Surfing the Chaotic Ocean

Three Pillars to Crossing The Bridge

Increase Your Literacy

Understand Work and the Economy

Create a Personal Brand

Three Pillars to Crossing The Bridge

Increase Your Literacy

http://internetworldstats.com/stats.htm

Global Internet Rates

Global Population Projections

Information Exchange Rate

Knowledge Production Rate

Global Trends via 2 Triangles

"Every two days we create as much information as we did from the dawn of civilization up until 2003 which amounts to an estimated five exabytes of data.“ former Google CEO Eric Schmidt

Amount of Information

People in the U.S. are consuming information 11.8 hours every day, and they are doing it in many different ways:

11.8 Hours Every Day

250 million photos uploaded onto Facebook every day.

Photo Literacy

48 hours of video uploaded every minute to YouTube.

Video Literacy

Over 8,000 coding languages; new ones on the way.

Coding Literacy

Expected to grow from $67 billion in 2012 to $82 billion in 2017 with game playing in 70% of all households.

Gaming Literacy

Between Apple and Android, over 1.5 million apps in existence and this number is climbing rapidly.

App Literacy

The “Internet of Things” is growing exponentially, and Cisco estimates the number of devices connected to the Internet by 2020 hit 50 billion.

Device Literacy

Search Literacy

Facebook has 1 out of 5 pageviews on the web.

Social Media Literacy

Hyper-connected "Thanks to cloud computing, robotics, 3G wireless connectivity, Skype, Facebook, Google, LinkedIn, Twitter, the iPad, and cheap Internet-enabled smartphones, the world has gone from connected to hyper-connected. This is the single most important trend in the world today and why to get into the middle class now, you have to study harder, work smarter and adapt quicker than ever before.“ Thomas Friedman (August 13, 2011 New York Times)

The Democratization of Content The Lexus and the Olive Branch, Thomas Friedman recalls an interview where a TV executive sums up the "democratization of technology by saying the printing made people readers, photocopying made people publishers, television made people viewers, and digitization has now made people broadcasters." The democratization of technology refers to the affordability and ease by which almost anyone with an Internet connection can now record music, publish a book or make a video.

According to a May 2011 report traditional U.S. print title output in 2010 increased 5% despite the growing interest in e-books. Output of new titles/editions increased from 302,410 in 2009 to a projected 316,480 in 2010. The non-traditional sector increased 169% from 1,033,065 in 2009 to an amazing 2,776,260 in 2010.

The Rise of Self-Publishing

Three Pillars to Crossing The Bridge

Understand Work and the Economy

As Thomas Friedman wrote in a January 25, 2012 New York Times editorial: "Being average just won't earn you what it used to. Everyone needs to find their unique value contribution that makes them stand out in whatever is their field of employment. Average is over."

Being Average Is Over

This new world war for good jobs will trump everything else. That's because the lack of good jobs will become the

root cause of almost all world problems that America and other countries will attempt to deal with through humanitarian aid, military

force, and politics.

Jim Croft, The Coming Jobs War

Non-employer firms,

21,351,320, 78%

Category Firms Percent of allPercent of

employer firms

Firms with 1 to 4 employees 3,617,764 13.3% 61.0%

Firms with 5 to 9 employees 1,044,065 3.827% 17.6%

Firms with 10 to 19 employees 633,141 2.321% 10.7%

Firms with 20 to 99 employees 526,307 1.929% 8.9%

Firms with 100 to 499 employees 90,386 0.331% 1.5%

Firms with 500 employees or more 18,469 0.068% 0.31%

Firms with 500 to 749 employees 6,060 0.022% 0.10%

Firms with 750 to 999 employees 3,038 0.011% 0.05%

Firms with 1,000 to 1,499 employees 3,044 0.011% 0.05%

Firms with 1,500 to 1,999 employees 1,533 0.006% 0.03%

Firms with 2,000 to 2,499 employees 904 0.003% 0.02%

Firms with 2,500 to 4,999 employees 1,934 0.007% 0.03%

Firms with 5,000 employees or more 1,956 0.007% 0.03%

Firms with 5,000 to 9,999 employees 975 0.004% 0.02%

Firms with 10,000 employees or more 981 0.004% 0.02%

Stagnant Incomes

Tuition v. Income Gap Grows

Year Inflation

2012 2.10%

2011 3.20%

2010 1.60%

2009 -0.40%

2008 3.80%

2007 2.80%

2006 3.20%

2005 3.40%

2004 2.70%

2003 2.30%

2002 1.60%

2001 2.80%

2000 3.40%

Total 32.50%

U.S. Per Capita Income Trend

U.S. Personal/Household Income

Pensions Offered Less

Grad Students & Food Stamps

Free Agents Increasing

Three Pillars to Crossing The Bridge

Create a Personal Brand

Differentiate Yourself

You Are NOT Special

Big Picture Thinking /Perspective

Get Uncomfortable

Your View of Success

Creating Your Brand

• Identify Your One Word • Create Your Value Proposition • Write Your Personal Statement • List Your Success Factors • Design Your Business Card • Publish Your Web Site

Sarah Siepler - Catalyst

http://sarahsiepler.wix.com/catalyst