Date post: | 17-Nov-2014 |
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Automotive |
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2. Brand DNADIAGNOSE DESIGN DIRECTDevelop consumerDevelop product and Supporting theunderstanding ofconsumer service strategy brand during thetheir life-space andand crystallize long term initial phases ofcategoryservice and objectivesdevelopment12 3456DIFFERENTIATE DEVELOP DETECTCreate a desiredManage the creative Facilitate the brandsbrand identity andexecution on thesustainability throughmarketing mix brand strategy with regular brand auditsthe advertisingagency 3. Brand Genesis Benefits Personality & ValueBusinessInfrastructure DiscriminationConsumerPeople EssenceCompetitive Vision SegmentProcessscenario Name & logoMissionPropositionObjectives Marketing Initiatives 4. Brand Realisation 5. Travelled the pathDeveloped marketing strategy, advertising and communication to aid 3 residentialprojects being booked out on day of launch in the throes of the downturn in 2009Evolved customer and channel based market activation plans that grew an organicfoods business by 25% in 2010 3 of our clients are the top rated brands in the public domain in their industry categoriesBrand identity and strategy to migrate customer acquisition fromword of mouth to brand pull driven for a wealth management firmStrategy to turn around falling revenues of a business inthe educational space by identifying and fixing brandand organizational issues 6. A few journeys we are onManage a premium steel brand in the states of Tamil Nadu and Kerala, which hasbrought incremental annualized revenue of 150 crores to the businessDeveloping a rural marketing and communication strategy for a business in the ruralsolar lighting spaceMasterbrand architecture, service design and marketing strategy for a cinema businessthat is becoming multi-locational; with the objective of sustaining positioning of offeringa unique cinema going experienceBuilding the Employer Brand for 4 reputed global business enterprisesNurturing a start up brand that markets exquisite crafts from the Silk RouteAdapt product and service mix for a middle east based mts provider to the Indianmarket