B R A N D I N G S T Y L E G U I D E O C T O B E R 2 0 1 7

At New Leaf Builders, we strive to establish

ourselves as a builder with a standard for

higher quality building, sustainable

practices, and one who builds communities

that are thoughtful and innovative in their

lifestyle. We strive for excellence and care

about how and where we build because

this is our home, our community – a place

where we work and live. Like our

communities and homes, our brand is

thoughtful, timeless and steadfast.

We strive to deliver the best building experience

for our customers. Locally rooted, we value

innovation, collaboration, integrity and quality

craftsmanship in everything we create.

M I S S I O N S TAT E M E N T

Thoughtfully crafted, effectively executed.

TAG L I N E

Established in 2010, New Leaf Builders represents the partnership of Grant Zinkon and Adam Baslow. New

Leaf Builders is a local, award-winning builder with communities on James Island, Johns Island, West

Ashley, Mt. Pleasant and North Charleston.

New Leaf takes a hands-on and thoughtful approach to every project, each rooted in environmentally

responsible building techniques. Whether our team designs the entire neighborhood from start to finish or

takes on a few lots in an established association, our approach will always create a unique and individual

home which fits well with the feel of its neighbors. We create communities that live differently.

The team is active, present and attentive from the moment foundation is poured to the time keys are

handed over to the proud new homeowners. New Leaf finds success in the new construction industry by

staying at the forefront of top-of-the-line building materials from sound sources and innovative homebuild-

ing trends. Inspired by the charm of the Lowcountry, New Leaf partners with an expansive list of local talent

that is thoughtfully selected for each new homebuyer’s unique needs and desires. New Leaf’s personalized

approach to building grants buyers the opportunity to collaborate with our design team ensuring that their

cabinets, surfaces, lighting, hardware and all other decorative elements pull together a well refined space

that will be loved for years to come.

There truly is no place like home with New Leaf Builders.

B U I L D E R’ S S TO RY

P R I M A RY L O G O

T E X T L O G O

B A D G E S

X

2.5X

2.5X

L O G O G U I D E L I N E S

Like New Leaf, our logo is strong

and steadfast. The new logo evokes

clarity, value and respect for the

environment with the inclusion of a

variation of its original leaf submark.

The green palette is fresh, vibrant

and approachable, representing

New Leaf’s focus on sustainability,

classic design elements and its

commitment to build homes that

stand the test of time. Finally, the

new typeface lends a modern, and

clean look, which underlines New

Leaf’s ability to stay at the forefront

of the new construction industry.

Be sure to give the logo room to

breath. An area of space should

be applied around the logo to

ensure it stands confidently on

it’s own.

The minimum clear space for the

logo is defined as the height of

the “N”.

Be conscious of the logo’s size and

legibility. In this example, both

logos are 1/2” tall, but when

including the Leaf element, the

word ‘builders’ becomes illegible,

and the text-only version should be

used.

C L E A R S PAC E G U I D E L I N E S

M I N I M U M S I Z E

1/2” Tall

D O N ’ T A B U S E YO U R L O G O

F I L E T Y P E S

R E V E R S E D L O G O

NE

W L

EAF BUILDE

RS

• C

HA R L E S T O

N

•

DON’T CHANGEELEMENT POSITION

DON’T CHANGEELEMENT SIZE

DON’T CHANGEFONTS OR COLOR

DON’T STRETCHOR DISTORT

VECTOR FILES

A vector file can be scaled to any

size without any loss of quality. This

is because it’s built up from

mathematically precise points.

Vector files are the type you will

require to get anything

professionally printed, or if

submitting to a vendor or another

designer.

∙ AI - Adobe Illustrator file

∙ EPS - Vector based image

∙ PDF - Document will all design elements included (contains a white background)

RASTER FILES

Raster files are built up of small

squares: pixels. This means that as

you increase the size of your image,

it will become blocky, or appear to

be blurred. This is why a logo design

should be created in vector format

for the best results.

∙ JPEG - Photo (contains a white background)

∙ PNG - Graphic with no background (most commonly used)

RESOLUTION

When using raster images,

the key is using the image

correctly, which comes

down to resolution.

72 dots per inch (dpi) is

standard web/screen

resolution

300 dots per inch is

desirable for print

applications

L O G O TAG B OX

S U P P O RT I N G G R A P H I C S

E ST D 2 0 1 0 C H S S C

To ensure contrast, and prevent the

logo from getting lost in a layout, the

Logo Tag Box can be used. This

element is best at the top corner,

and should always be white text on a

green field. The box should always

bleed off the page, no white on the

alignment edge.

CORNER ALIGNMENT

EDGE ALIGNMENT

CENTER ALIGNMENT

X X

2X

X

ALIGNMENT

T Y P O G R A P H Y

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abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890 !@£$%^&*()-=+

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890 !@£$%^&*()-=+

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

C O L O R S

PRIMARY COLOR PALLET SECONDARY COLOR PALLET

PMS 356URGB 53 / 125 / 87HEX 347d59

PMS 466URGB 173 / 148 / 92HEX ad945b

RGB 40 / 56 / 73HEX 283849

RGB 200 / 202 / 195HEX c8cac3

PMS Black 3URGB 88 / 93 / 89HEX 595d5a

PMS 450URGB 67 / 74 / 54HEX 434a36

RGB 124 / 142 / 135HEX 7c8e87

RGB 235 / 235 / 230HEX ebebe6

SentinelFont FamilyFor use in headlines and sub-heads.Sentinel is the typeface for “New Leaf” in the logo.

Sweet SansSmall CapsFor use in headlines and sub-heads. Use sparingly.Sweet Sans is the typeface for “Builders” in the logo.

AvenirFont FamilyPreferred typeface for body copy.

P H OTO G R A P H Y

Product photography,

indoor and outdoor, should

be well-lit with nice contrast,

finished and furnished home

pieces. No construction

shots, or work in progress

pieces, unless the layout

calls for it.

Lifestyle images should be

bright and vibrant. The

images should be able to

tell their own story, with or

without companion type.

Overall, they should be fairly

minimalistic and subtle,

evoking a builder meant for

a youthful and modern

family. Photography should

feel regional and earthy,

with a Lowcountry influence.

I C O N S E T S

SAMPLE ICONS, FOR STYLE REFERENCE

S O C I A L M E D I A

Newleafsc.com843.400.0280 | info@newleafsc.com 3421 Maybank Hwy | Johns Island, SC 29455

newleafsc.com

John Smith

jsmith@newleafsc.comp 843.400.0280f 843.559.8230

3421 Maybank HighwayJohns Island, SC 29455

newleafsc.com

S TAT I O N A RY PAC KAG E

1

3

2

4

1 Letterhead, 8.5 x 11

2 Envelope, 5.5 x 8.5

3 Notepad, 5.5 x 8.5

4 Business Cards, 2 x 3

3421 Maybank HighwayJohns Island, SC 29455

newleafsc.com

T E A R S H E E T S

*Rendering shown for graphic purposes, actual elevations may vary. Plans and pricing subject to change without notice.

newleafsc.com/ss843.400.0280 | info@newleafsc.com 3421 Maybank Hwy | Johns Island, SC 29455

S E C O N D F L O O RF I R ST F L O O R

BED 2

BED 3BED 4

HOME OFFICE DEN

DO

WN

HA

LLW

AY

1O

PEN

RA

IL S

TD.

OPT. BATH& OFFICE CLOSET

OPT. BATH & OFFICE CLOSET

123456789

101112

13 14 15 16 17

BATH 1

FLR: C (STAND.) HW (OPT.)CLG: 9'

FLR: C (STAND.) HW (OPT.)CLG: 9'

FLR: C (STAND.) HW (OPT.)CLG: 9'

FLR: C (STAND.) HW (OPT.)CLG: 9'

FLR:

C (S

TAN

D.)

H

W (O

PT.)

CLG

: 9'

FLR: T

10' X 13'

10' X 13'11'-6" X 13'-6"

11'-6" X 13'-6"

CA

ST IR

ON

W/T

ILE

CA

ST IR

ON

W/T

ILE

4'-8"18

MUD RM

LIVING

MASTER

PANTRYBELOW

FOYER

KITCHEN

CABINETSHELVES

OPEN ABOVE

UP

OPT. BASE CAB.AND SINK, GRANITE TOP

SHOWERW/ BENCH

OPT. BATHTUB

DUALSHOWER

HEAD STD.

MSTR BATH

W.I.C.

W.C.

123456789

101112

13 14 15 16 17

HAL

LWAY

PORCH

DINING

FLR: HWCLG: 10'

FLR: HWCLG: 10'

FLR: HWCLG: 10'

FLR: TCLG: 10'

FLR: C (STAND.) HW (OPT.)CLG: 10'

FLR: TCLG: 10'

FLR: TCLG: 10'

DROP 4"

2X8" CASEDOPENING

PWDR

FLR: C (STAND.) HW (OPT.)CLG: 10'

FLR: TCLG: 10'

14' X 18'-6"

18' X 23'

14' X 15'

13' X 18'-6"

LO-R

IDER

STD

,O

PTIO

NAL

WO

OD

W/C

HIM

NEY

18

OPTIONALSCREEN PORCH

OPTIONALPATIO

4 BEDROOM | 2.5 BATHROOMTOTAL LIVING AREA: 3,024 SQ FT

E D E LW E I S S

S I G N AG E

HOME AVAILABLE

newleafsc.com/ss

lot 13429 Sovereign Rd

L O T N U M B E R

A D D R E S S

843.400.0280

newleafsc.com

hello.Agenton Duty

LOT SIGN

24 x 36” 3mil ACM, mounted to two 4x4

posts. Reversible rider with SOLD on back.

Plastic permit box on the back of the sign.

A-FRAME SIGN

24 x 36” 3mil ACM sign face, mounted

into angle iron aframe hardware.

S I G N AG E

new homes

$123’sFROM THE

LOTS RANGE FROM1/3 - 1/2 ACRES

newlea fsc.com843.872.9755

STANDARD SITE SIGN

The Standard Style sign is branded

to New Leaf’s identity. It allows the

look and feel of the New Leaf

signage to be cohesive, with little

variation of the company brand.

A community site sign is the first

thing potential buyers will see, and

the ID mark that New Leaf is a part

of the community. Signs should

always be vertical 4x8 sign faces,

and can be made single or double

sided.

Separate Layer1/2” Printed PVC

6mil ACMor 1/4” Alumacoresign face

VariableCommunity Logo

Price Pointor other primaryinformation

Secondary Information

6x6” PostsWith decorativebarn-style boards

S I G N AG E

New Homes

$123’sFROM THE

Lots R ange From1/3 - 1/2 ACRES

FOR INFORMATION 843.400.0280

n e w l e a f s c .c o m /s s

Separate Layer1/2” Printed PVC

6mil ACMor 1/4” Alumacoresign face

Community SpecificBranding, Colors,Fonts, etc.

Layout shouldinclude featuresoffered inthe community.

Typically 4x4 postsbut may depend uponexisting signage

COMMUNITY BRANDED SITE SIGN

A Community Branded site sign

takes on the look and feel of the

community that New Leaf is building

in. This includes the community’s

colors, font choices, and other

aesthetic elements from the

community.

A community site sign is the first

thing potential buyers will see, and

the ID mark that New Leaf is a part

of the community. Signs should

always be vertical 4x8 sign faces,

and can be made single or double

sided.

This is only an example and not representative

of Sovereign Still’s current branding or

existing installed signage.

Newleafsc.com3421 Maybank Hwy, Johns Island, SC 29455843.400.0280 | info@newleafsc.com