8 Tips For Maintaining Your Brand

Lauren Vaccarellowww.lvlogic.com

Introduction – Tips For Maintaining and Defending Your Brand

• Strategies to take before there are any issues

• Strategies to take after issues may occur

The Best Offense is a Good Defense

Defense – Get the Best Players

Buy domains around your target

keywords and brand name.

- Make sure to own www.MyBrandSucks.com

- Own yourCEOsname.com

Defense – Get the Best Players

Defense – Don’t Overlook Social

Register your brand name on social media platforms– Twitter– Create Facebook

group– Naymz

Defense – Know what your Competitors are doing

Know who is bidding on YOUR branded terms

Defense – Keep an Eye on Your Key Players

• Create Alerts for your

• Brand name

• Executives names

• Key Product Names

Defense – Keep an Eye on Your Key Players

Starting at $18/month

Defense – Monitor Everything

Twitter is a great place for people to connect and interact, it is also a great place for people to complain about companies to hundreds of their friends at once

Tweet Pro

www.soxialize.com/tweet-pro - $19.95/month

How TO use Twitter to Help Your Reputation

How TO use Twitter to Help Your Reputation

How TO use Twitter to Help Your Reputation

• By Verizon Fios monitoring brand mentions on Twitter, they prevented customer loss and negative press

• Also turned a bad situation into several positive mentions

Empower Your Loyalists - Offense

Defense – Respond to Negative Publicity Quickly

Brand Management Tips

• Own your Brand domains even if you aren’t going to use them

• Own your Brand in social media• Know who is bidding on your Brand terms• Create alerts for Brand terms• Keep and eye on what social media is saying about your

Brand• Respond to social media complaints about your Brand• Empower Brand loyalists• Respond to negative publicity about your Brand quickly

Contact:

Lauren@lvlogic.com

www.lvlogic.com