#brandsmallbiz|PPH Presentation
BRANDING TIPS FOR
SMALL BUSINESS OWNERS &
SOLE PROPRIETORS
Hi I’m Gary: Adjunct; strategist; BRANDarchist & hashtag whisperer.
Introduction
@Mr_McFly
#brandsmallbiz
What is a brand?
#brandsmallbiz
© WWF
A brand is more than a name or a logo
A brand is aPROMISE
People don’t buy products…
they buy brands.”
~ George Bradt
“
Strategy
Quality
Mission
VisionValue
Identity
Positioning
Reputation
Relationships
TrustConnections
Integrity
Elements of a BRAND
intellectual emotional
Initial objectives for a BRAND
affinity loyalty
How to brand your business
#brandsmallbiz
VS.
Clearly define your brand1.
Establish your voice and tone2.
Build your community3.
Communicate brand expertise4.
Stand for something6.
7. Link delivery to overall experience
Show loyalty to customers8.
L YALTY
A Strategic Branding Consultancyhttp://www.thebrandarchist.com