Date post: | 22-Nov-2014 |
Category: |
Business |
Upload: | charlie-brown |
View: | 617 times |
Download: | 1 times |
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o Brand as Identifiers
FROM TO
o Names, logos, slogans build awareness and image
o Brand as experience providers
o Names, logos, slogans, events, customer contacts which build sensory, affective, creative relations and ways of being (lifestyles) with the brand
BRAND EQUITY
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