here to help!