Olympia Healthcare Style and Branding Guidelines

1

The Image Behind the NameOlympia Style & Branding Guidelines

2OYLMPIA HEALTHCARE Style & Branding Guidelines

Introduction

The following pages outline the style and branding guide-

lines of Olympia Healthcare. The standards are a guide to

the usage and presentation of the elements and charac-

teristics of the hospital’s brand identity.

These guidelines are an essential tool in establishing and

maintaining an identity that will properly communicate

the brand identity of Olympia Healthcare. They are de-

signed to help you apply the hospital signature correctly.

It is important to use the logo and logotype consistently

and with consideration for the image the logo projects.

It should be used to unify and strengthen all internal

and external communications. The design of the logo

and logotype has been carefully considered; its form is

distinct and should not be altered in any way. It is the

responsibility of each staff member to properly follow

the standards in order to represent the hospital’s identity

with maximum impact.

Using the logotype incorrectly undermines Olympia

Healthcare’s image, therefore, it is very important that

this manual be followed carefully. Any attempts to recre-

ate this icon and logotype should be avoided. Always use

the original, electronic files.

3Background

OLYMPIA HEALTHCARE Style & Branding Guidelines4

Olympia HealthcareThe torch is a common emblem of both enlightenment

and hope. Here at Olympia Healthcare, we not only want

our visitors to feel enlightened, but we want them to

leave with a sense of vitality and hope. The raised torch

also historically represents life, truth and the regenerative

power of the flame. The name Olympia derives from the

ancient Greek sanctuary, which was the sight of the origi-

nal Olympic games. Atlanta, home of Olympia Healthcare

was also the site of the 1996 Summer Olympics.

The colors Olympic Gold and Poseidon Blue give refer-

ence to the ancient times from whence the name derives.

Gold is traditional known to promote courage, confidence

and willpower while blue is often associated with calm-

ness and relaxation. Those are all the elements, which

Olympia Healthcare strives to uphold for its visitors. The

typeface, Philosopher, was selected for its representation

of strength and neoclassical appearance, combining both

characteristics of a serif and sans serif typeface.

Organization Name ReferenceThe identity does not have an abbreviation. The name

of the hospital is Olympia Healthcare. In printed materi-

als, on second and subsequent reference, it is appropri-

ate to identify Olympia Healthcare as “the hospital” or

“the medical center.” The name is never abbreviated with

three or four letters. The identity should appear on mate-

rials used in the hospital (form, stationery, etc.).

We have developed guidelines to help define and delin-

eate appropriate use of our identity. These guidelines are

detailed in the pages that follow.

All material contained within these pages are the prop-

erty of Olympia Healthcare and require express permis-

sion from the Corporate Marketing or Communications

departments for use.

The Olympia Healthcare brand identity is built from con-

sistent and creative elements, including a logo and logo-

type, explicit colors, fonts, imagery and visual elements.

5Logo Guidelines

x

x

x

x

y


Spatial RelationshipsA minimum clear space must be maintained around the

logo at all times. This is to ensure its visibility and protect

its integrity. This clear space requirement differentiates the

logo from all other elements on the page. The clear space

should be kept clear from all other graphic elements such

as text, images and graphics. An edge of a page should also

fall outside the clear space. A simple rule for determining the

appropriate clear space regardless of logo size is based on a

constant measurement, which is equivalent to one-half (½ of

X) the height of the logotype Olympia.

When the logo stands alone without the accompaniment

of the logotype, the appropriate clear space should re-

main proportional to the measurement of X.

x

center

eq

eq eq eq eq

center

y

eq eq

eq

x


Logo: Full & Abbreviated VersionsThe Olympia torch, when used alone is the abbreviated

version of the Olympia Healthcare logo. Always use the

original and approved art. NEVER alter any aspect of it.

Do not attempt to draw or recreate the Olympia torch.

The torch combined with the Olympia Healthcare letter-

ing, which has been specially designed and letterspaced,

is the full Olympia Healthcare logo.

Three basic combinations have been created to provide

flexibility for use on different printed pieces.

OLYMPIAH E A L T H C A R E


Incorrect UsageFor visibility, impact and overall integrity, it is important to

retain a consistent use of the logo. The logo is fundamen-

tal to the communications and should never be compro-

mised. Always reproduce the logo from original artwork.

Protect the integrity of the Olympia Healthcare identity by

being aware of the improper logo usage illustrated here. If

questions about usage arise please contact the communi-

cations department.

Do not use an unapproved color

Do not reverse colors Do not create a new lock up

Do not use at an angle Do not distort

Do not create a 3 dimensional version

Do not run lettering over symbol Do not use outlines for symbol Do not reverse typefaces

Do not use over a busy background

Do not use blue on gold background Do not use gray on black background Do not lower opacity

Do not use black on gray background Do not use mark in other colors


PMS 142 Olympic Gold

CMYK 11 31 83 0

RGB 227 176 74

HEX E3B04A

PMS 7463 Poseidon Blue

CMYK 100 78 38 38

RGB 6 51 54

HEX 063354

Primary colors for print and web:

PMS 289 HEX 051E39

PMS 155HEX EDCC8E

PMS 7545HEX 51626f

Black

ColorThe primary colors of Olympia Healthcare are Olympia

Gold and Poseidon Blue. The colors are the foundation of

Olympia’s identity and should never be altered. Aside from

the primary palette, there are secondary colors that can

be used alongside the primary colors. These pantone spot

colors are provided to the right, along with their cmyk, rgb,

and hexadecimal equivalents.

Secondary colors:


Usage on different backgroundsHere are examples of of the correct way to use the

Olympia Healthcare logo on a variety of backgrounds. It

is important to have adequate contrast between the logo

and the background for optimal visibility.

*Please Note: DO NOT change the dark logo to white.

There is a specific white version of the logo that should be

used in cases where it needs to be placed on a dark back-

ground.

11Typography


TypographyThe consistent use of typography is important in helping

to establish a unified look among our brand identity. Two

type families have been chosen; Adobe Garamond Pro (in

four variations) and Gotham (in four variations). Lengthy

body text should be set in Adobe Garamond Pro, a serif

face. In some cases, it may be used as an alternate for

headlines. Gotham should be used for captions, headings,

and any important titles. I can be used in certain versions-

for body text. No other type families may be used aside

from the two mentioned in this style guide.

Samples

Headline in Gotham Medium

Headline in Gotham Bold

Subhead in Gotham Book

Body Copy in Gotham light. Olympia, a sanctuary of

ancient Greece in Elis, is known for having been the site

of the Olympic Games in classical times, comparable in

importance to the Pythian Games held in Delphi. The

Olympic Games were held every four years, dating back

to 776 BC.

Body Copy in Adobe Garamond Regular. Olympia, a sanctuary of ancient Greece in Elis, is known for having been the site of the Olympic Games in classical times, comparable in importance to the Pythian Games held in Delphi. The Olympic Games were held every four years, dating back to 776 BC.

Body Copy in Adobe Garamond Bold. Olympia, a sanctuary of an-cient Greece in Elis, is known for having been the site of the Olympic Games in classical times, comparable in importance to the Pythian Games held in Delphi. The Olympic Games were held every four years, dating back to 776 BC.

Adobe Garamond Pro RegularAdobe Garamond Pro ItalicAdobe Garamond Pro BoldAdobe Garamond Pro Bold Italic

Gotham Light

Gotham Book

Gotham Medium

Gotham Bold

13Stationery


Business Cards3.5" x 2"

Color

Front: PMS 7463

Back: PMS 7463 and PMS 142

Stock

Cranes Cover, Fluorescent White 90lb

Type specifications (General Card)

Address and contact information is set in 9pt Gotham Me-

dium with default 0 tracking. The P and E symbols are set

in 9pt Gotham Medium – small caps. The Olympia website

is set in 9pt Gotham Medium.

Type specifications (Staff Card)

Employee name is set in 9pt Gotham Medium with default

0 tracking. Employee title and contact information are set

in 9pt Gotham Light with default 0 tracking. The P and E

symbols are set in 9pt Gotham Medium – small caps. The

Olympia website is set in 8pt Gotham Medium.

*All type should be displayed in PMS 7463 with the excep-

tion of the website, which should be displayed in white.

General Card Staff Card

Front


Letterhead8.5" x 11"

Color

Graphics: PMS 7463 and PMS 142

Type: Black

Stock

Cranes Crest R Fluorescent White Wove 24lb

Type specifications

Address is set in 8.5pt Gotham Book with default 0 track-

ing, displayed in white. The P and E symbols are set in

8.5pt Gotham Medium – small caps, displayed in PMS 142.

Department name is set in 8.5pt Gotham Medium Italic.

Typing Format

All letters should be typed in 10pt Adobe Garamond Pro,

with 14pt line spacing. Margins for typing are listed on the

example shown to the right.

Electronic Letterhead

A Microsoft Word Template, with the logo and address line

embedded, is available for use when an email-friendly let-

ter is necessary or when printing in-house.


Envelope#10 Business Envelope

4.125" x 9.5"

Color


Type: PMS 7463

Stock

Cranes Crest R Fluorescent White Wove 24lb, square flap

Type specifications

Department name is set in 8pt Gotham Medium Italic with

default 0 tracking. Address is set in 8pt Gotham Book with

default 0 tracking.

Typing Format

All letters should be typed in 10pt Adobe Garamond Pro,

with 14pt line spacing. Margins for typing are listed on the

example shown to the right.


Folder12" x 9" folded size

Color

Graphics: PMS 7463, PMS 142, PMS 289, and white

Stock

White Gloss or White Dull, 12 pt. coated both sides.

18Signage


SignageOlympia Healthcare has developed an easy identifiable

signage system for both interior and exterior purposes to

promote a consistent visual standard for all hospital sig-

nage. The following pages outline the specific dimensions

and guidelines that should be used in order comply with

our standards.


SidewalkUse

Pedestrian/Visitor

Color


Type: White

Emergency Bar: PMS 485 (Red)

Type specifications

Entrance title is set in 275pt Gotham Bold with default 0

tracking. Secondary type following the entrance title is set

in 215pt Gotham Light with default 0 tracking. Emergency

is set in 335pt Gotham Bold CAPS with default 0 tracking.


Main Entrance – RoadsideUse

Vehicle/street entrance

Color


Type: White


Type specifications

Entrance title is set in 335pt Gotham Bold with default 0

tracking. Emergency is set in 335pt Gotham Bold CAPS

with default 0 tracking.


Traffic CircleUse

Vehicle/street entrance

Color


Type: White


Type specifications

Entrance title and parking level is set in 300pt Gotham Bold

with default 0 tracking. Parking section information is set in

240pt Gotham Book with default 0 tracking. Emergency is

set in 407pt Gotham Bold CAPS with default 0 tracking.


RoomUse

Room/Office

Color


Type: PMS 7463

Type specifications

Room is set in 60pt Gotham Medium CAPS with default

0 tracking. Room number is set in 132pt Gotham Medium

with default 0 tracking. Type should be placed centered

*Signs should feature numbers represented in braille below

printed numbers.


DirectionalUse

Hallway

Color


Type: PMS 7463

Type specifications

Directional information is ¬¬set in 240pt Gotham Medium

CAPS with default 0 tracking. Type on the left should be

left justified; type on the right should be right justified.

Use

Wall

Color


Type: White

Type specifications

Directional information is ¬¬set in 39pt Gotham Book

with default 0 tracking. Numbers on the left should be

right justified. In the special case where directional infor-

mation may exceed the allotted space, drop the point size

to 33pt.


DirectionalUse

Wall

Color


Type: White

Type specifications

Directional information is ¬¬set in 39pt Gotham Book

with default 0 tracking. Numbers on the left should be

right justified. In the special case where directional infor-

mation may exceed the allotted space, drop the point size

to 33pt.

26Vehicles

AMBULANCE

A23

DIAL911

A23

N404OM

AirMedAAAAA


VehiclesHospital Fleet

In keeping with the hospital’s identity and brand, the fol-

lowing guidelines are provided for use on Olympia owned

vehicles. The consistent use of Olympia Healthcare’s iden-

tity on hospital vehicles helps to unify the fleet. An un-

cluttered and professional decal design that is consistent

throughout the hospital fleet is provided for use in most

applications. Due to the various vehicle body styles and

special application requests, variations may be allowed on

a case-by-case basis by contacting branding@olympia-

healthcare.com. All hospital vehicles that display the logo

or other signage should conform to the hospital’s identity

standards. Vehicles include, but are not limited to, buses,

helicopters, cars, and trucks.

Guidelines

The preferred vehicle color is white. In a case where that is

not practical, alternate logo colors can be provided based

on the vehicle’s actual color. Otherwise the official hospital

colors of PMS 142 (Olympic Gold), and PMS 7463 (Posei-

don Blue) should always be used. The logo and logotype

should be centered from left to right and top to bottom

and avoid trim and uneven surfaces.

Examples of vehicle graphics are shown on the following pages.

10'

1.25'

4.375'

2'

1.625'

1.417'4.125'

5.25'2.188'

1.25'

3.813'

9.83"

3.43'

3.05' 3.41'


Bus2010 Mercedes-Benz Integro 633.001

AMBULANCE

A23

DIAL911

A23

A23A23

AMBULANCE

4.88'

3.28'

2.465'5.34'2.23'

5.416'

6.64˝

1.198'

AMBULANCE


Ambulance2009 Chevrolet 4500 Ambulance

N404OM

AirMedAAAAA7.94"

2.75'

5.36'

3.79'


HelicopterMD Helicopters 600N

31Uniforms


UniformsAt Olympia Healthcare, the uniform is an extension of the

brand. The following outline the specific uniform require-

ments, which vary based on profession. NuScrubs™ is the

official uniform vender. Additional uniform needs can be

found on their website http://www.nuscrubs.com.

Doctors

White full length or 31” hip length lab coat options (doc-

tors choice). Olympia Healthcare logo is embroidered on

left chest pocket.

➢ NuScrubs™ LC 130 (short)

➢ NuScrubs™ LC135 (long)

Scrub top should be Poseidon Blue (PMS 7463). Olympia

Healthcare logo is embroidered on left chest pocket. This

will be worn under the lab coat.

➢ NuScrubs™ W100 (women)

➢ NuScrubs™ M150 (men)

Khaki and/or Cream-colored bottoms (PMS 155).

➢ NuScrubs™ WP700 (women)

➢ NuScrubs™ MP725 (men) full length lab coat

31" lab coat

scrub top

cream bottom

khaki bottom


UniformsNurses

Cream-colored (PMS 155) scrub top. Olympia Healthcare logo

is embroidered on left chest pocket in the full white version.



Poseidon Blue (PMS 7463) bottoms.


➢ NuScrubs™ MP725 (men)

Maintenance

Poseidon Blue (PMS 7463) polo with Olympia Gold (PMS

142) collar. Olympia Healthcare logo is embroidered on

left chest pocket.



Poseidon Blue (PMS 7463) work pants.

➢ NuScrubs™ M725 (men/women)

Nurse Maintenance


UniformsReceptionist/Administrative

Scrub top should be white. Olympia Healthcare logo is

embroidered on left chest pocket.



Poseidon Blue (PMS 7463) bottoms.


➢ NuScrubs™ MP725 (men)

Cream-colored (PMS 155) or Poseidon Blue (PMS 7463)

year-around cardigan. Olympia Healthcare logo is em-

broidered on the right side.

➢ NuScrubs™ C120(men/women)

white top with blue bottom

cream cardigan

blue cardigan


Parking PermitsColor


Type: PMS 7463

Stroke weight of border around permit number: 5pt

Type specifications

Parking Permit is ¬¬set in 20pt Gotham Bold CAPS with

default 0 tracking. Permit numbers is ¬¬set in 25pt Go-

tham Bold with default 0 tracking and should always be

placed centered within the gold frame. Expiration date is

set in 10pt Gotham Medium CAPS and displayed in white.

Type is center aligned.

Type specifications (Temporary Parking Permit)

Temporary is set in 22pt Gotham Book CAPS with default

0 tracking. Parking Permit is ¬¬set in 16pt Gotham Bold

CAPS with default 0 tracking. Permit numbers is ¬¬set in

25pt Gotham Bold with default 0 tracking and should al-

ways be placed centered within the gold frame. Expiration

time and date is set in 10pt Gotham Medium CAPS and

displayed in white. Type is center aligned.

36Applications


Employee ID Card2.0625" x 3.3125"

Color

PMS 7463 and PMS 142

Type specifications

Employee name is set in 9pt Gotham Medium with de-

fault 0 tracking. The department name is set in 9pt Go-

tham Light. In the special case where an employee’ name

may be too long to fit in the area provided, the type size

of both the employee’s name and department should be

dropped to 8pt. Employee ID number is set in 6pt Gotham

Medium with default 0 tracking displayed in white.

*Uses Smartcard Technology

Front Back


Image PresentationWhen used correctly, imagery used in communication

pieces for Oylmpia Healthcare should present a clear, dis-

tinct image that properly reflects the personality of the

hospital. For printed pieces, photos should be at least

300 dpi. For web-usage photos should be at least 72 dpi.

In other words, do not use low quality images that appear

blurry or pixilated.

When presenting photographs or images do not use un-

usually shaped frames. Do not use low quality images

that appear blurry or pixilated, unusually shaped frames,

or thick or colored borders.

Correct Usage

Incorrect Usage

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Olympia Healthcare Style and Branding Guidelines

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