Branding Project: The Exchange

7/23/2019 Branding Project: The Exchange

1/45

bxfdhtdymur kmurlby sthrts dbrb

ulamfey

nrh


2/45

wbafmob tm tdb bxfdhlcb.


3/45

tdis bvblilcs hcbljh

mlb frbhtivb nribg

twm ijbltity + obsshcilc

tdrbb ohrebtilc + wbnsitb

gmur blchcboblt

vb jisfussiml


4/45

furrblt situhtiml;whsdilctml, j.f. is uljbrcmilc h dmtba nmmo. tmuriso hlj visithtiml luonbrs fmltilub tm crmw.

gmrtulhtbay, omst mg tdb lbw dmtbas hrb lmt mg tdb nmutiqub vhribty, abhvilc rmmo il tdb ohrebtpahfb (hljcbmrcbtmwl) gmr ymur uliqub lbw prmpbrty.


5/45

tdb cmha;tm nuiaj h nrhlj gmr cbmrcbtmwls lbwbst nmutiqub dmtba tdht is suitbj gmr smpdistifhtbj hlj trbljy

oiaabllihas, hlj prmkbfts h dicd-blj nut amw-eby, ahij nhfe htomspdbrb.


6/45

hujiblfb;trbljy oiaabllihas wdm tdrivb ml smfiha sdhrilc hlj mricilha jisfmvbry. omtivhtbj ny quhaity, vhaub hlj

fmlsuobr pbres. tdby hpprbfihtb auxury hlj fmogmrt witdmut tdb guss. tbfdlmamcy hlj fmllbftivity hrbeby.


7/45

s

m

lbw eij ml tdb namfe ? nuzz

priob amfhtiml

diatml nrhlj bquity + rbsmurfbs

fmophrhtivb prifb pmilt

nrhlj lbw ghfiaity + hoblitibs

vhaub-hjjbj phrtlbrsdips

uljbrsthljs cbmrcbtmwl fustmobr

fabhr nrhlj jirbftiml + ijbltity

aa vmij il ohrebt gmr hggmrjhnab auxury lm bxfausivity mr gmrohaitibs aieb fmopbtitmrs

fmllbft witd lbw frmwj

tm nb h jbstilhtiml witdil itsbag

tm nb tdb oiaabllihas mnvimus dmtba fdmifb

amfha cubsts + trhvbabrs

diatml hssmfihtiml gmr tdmsb sbbeilc iljbpbljblfb

nrhlj dibrhrfdy + nurbhufrhtif strufturb

ahfe mg sbxy hoblitibs (pmma, mutjmmr sphfb)

fmopbtitiml (cbmrcbtmwl + jf prmpbr) - bsthnaisdbj nrhlj + lhob rbfmclitiml

- rbsthurhlts, rmmgtmp nhr + pmma

- rhtbj dicday ml sbhrfd trhvba sitbs

- fhpbaah + tdb crhdho

ohrebt mvbrshturhtiml

lbw, uliqub trhvba mptimls aieb hirnln

bfmlmoy

amfhtiml + hffbss tm ohkmr tmurist spmts


8/45

ijbltity + obsshcilc


9/45

ijbltity

fmdbsivb + siopab

whro fmamrs + omjbrl tbxt

trhjitimlha ifml

trbljy + smpdistifhtbj

distmrifhaay omjbrl + babchlt

bonmjibj tdrmucd prilt, jicitha + pdysifha


10/45

lhob

bxfdhlcb

/iesFDhlklmul

tdb hft mg civilc hlj rbfbivilc

rbprbsblts cbmrcbtmwls mricil hs pmrt fity

bxfdhlcilc cmmj tiobs witd gribljs

oheilc obomribs

frbhtilc ahstilc bxpbriblfbs


11/45

amcm, ifml + thcailb

bxfdhlcbtdymur kmurlby sthrts dbrb

bxfdhlcbtd


12/45

F; >: O; 68 Y; 800 E; 0 F; :0 O; >0 Y; 70 E; 0 F; 800 O; >0 Y; 72 E; 20

F; 0 O; 0 Y; 0 E

F; 0 O; 0 Y; 0 E;

F; 8> O; 8> Y; 20 E; 0 F; 20 O; 80 Y; 6> E; 82F; >0 O; 80 Y; 60 E; 0

^; >08 C; 874 N; :7 ^; 87> C; 833 N; 834 ^; 0 C; 43 N; 36 ^; 8>4 C; 860 N;

priohry

sbfmljhry/hffblts

amcm

F; >: O; 68 Y; 800 E; 0 F; :0 O; >0 Y; 70 E; 0

^; >08 C; 874 N; :7 ^; 87> C; 833 N; 834

F; 0 O; 0 Y; 0 E; 70

^; 8>4 C; 860 N; 866

8 8 8

8 8 8 8 8

F ; :0 O ; 0 Y ; 0 E ; 4 0F; >0 O; 0 Y; 0 E; :0 F; 82 O; 800 Y; 90 E; 80

F ; 4 O ; 2 0 Y; > 2 E ; 2

8 8 8 833 83 3 3 8 8 8

fmamrs + gmlts

lhturha fmamrs ? uptmwl httitujb +

sblsb mg wbafmob

crhys ? omjbrl + iltbaaicblt

crbbls ? rbaihniaity + fhaolbss

cmajs ? quhaity + smpdistifhtiml

gmlts ? siopab +tiobabss


13/45

tmlb, pbrsmlhaity +

obsshcilc

haaujbs styab + fahss

pahygua + hppbhas tm bvbrymlb

vmifb is hutdbltif, rbputhnab + ilvitilc

cubsts sdmuaj gbba dhppy + iopmrthlt

obsshcilc;

- baitb, hpprmhfdhnab- smpdistifhtbj, siopab

- gribljay, rbahthnab


14/45

ohrebtilc fmlfbpts


15/45

tdb rhtimlhab;smaijibs ymur fmrb dicd-blj, amw-eby ohltrh, witd h tmufd mg tdb ulbxpbftbj. aicdt ml jbfmr, nic m

pbrsmlhaity. hly dmtba fhl nb nbhutigua, nut lmt bvbry dmtba fhl civb ymu hl bxpbriblfb aieb tdb bxfdhlcb


16/45

bxfdhlcbtd

lm suit hlj tib rbquirbj.

uliqub styab blfmurhcbj.

Sbrb wdbrb fhsuha obbts smpdistifhtiml

hlj wdbrb dicd-blj obbts amw-eby. Sb

vhaub ymur uliqublbss hlj hrblt il tdbjrbss fmjb blgmrfboblt nusilbss. Fmob

hs ymu hrb, sthy hs ymu hrbtdbrbs lm

lbbj tm rbomvb ymur dht (bspbfihaay igits h tmp dht).

www.tdbxfdhlcb.fmo

fdbhp nbbrs ml thp.

mlay sbrvbj witd fahss.

Lm, rbhaay, wb dhvb fdbhp nbbrs. Nut wb

oicdt ilsist ymu jrile tdbo grmo h cahss.

Wilthcb wilbs, frhgt nbbrs hlj furhtbjfmfethias hasm hnmulj (wb rbfmooblj ht

abhst mlb Fdbrry Namssmo nbgmrb jillbr).

Sdhtbvbr ymur hvmr, dhppy dmur prifbs hljtmp-lmtfd sbrvifb hrb pmurbj haa jhy amlc.

www.tdbxfdhlcb.fmo

haa tdb fmogmrts mg dmob.

auxurimus hoblit

Ymur fmogmrt hlj dhppilbss hrb mur tmp

primritibs. Sb prmvijb h WIP bxpbriblfb

witdmut tdb nahfe fhrj prifbthc. Sdhtbvbrymu lbbj, wbrb hvhiahnab tm ymu twblty-gmur,

sbvbltdbrbs lm thse tmm nic mr tmm sohaa.

^bobonbr, wdbl ymurb dbrb ymurb ht dmob(bxfbpt wb jm tdb ahuljry).

www.tdbxfdhlcb.fmo

Uohl witd styab_ Ujrhgt witd fahss_ Uahp mg auxury_

hjs


17/45

pmstfhrjs

bxfdhlcbtd tdbxfdhlcb

60tdhljO

cbmrcbtmwl,whsdilctml,j.f.

ymurkmurlby

sthrtsdbrb

tm mur guturb cubsts;

fmob hs ymu hrb, sthy hs ymu hrb.

tdbrbs lm lbbj tm rbomvb ymur dht.bxfdhlcbtd

wdbl ymurb dbrb, ymurb ht dmob.

bxfbpt wb jm tdb ahuljry.bxfdhlcbtd

dhppy dmur prifbs hlj tmp-lmtfd sbrvifb.

pmurbj witd fahss haa jhy amlc.bxfdhlcbtd


18/45

mur fdbrrynamssmos jmlt

kust nammo

il tdb sprilc.

bxfdhlcbtd

mlbmulfbnrhljydhag mulfbfdbrry nrhljymlbtsptripab sbftwmtspcrblhjilb syruptwm tspaboml kuifbmlbfdbrry

omistbl rio mg h ohrtili cahss witdfdbrry nrhljy hlj run rio ilpmwjbrbj suchr.

sdheb haa ilcrbjiblts (bxfbptfdbrry) witd ifb hlj strhil iltm tdb

suchr-rioobj cahss.

sbrvb witd styab, fahss hljh fdbrry ml tmp.

www.tdbxfdhlcb.fmo

tdb mlay tdilcmaj ghsdimlbj

hnmut us is

mur sbrvifb.

bxfdhlcbtd

twmmulfbsnmurnml wdisebytwm jhsdbshlcmsturh nittbrsmlbspahsd whtbrtwmtspsuchrmlb ohrhsfdilm fdbrrytwmmrhlcb wbjcbs

oix suchr, whtbr hlj nittbrs il hlmaj-ghsdimlbj cahss.

oujjab iltm h phstb usilc houjjabr mr tdb nhfe blj mg hspmml. pmur il nmurnml, aa witd ifb

funbs, hlj stir.

chrlisd witd fdbrry, mrhlcbwbjcbs hlj h tmufd mg fahss.

www.tdbxfdhlcb.fmo

fmhstbrs


19/45

lm suit

mr tib rbquirbj.

uliqub styab blfmurhcbj.

fmob hs ymu hrb, sthy hs ymu hrb. bxfdhlcbtdymur kmurlbysthrts dbrbnmme lmw

nhllbr hjs


20/45

mur fdbrry namssmos

jmlt kust nammo il tdb sprilc.

wb rbfmooblj ht abhst mlbnbgmrb jillbr.

pmurilc fahss haa jhy amlc. bxfdhlcbtdymur kmurlbysthrts dbrbnmme lmw

nhllbr hjs


21/45


auxurimus hoblitibs ilfaujbj.


nmme lmw

fdbhp nbbrs ml thp.

mlay sbrvbj witd fahss.


nmme lmw

tdb mlay tdilc maj ghsdimlbj hnmut usis mur fustmobr sbrvifb. bxfdhlcbtd

ymur kmurlbysthrts dbrb

nmme lmw

nhllbr hjs


22/45

tdb mlay tdilc maj ghsdimlbj hnmut usis mur fustmobr sbrvifb.

bxfdhlcbtdymur kmurlbysthrts dbrb

nmme lmw




nmme lmw


23/45




nmme lmw

Zdb Bxfdhlcb

Nhr

$>20+


24/45

tdb wbnsitb;oheb h rst ioprbssiml. tbaa h stmry. sbt ymursbag hphrt grmo tdb fmopbtitiml. it sdmuaj nb nmtd gulftimlh

hlj httrhftivb, nut siopab hlj bhsy tm lhvichtb. tdis is ymur luonbr mlb fmlvbrsiml tmma.


25/45

sm, wmlt ymu kmil us=
http://editor.wix.com/html/editor/web/renderer/render/document/8c39ab53-e02d-4958-b4a2-55dd2c19a755?metaSiteId=d472d18d-63f4-4f43-a447-b5866424c527http://editor.wix.com/html/editor/web/renderer/render/document/8c39ab53-e02d-4958-b4a2-55dd2c19a755?metaSiteId=d472d18d-63f4-4f43-a447-b5866424c527


26/45


27/45


28/45


29/45


30/45


31/45

tdbxfdhlcb

dmob hnmut pdmtms rmmos nhr bxpamrb fmllbft rbsbrvb

iohcb saijbsdmw

nmmeilcfhabljhr

wbafmobobsshcb

sunsfrinb

smfiha

fmlthft

murstmry

fdbfe-il/fdbfe-mut

pbtpmaify

phreilc

hoblitibs

eby faun

diatml

rmmoiohcbs

amnnyiohcbs

cubsts +aigbstyab

lbicdnmrdmmj

auxuryeilc

jmunabqubbl

ebysuitb

mggbrs

jrile + sohaapahtbs oblu

dmurs +ilgm

rbsbrvbthnab

cbmrcbtmwlhrbh

jililc +jbssbrts

sdmppilc

licdtaigb

fuaturb

murpifes

fmlthftilgm

ebyfaun

smfiha

namc

rmmo

turleby

amulcb


32/45

blchcboblt strhtbcy


33/45

blchcb

aistbl abhrl fmllbft ilublfb phrtlbr shtisgy obhsurb bvhauhtb

cubstgbbjnhfe

fmopbtitmrlbws

smfihaaistblilc

iljustrylbws

bopamybbgbbjnhfe

fustmobrlbtwmres

rbvibwsitbs

cubstsurvbys

iljustrytrbljs

lbbjs +whlts

wdhtsbggbftivb/

wdhts lmt

smfiha +jicitha

phij, bhrlbj+ mwlbj

objih

fmlvbrshtiml

iltbrlhablchcboblt

dmtba bvblts

bxtbrlha

bvblts

nrhljhonhsshjmrs

namccbrs +ilublfbrs

lbwsobjih

mggbrs

nb frbhtivb

fm-nrhljilcmppmrtulitibs

spmlsmrsdips+ guljrhisbrs

FV^ilitihtivbs

nusilbsslbicdnmrs

primritizbcubsts

hltifiphtblbbjs

nb hvhiahnab

dhppy sthgg

fmrpmrhtbfuaturb

F^O jhth

rbpbhtcubsts

ohrebtilcfhophicls

wbn trhgf

smfiha trhgf

shtisghftiml +sbrvifb abvbas

iopabobltfdhlcb

mlcmilcstrhtbcy


34/45

iltbrlha blchcboblt;nuiaj nrhlj grmo tdb ilsijb mut, sthrtilc ht its fmrb. blsurb haa bopamybbs aivb hlj nrbhtdb tdb bxfdhlcb

hlj hrb nrhlj honhsshjmrs tdrmucd nrhlj ioobrsiml wmresdmps hlj trhililc.


35/45

bxtbrlha blchcboblt;mlcmilc hlj iltbcrhtbj jicitha, prilt hlj il-pbrsml strhtbcibs. frbhtb nuzz, sphre fmlvbrshtiml hlj nuiaj

amyhaists. ohilthil rbabvhlfb hlj nrhlj vmifb. sbt cmhas hlj fmlsistbltay rbbvhauhtb.


36/45

P^(rbpmrtbrs + ilublfbrs + namccbrs)

mrchlif fmltbltnuiajilc + sdhrilc

smfiha@obltimls, @ rbpaibs

rbvibw sitbs

smfiha aistblilc

dmspithaity rhleilcs

mwlbj

wbnsitb +

omniab sitb

iPdmlb +hljrmij hpps

smfiha objih

fdhllbas

namc

b-lbwsabttbrs

bvblts

VBM

bhrlbj

objih

phij

prilt hjs(ohchzilbs, trhvba punaifhtimls)

jicitha hjs(smfiha, nhllbr, phy pbr faife)

cbm-thrcbtbj hjs(phljmrh, spmtigy)

phij ilublfbrs

jirbft ohia

phij sbhrfd

spmlsmrsdips


37/45

bhrlbj

P^ spahsd il j.f. hrbh + trhvba iljustry

nuiaj rbahtimlsdip witd objih

phrtlbr witd namccbrs + mtdbr ilublfbrs

dmspithaity punaifhtiml rhleilcs

nuiaj mrchlif fmltblt + gmaamwilc

tdbxfdhlcb

tdbxfdhlcb cbmrcbtmwltdbxfdhlcb


38/45

mwlbj

wbnsitb + omniab hpp

namc + smfiha fdhllbas

twm-why fmlvbrshtiml

93 pbrfblt mg oiaabllihas pmst tm smfiha wdiab

trhvbailc

fmltblt frbhtiml + fmltblt sdhrilc

tdbxfdhlcb, cbmrcbtmwl

tdbxfdhlcb ulamfe ymur smfiha nuttbr

wdbrb ymur licdt mut il #cbmrcbtmwl n

nhr sbhtilc= hse us hnmut #tdbxfdhlc

prmcrho tdht ulamfes bxfausivb mggbrs

ml bvbry visit.

Dhvb ymu nbfmob h obonbr mg #tdbxfdhlcbebyfaun ybt= Vicl up

gmr mur amyhaty prmcrho tm ulamfe bxfausivb mggbrs hlj bhrl pmilts gmr

bvbry tiob ymu visit us. Its tiob ymu rbwhrj ymursbag, jmlt ymu tdile=Rlamfe lmw www.tdbxfdhlcb.fmo/ebyfaun

tdbxfdhlcb

#tdbxfdhlcbebyfaun

sicl il

eby faunfdbfe-il

nmme lmw

obonbrfdbfe-il

nmme lmw

wdbl fhl wb bxpbft ymu=

sbptbonbr

fdbfe il fdb

kmilus gmrdhppydmur!rbsbrvb hthnab

ulamfeymur lbxt hj


8 > 6 : 2

4 9 80 88 8> 82 87 83 84 89

>> >6 >: >2 >7

>9 60


39/45

phij

prilt + jicitha hjs

amfha punaifhtimls + trhvba sitbs

cbm-thrctbj hjs

fmlvbrshtimlha

jrivb trhgf tm wbnsitb + smfiha fdhllbas


auxurimus hoblitibs

Ymur fmogmrt hlj dhppilbss hrb mur tmpprimritibs. Sb prmvijb h WIP bxpbriblfbwitdmut tdb nahfe fhrj prifbthc. Sdhtbvbrymu lbbj, wbrb hvhiahnab tm ymu twblty-gmur,sbvbltdbrbs lm thse tmm nic mr tmm sohaa.^bobonbr, wdbl ymurb dbrb ymurb ht dmob(bxfbpt wb jm tdb ahuljry).

www.tdbxfdhlcb.fmo


40/45

bvblts + phrtlbrsdips

dmstbj phrtibs + bvblts (LYB, tdhlescivilc bvb,

dhaamwbbl, nbbr + wilb thstilcs)

bxtbrlha bvblts (fmlfbrts, 2Es, gbstivhas)

utiaizb nhr + amnny sphfb

phij, bhrlbj + mwlbj fdhllbas gmr prmomtiml

frmss prmomtiml + fm-nrhljilc (auauaboml gmr rbltbj

htdabtif famtdbs, lbicdnmrilc fhgb gmr aulfd)

guljrhisilc + fdhrithnab fhusbs


41/45

jirbft fustmobr

cubst gbbjnhfe + shtisghftimls

eby faun amyhaty prmcrho

il-rmmo + jicitha survbys

abhrl cubst prbgbrblfbs + hltifiphtb lbbjs

F^O systbo haamws gmr pbrsmlhaizbj +

jirbft ohrebtilc bggmrts


42/45

Khy Voitd>2-6:Ohab

Jhaahs Hrbh

> sthys7 licdts $8,42: spblt

rbsbhrfd

nmmeilc dhnits +prbgbrblfbs

hvbrhcb fdbfe-iltiob

prbgbrs gtd mmr

rmmoeby faun obonbr

silfb >087

fuaturha hftivitibscubst sbcoblt

survby rbsuats

jriles wilb


43/45

crhlj mpblilc strhtbcy;thrcbt mpbl jhtb; ghaa >087. fmonilhtiml mg ohrebtilc bggmrts ilfaujilc bvblts, hjs, smfiha

hlj jicitha, hlj P^. smgt mpbl + crhlj mpblilc phrty ? objih nuzz.


44/45

mur silfbrb tdhlesgmr civilc Z^:FE tdb mppmrtulity tm frbhtb hl

ijbltity gmr Cbmrcbtmwls lbwbst nmutiqub dmtba hlj

nrilc tm aigb h visiml tdht tdiles mutsijb mg

J.F.s gmroha dmtba nmx.


Z^:FEGM^ NIC IJBHV + ^BVRAZV


45/45

qubstimls= abts jisfuss.

Date post:	16-Feb-2018
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