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Branding: More than a logo

Melissa Stockstill, CMPBlog: MindKube.wordpress.comWebsite: www.MindKube.com

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Let’s start by dispelling some myths…

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STEP ONEa brand is not a logo

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STEP TWOa brand is not an identity

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Sidebar info here

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STEP THREEa brand is not a product

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So…WHAT is a BRAND?

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Sidebar info here

A brand is how someone feels in their gut about your company, product or service.

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Sidebar info here

Brands are what they say it is…

not what you say it is.

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1. Consumers have too many choices and no time.

2. So many offerings have similar features

3. Most consumers base their decisions on trust.

Branding is important because…

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Sidebar info here

Trust comes from meeting and beating

consumer expectation.

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How can you create a compelling brand?

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1. Differentiation: How are you different?

2. Focus: Who are you, what do you do, & does it matter?

3. Innovate: How you execute your branding is critical.

4. Logo: Icons vs. avatars

5. Validate: Bringing consumers into the creative process

Steps to Creating a Brand…

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1. Differentiation: How are you different?

2. Focus: Who are you, what do you do, & does it matter?

3. Innovate: How you execute your branding is critical.

4. Logo: Icons vs. avatars

5. Validate: Bringing consumers into the creative process

Steps to Creating a Brand…

mindkube.com

1. Differentiation: How are you different?

2. Focus: Who are you, what do you do, & does it matter?

3. Innovate: How you execute your branding is critical.

4. Logo: Icons vs. avatars

5. Validate: Bringing consumers into the creative process

Steps to Creating a Brand…

mindkube.com

1. Differentiation: How are you different?

2. Focus: Who are you, what do you do, & does it matter?

3. Innovate: How you execute your branding is critical.

4. Logo: Icons vs. avatars

5. Validate: Bringing consumers into the creative process

Steps to Creating a Brand…

mindkube.com

1. Differentiation: How are you different?

2. Focus: Who are you, what do you do, & does it matter?

3. Innovate: How you execute your branding is critical.

4. Logo: Icons vs. avatars

5. Validate: Bringing consumers into the creative process

Steps to Creating a Brand…

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If people can change their clothes without changing who they are…

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Thank you!

Melissa Stockstill, CMP

Website: MindKube.com Blog: MindKube.wordpress.com