Branding your HR DepartmentPresented by Gail Pearce

Develop a plan

The differences between a “corporate” brand and a “human” brand

Develop a plan to promote your brand

Who are you?

Who are you? Where do we want to be?

Brands

A “corporate” brand speaks to the marketplace

A “human” brand speaks to the employee

Most HR departments continue to present the corporate brand with mixed results

A brand…

Is not a logo Is not a corporate identity Is not a strategy Is an emotional feeling about a

service, product, or organization

Vision & values

Honesty & integrity Respect & trust Professional excellence Leadership Diversity Respect & support for life balance Sustainability

Organizational culture

HR sets the culture and instills the brand

Review values – both personal & corporate

HR needs to be clear about the brand and the values of the organization

“Human” brand DNA

Distinct Notable Authentic

Why a human brand is important Making a personal connection Making better hiring decisions Improved teamwork Fewer misunderstandings Less churn

What do clients & employees think of us… Responsive Knowledgeable Fun Friendly Professional Caring Approachable Talented Service oriented Thorough Charming Upbeat Honest/Integrity Relationship people

Exercise

Create a tagline

Canada’s Top Employers

Employee communications Safe workplace Positive work and social

atmosphere Performance management Training & skills development Vacation allowance & time off Health, financial and family

benefits Community involvement

How do you rate?

What do you do? What do you do differently? What should you consider doing? What are you exceptional at? Present your ideas…

Story tell your brand

Define it Describe it Communicate it Story tell it Be it Advertise it

Marketing your brand

Internally Externally

Your communications strategy How do you currently

communicate your brand? What are 3 ways you can

improve the communications of your brand?

Social media

Last exercise…

What have I learned today? What am I going to do about it?

Thank you!-Gail